Link Specific Ranking Factors for SEO

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Review of domain specific and page specific ranking factors.

Review of domain specific and page specific ranking factors.

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  • 1. Search Engine Algorithm
    Top Organic Rankings are won by placing optimized content on a trusted domainand then promoting that website page to win direct links across the internet with a wide variety of related keywords to build link popularity.
  • 2. Site Wide Link Based Ranking Factors
    Site Wide Link Based Ranking Factors
    Trust Distance
    Link Popularity
    Link Diversity
    Topical Relationship
    Temporal Growth
    Restricted TLDs
    Purity of Links
  • 3. Trust Distance
    Click distance from Trusted Sites. Links from popular, trusted websites pass more value.
  • 4. Link Popularity
    PageRank is a link analysis algorithm that assigns a numerical weighting to each element of a hyperlinked set of documents with the purpose of "measuring" its relative importance within the set.
  • 5. Link Diversity
    The relationship between the total number and variety of Linking Root Domains.
    Open Site Explorer includes 9.2 trillion links from 92 million domains.
    They have crawled 42 billion URLs in past 30 days.
  • 6. Topical Relationships
    Links from trusted sites in the same topic or from relevant related sites.
  • 7. Temporal Growth of Links
    Older links are often viewed as better than newer links. Link spikes can look unnatural to search engines.
    Majestic SEO has built an independent index of the internet to quantify link profile.
    Last crawl = 320 Billion Pages Crawled.
  • 8. Page Specific Link Based Ranking Factors
    Page – Specific Link Based Ranking Factors
    Anchor Text
    Link Popularity
    Link Diversity
    Trust Distance – Not as important at page level
    Topical Relationship
    Internal Anchor Text
  • 9. Anchor Text of Inbound Links
    The strongest page based ranking factor is anchor text.
  • 10. Anchor Text Distribution
    Anchor Text should reinforce the theme of the website and contain a natural distribution of both brand and descriptive keywords.
  • 11. Other Link Based Ranking Factors
    Google has stated that Restricted TLD extensions (.edu, .mil, .gov, etc)do not pass any more value than others.
    Link schemes such as links to bad neighborhoods on the web or excessive link exchanging can negatively impact your site's rankings.
    Buying or selling links that pass PageRank is in violation of Google's Webmaster Guidelines. Paid links can negatively impact a site's ranking in search results.
    Nofollowwas developed by Google in 2005 as a method to identify a link that should not influence the link target's page rank. Originally developed for blog comment spam and later used to clearly identify paid links.
    Google & Bing look at social signals as a ranking factor, but that those signals are weak and may only apply to “Real Time” results for now.