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Link Specific Ranking Factors for SEO

Link Specific Ranking Factors for SEO



Review of domain specific and page specific ranking factors.

Review of domain specific and page specific ranking factors.



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    Link Specific Ranking Factors for SEO Link Specific Ranking Factors for SEO Presentation Transcript

    • Search Engine Algorithm
      Top Organic Rankings are won by placing optimized content on a trusted domainand then promoting that website page to win direct links across the internet with a wide variety of related keywords to build link popularity.
      Source: http://www.seomoz.org/article/search-ranking-factors
    • Site Wide Link Based Ranking Factors
      Site Wide Link Based Ranking Factors
      Trust Distance
      Link Popularity
      Link Diversity
      Topical Relationship
      Temporal Growth
      Restricted TLDs
      Purity of Links
      Source: http://www.seomoz.org/article/search-ranking-factors
    • Trust Distance
      Click distance from Trusted Sites. Links from popular, trusted websites pass more value.
    • Link Popularity
      PageRank is a link analysis algorithm that assigns a numerical weighting to each element of a hyperlinked set of documents with the purpose of "measuring" its relative importance within the set.
    • Link Diversity
      The relationship between the total number and variety of Linking Root Domains.
      Open Site Explorer includes 9.2 trillion links from 92 million domains.
      They have crawled 42 billion URLs in past 30 days.
    • Topical Relationships
      Links from trusted sites in the same topic or from relevant related sites.
    • Temporal Growth of Links
      Older links are often viewed as better than newer links. Link spikes can look unnatural to search engines.
      Majestic SEO has built an independent index of the internet to quantify link profile.
      Last crawl = 320 Billion Pages Crawled.
    • Page Specific Link Based Ranking Factors
      Page – Specific Link Based Ranking Factors
      Anchor Text
      Link Popularity
      Link Diversity
      Trust Distance – Not as important at page level
      Topical Relationship
      Internal Anchor Text
      Source: http://www.seomoz.org/article/search-ranking-factors
    • Anchor Text of Inbound Links
      The strongest page based ranking factor is anchor text.
      Source: http://www.seomoz.org/article/search-ranking-factors
    • Anchor Text Distribution
      Anchor Text should reinforce the theme of the website and contain a natural distribution of both brand and descriptive keywords.
      Source: http://www.opensiteexplorer.org/
    • Other Link Based Ranking Factors
      Google has stated that Restricted TLD extensions (.edu, .mil, .gov, etc)do not pass any more value than others.
      Link schemes such as links to bad neighborhoods on the web or excessive link exchanging can negatively impact your site's rankings.
      Buying or selling links that pass PageRank is in violation of Google's Webmaster Guidelines. Paid links can negatively impact a site's ranking in search results.
      Nofollowwas developed by Google in 2005 as a method to identify a link that should not influence the link target's page rank. Originally developed for blog comment spam and later used to clearly identify paid links.
      Google & Bing look at social signals as a ranking factor, but that those signals are weak and may only apply to “Real Time” results for now.