The amount of authority or worth that a backlink passes to the website it is connected to is referred to as “link juice” in the SEO (Search Engine Optimization) field. Link equity is the term used in the SEO business for link juice. A page will rank higher on the search engine results page (SERP) if it has backlinks from sites that are more authoritative and relevant on the topic. Your page has a better chance of ranking for its target keywords in Google and other search engines the more link juice (link equity) it has. If you want to know more about SEO Link Juice please Visit the link given below: https://www.shiprasharma.co.in/what-is-link-juice-in-seo/ Website Link: https://www.shiprasharma.co.in/

1. SEO link Juice
Presented by: Shipra Sharma
A digital Marketing Expert in Chandigarh
https://www.shiprasharma.co.in/

2. What is SEO Link Juice?
• Link juice is a term in SEO (Search Engine Optimization) that
refers to the amount of authority or value one backlink passes
to the website it connects with.
• In the SEO industry, link juice is also called “link equity.”

3. How can we earn Link?
Links can be earned in two ways:
• Direct: The Content you purposely put on other’s websites like
document sharing, guest posting, social media marketing, press
release publishing, and more.
• Indirect: You are getting it unknowingly. You have not requested them
or asked them to give you any links. They came to your website, liked
your content, and then added your backlink to their website. It’s the
excellent content of your site that causes readers to share it around
the web, linking the pages naturally.

4. Types of Link Juice
Internal Link Juice
• Internal link juice refers to the
authority and value that flow
through hyperlinks from one
page to another within the same
website.
• The pages within your website
that have higher authority and
receive more internal links can
potentially pass more internal
link juice to other pages,
boosting their visibility within
the site.
External link juice
• External link juice refers to the
authority and value passed
through hyperlinks between
different websites.
• These external links are
commonly known as backlinks.
When other reputable and
authoritative websites link to
your content, they're essentially
endorsing your content and
passing external link juice.

5. Example: Internal Links
Links of pages of
the same website

6. Example: External Links
Anchor Text
Website A
Website B

7. What are Dofollow and nofollow links?
Dofollow
A Dofollow link transfers the
value or Authority of their
website to the other websites
which they have provided link
for on their website.
NoFollow
A nofollow link means
whenever a visitor comes on
your website it does not
transfer the value or Authority
to the link mentioned on your
on your page by telling search
engine not to follow that link or
pass Authority.

8. Link Juice comes From:
• Pages that have content relevant to your site.
• Pages that have a high PageRank.
• Pages that have relatively few outbound links.
• Pages that contain quality content.
• Pages that appear high in SERPs.
• Pages that have user-generated content.
• Pages that are popular with social media audiences,

9. Link Juice doesn’t come from:
• Pages that have nofollowed the link to your site.
• Pages with irrelevant content.
• Pages that have a lot of links
• Pages that are not indexed in search.
• Paid links.
• Links obtained in Link exchange Scheme
• Links from unranked sites with no content.

10. How does Link juice work?
External website No any external website
A B
Site A Site B
If all other ranking factors are constant
Site A
Rank Higher

11. A is likely to rank higher than B in search results.

12. with dofollow links, the transfer of link juice is equally distributed to
all the outgoing links from a website.

13. This is no longer possible. You can see in the next diagram that the site distributes
its link juice to all three sites equally, the difference is that the nofollowed link
doesn't receive it.

14. dilution or
leaking of link
juice
No follow tags on External Links < Dofollow tags on Internal links

15. Domain Authority (DA) / Page Authority (PA)
• Two vital metrics to aid businesses and website owners in assessing the
potential ranking strength of their website and its pages on search engine results
pages (SERPs).
• It is calculated on a scale of 0 to 100.
• It takes into account various factors such as the quality and quantity of backlinks
pointing to the domain, the age of the website, the quality of content, and other
technical SEO factors.
• A higher DA score indicates a greater potential for a website to rank higher in
search engine results pages.
• (PA), on the other hand, is a metric that measures the strength of an individual
webpage on a scale of 0 to 100 (same as DA)