Link Specific Ranking Factors for SEO


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Review of domain specific and page specific ranking factors.

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Link Specific Ranking Factors for SEO

  1. 1. Search Engine Algorithm<br />Top Organic Rankings are won by placing optimized content on a trusted domainand then promoting that website page to win direct links across the internet with a wide variety of related keywords to build link popularity.<br />Source:<br />
  2. 2. Site Wide Link Based Ranking Factors<br />Site Wide Link Based Ranking Factors<br />Trust Distance<br />Link Popularity<br />Link Diversity<br />Topical Relationship<br />Temporal Growth<br />Restricted TLDs<br />Purity of Links<br />Source:<br />
  3. 3. Trust Distance<br />Click distance from Trusted Sites. Links from popular, trusted websites pass more value. <br />
  4. 4. Link Popularity<br />PageRank is a link analysis algorithm that assigns a numerical weighting to each element of a hyperlinked set of documents with the purpose of "measuring" its relative importance within the set.<br />
  5. 5. Link Diversity<br />The relationship between the total number and variety of Linking Root Domains.<br />Open Site Explorer includes 9.2 trillion links from 92 million domains. <br />They have crawled 42 billion URLs in past 30 days.<br />
  6. 6. Topical Relationships <br />Links from trusted sites in the same topic or from relevant related sites.<br />
  7. 7. Temporal Growth of Links<br />Older links are often viewed as better than newer links. Link spikes can look unnatural to search engines. <br />Majestic SEO has built an independent index of the internet to quantify link profile. <br />Last crawl = 320 Billion Pages Crawled.<br />
  8. 8. Page Specific Link Based Ranking Factors<br />Page – Specific Link Based Ranking Factors<br />Anchor Text<br />Link Popularity<br />Link Diversity<br />Trust Distance – Not as important at page level<br />Topical Relationship<br />Internal Anchor Text<br />Source:<br />
  9. 9. Anchor Text of Inbound Links<br />The strongest page based ranking factor is anchor text.<br />Source:<br />
  10. 10. Anchor Text Distribution<br />Anchor Text should reinforce the theme of the website and contain a natural distribution of both brand and descriptive keywords.<br />Source:<br />
  11. 11. Other Link Based Ranking Factors<br />Google has stated that Restricted TLD extensions (.edu, .mil, .gov, etc)do not pass any more value than others.<br />Link schemes such as links to bad neighborhoods on the web or excessive link exchanging can negatively impact your site's rankings.<br /> Buying or selling links that pass PageRank is in violation of Google's Webmaster Guidelines. Paid links can negatively impact a site's ranking in search results.<br />Nofollowwas developed by Google in 2005 as a method to identify a link that should not influence the link target's page rank. Originally developed for blog comment spam and later used to clearly identify paid links.<br />Google & Bing look at social signals as a ranking factor, but that those signals are weak and may only apply to “Real Time” results for now.<br />