Beyond Boundaries: Leveraging No-Code Solutions for Industry Innovation
May 2010 presentation on hospitals and social media
1. U.S. Hospitals and Social Media Ed Bennett, Director of Web Strategy University of Maryland Medical System Mid-Atlantic Association of Physician Recruiters – May 14, 2010
2. Agenda What is Social Media? How are U.S. hospitals using these tools? Current statistics Our experience at UMMC Examples from other organizations 1 2 3 4 5 Getting started 6
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6. Why It Matters Page The #1 website is now Facebook Google drops to #2
53. “ When our nurses are stressed or discouraged they go to our Facebook page and read the 100’s of positive comments from former patients.” - Matt Cyr, Director of Patient and Family Communications
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56. Thank You Edward Bennett Director, Web Strategy University of Maryland Medical System 410-328-0771 ed@ebennett.org / ebennett@umm.edu twitter.com/edbennett ebennett.org / umm.edu
Editor's Notes
It’s fundamentally different than traditional one-to-many models. Models that give complete control to the publisher.
It’s fundamentally different than traditional one-to-many models. Models that give complete control to the publisher.
It’s fundamentally different than traditional one-to-many models. Models that give complete control to the publisher.
It’s fundamentally different than traditional one-to-many models. Models that give complete control to the publisher.
The average person is a company’s most trusted spokesperson
Here's are a few of the ways Hospitals are using Social Media right now. (focus on the Patient Ed / Customer Service / Brand monitoring points)
Time: 3 min. Agenda Item: How we got here… Discussion Points: Before social media, and… Speaker Lead: Jeff asks Ed, Ed speak Like most hospitals, we added Podcasts and RSS feeds in 2006, followed by page-level feedback forms in 2007. These forms get around 400 submissions per day, yielding a rich data set on what works, and what doesn’t.
This is what many people think social media is all about.
Time: 2 min. Agenda Item: What does the future hold and how can you be prepared? Discussion Points: Ed copy: ”…The end of traditional push websites” What to expect: These services will continue to grow and grab attention (time spent on site). Expectation that your organization will be available where they “live”. Expectation that feedback, commenting, mash-ups, and sharing of your content will be integrated into their community. The end of traditional “Push-only” Web sites. Speaker Lead: Ed with Jeff question