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De Paul Chicago


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De Paul Chicago

  1. 1. Social Networking in Health Care Ronald Petrovich Manager, Mayo Clinic Center for Social Media [email_address] @RonaldPetrovich on Twitter #MCCSM
  2. 2. Social Media Revolution
  3. 5. Social, Traditional Media Tell Amazing Tales
  4. 6. USA Today-CPR Marathon
  5. 8. Japanese Version of CPR Marathon
  6. 9. CPR Marathon TweetReach
  7. 10. Nanette’s, Ron’s Family Story <ul><li>Social Media </li></ul><ul><li>Brightened a dark day </li></ul>
  8. 18. How does Mayo Clinic engage use of Social Media?
  9. 21. CME, Curriculum, Blogs Flip Cam Video Internal Advisory Board External Advisory Board Multi Media
  10. 22. News Conferences Proactive/Reactive Launchpad Recruitment Breaking News Summits Patient Referrals
  11. 24. Mayo Clinic and Word of Mouth
  12. 25. Sources of Information Influencing Preference for Mayo Clinic
  13. 28. Patient Tour Guides, video
  14. 30. 3031031-
  15. 31. USA Today Nov 12, 2009 3031031-
  16. 32. Electronic Word of Mouth 3031031-
  17. 34. Lee Aase <ul><li>You’ve assumed the risks </li></ul><ul><li>Why not reap the benefits </li></ul>
  18. 35. If you think blocking is a viable long-term option...
  19. 38. Health Care Corollary: Use Common Sense and Keep it Professional
  20. 39. Basic Social Media Guidelines for Health Care Professionals <ul><li>If you don’t have a pre-existing, real-life friendship with patients, don’t create one on Facebook </li></ul><ul><li>If you do create Facebook friendship with patients, do it with a purpose </li></ul><ul><li>Apply the “Front Page” test to your online postings </li></ul>
  21. 40. Hospital Listings
  22. 41. First Foray in New Media <ul><li>Existing Medical Edge radio mp3s </li></ul><ul><li>Launched Sept ‘05; downloads up 8,217% Oct vs. Aug </li></ul>
  23. 42. Step 2: More, Longer Podcasts
  24. 45. Sharing Mayo Clinic
  25. 46. Mayo Clinic Medical Edge News Media Syndications
  26. 47. MN Twins Facebook Contest
  27. 48. The 37th Thesis <ul><li>Applying social media in health care isn’t just inevitable: it’s the right thing to do in the interest of patients. </li></ul>
  28. 49. Social Media Health Network
  29. 50. <ul><li>Membership group associated with Mayo Clinic Center for Social Media </li></ul><ul><li>Open to organizations and individuals wanting to use social media to improve health and health care </li></ul><ul><li>Dues based on organization revenues </li></ul><ul><li>Industry members, but no industry grant funding </li></ul>Social Media Health Network
  30. 51. What do you get? <ul><li>Access to resources to speed your organization’s adoption of social media </li></ul><ul><ul><li>Curriculum/training materials </li></ul></ul><ul><ul><li>Guidelines/policies/job descriptions </li></ul></ul><ul><ul><li>Technical services and support </li></ul></ul><ul><li>Free and discounted conferences, webinars, member meetings </li></ul><ul><li>Community, blogging platform options </li></ul><ul><li>Member site for sharing, learning </li></ul>
  31. 53. Members <ul><li>Mayo Clinic </li></ul><ul><li>Bon Secours Health System </li></ul><ul><li>Inova Health System </li></ul><ul><li>Mission Health System </li></ul><ul><li>Radboud University Nijmegen Medical Centre, Netherlands </li></ul><ul><li>Swedish Medical Center (Seattle) </li></ul>
  32. 54. Members Cont. <ul><li>Advanced Gynecology Associates, Scranton, PA </li></ul><ul><li>The ALS Association – MN/ND Chapter </li></ul><ul><li>American Hospital Association </li></ul><ul><li>American Society of Clinical Oncology </li></ul><ul><li>Billings Clinic </li></ul><ul><li>Boulder Community Hospital </li></ul><ul><li>Canadian Virtual Hospice </li></ul>
  33. 55. Members Cont. <ul><li>Catholic Healthcare West </li></ul><ul><li>Children’s Hospital of Eastern Ontario (CHEO) </li></ul><ul><li>Community Health Center, Inc., Middletown, CT </li></ul><ul><li>Corepoint Health, Frisco, TX </li></ul><ul><li>Corrigan Partners </li></ul><ul><li>Dardet Public Relations </li></ul>
  34. 56. Members Cont. <ul><li>Global Bridges </li></ul><ul><li>Greenway Medical </li></ul><ul><li>Hageman Foundation </li></ul><ul><li>Hazelden Foundation </li></ul><ul><li>J.Robinson Group, LLC </li></ul><ul><li>Jamestown Hospital </li></ul><ul><li>Maricopa Integrated Health System </li></ul><ul><li>Meridian Health </li></ul>
  35. 57. Members Cont. <ul><li>National Association of Public Hospitals & Health Systems </li></ul><ul><li>National Marrow Donor Program </li></ul><ul><li>Novant Health </li></ul><ul><li>Orlando Health </li></ul><ul><li>Poudre Valley Health System, Fort Collins, CO </li></ul><ul><li>Sutter Health </li></ul>
  36. 58. Members Cont. <ul><li>Trinity Health </li></ul><ul><li>Vanderbilt University Medical Center </li></ul><ul><li>Vest Advertising Marketing & Public Relations, Louisville, KY </li></ul><ul><li>Virginia Community Healthcare Association </li></ul><ul><li>WellSpan Health </li></ul>
  37. 59. The Octogenarian Idol Story <ul><li>Alerted to interesting video of elderly couple playing piano in Gonda atrium </li></ul><ul><li>Video shot by another patient and uploaded to YouTube by her daughter </li></ul><ul><li>Video had been seen 1,005 times in six preceding months since upload </li></ul><ul><li>Embedded in Sharing Mayo Clinic , posted to Facebook, Tweeted on 4/7/09 </li></ul>
  38. 60. The next day...
  39. 61. Six days later...
  40. 62. April 22
  41. 63. Sunday, May 3
  42. 65. May 4
  43. 66. Cinco de Mayo
  44. 67. May 10
  45. 69. May 11
  46. 70. May 12
  47. 71. May 15
  48. 72. Early Morning May 26
  49. 73. May 26, 2009: Live in Studio Good Morning America
  50. 74. Random Lunatic News
  51. 75. Video of Elderly Couple
  52. 76. Results to Date <ul><li>More than 7.4 million views on YouTube </li></ul><ul><li>>1.4 million views on Sharing Mayo Clinic </li></ul><ul><li>From 200 views/month to 5,000 views/hour </li></ul><ul><li>National TV coverage in U.S. and Japan </li></ul>
  53. 77. For Further Interaction: <ul><li>[email_address] </li></ul><ul><li>@RonaldPetrovich on Twitter #MCCSM </li></ul><ul><li> </li></ul>