Presented in the Cambridge Wireless Future Devices SIG on 27/03/2014

1. Smart Watches
Zahid Ghadialy
CTO, eXplanoTech & 3G4G Blog
@zahidtg
Date: 27th Mar. 2014

2. About eXplanoTech
Requirement
Analysis
Project
Management
Design,
Implement.
Integration &
Deployment
Testing
Services
Maintenance
End to End Solutions
Technology Consulting
Technology Training
System Integration

3. The Breguet No. 160, or Marie
Antoinette is arguably the most
expensive watch in existence.
Commissioned for the then Queen of
France, It took about 45 years to
complete and neither Marie Antoinette
or Breguet himself lived to see its
completion. Super advanced for its day,
it pretty much did everything known to
man at the time.
Roughly valued at $30 million
Random Fact #1: The most expensive watch (probably)
3

4. ‘Fictional’ Smartwatches
4
Knight Rider (1982): The watch let Michael Knight talk to his
car and give instructions
Futurama (1999 - ongoing): According to the
Futurama wiki, Leela's wristband has at least
seven functions: a communicator, reattach
Fry's nose, Tetris, telling whether or not the
Omicronian young are edible, a tracking
device receiver, a tissue dispenser, a laser
and, of course, Pong.
Johnny Sokko and His Flying Robot (1967): The watch let
Johnny control and instruct a big flying robot
Star Trek (1966): The watch let Captain James T. Kirk
communicate with the ship and get information

5. ‘Real’ Smartwatches
5
Fossil Palm PDA watch - 2003
Casio AT-550-7 - 1984
Casio C-80 Calculator Watch - 1980
LG GD-910 Wristwatch Phone – 2009
1.4” touchscreen, 3.5G, Video Calling
Speech dialling, Text to speech
Microsoft Spot Watch – 2000
Alerts only, using FM sidebands

6. Not only do the hourglasses have
to be perfect - but the grains of
sand all have to be of equal size
so they move through the hour
glass the same way. Therefore
Rolex took their high standards
and consistency and decided to
get into the sand making
business. At first it started as an
art project, but it later developed
into a business.
Source: Oh Gizmo!
Random Fact #2: Rolex’s most successful product

7. The market for smartwatches is expected to be $6B out of $60B by 2018
Source: Business Insider
Smartwatch forecast

8. Men often wear Luxury watches
as a jewellery. The typical price of
a luxury watch is between $3,500
to $55,000.
The luxury watchmakers are as of
present not interested in the
smart watch concept as it may
dilute their brand
Source: Reuters
Random Fact #3: Smartwatches are not Luxury watches

9.  Cut down version of your phone
 An App on your phone
 Complements your phone
 Adds functionality to your phone
According to Wikipedia: A smartwatch or smart watch, is a
computerized wristwatch with functionality that is
enhanced beyond timekeeping, and is often comparable to a
personal digital assistant (PDA) device...Some smartphone
models, (also called watch phones) feature full mobile
phone capability, and can make or answer phone calls.
What is a Smartwatch?

10.  Based on books and presentation by Tomi Ahonen with additional
information from eXplanoTech
Task Times
30 minutes 3 minutes 30 seconds 3 seconds
PCs/Laptops Tablets Mobiles Smartwatches
Planned use Planned & Unplanned Unplanned use Unplanned use
Sitting Sitting / Standing Standing / Walking Walking
Booked time Sudden time In Hurry Alerts
Creating info Modifying Info Consuming Info Notification of Info
Focussed task Multi Tasking Multi Tasking Multi Tasking
Emails, Work,
Presentations, Coding
Social Media, Video,
Music
Calls, SMS, OTT Information
Recording, Alerts,
Notifications, Calls
and maybe Health
monitoring

11.  Is it a ‘need’ or a ‘fashion statement’
 Is it a ‘must have’ or ‘good to have’
 What problems will it solve
 Are there alternative solutions
 How important is the form factor, design, colour.
 What about connectivity
 Power requirements
 Security aspects
 Personalization
Questions for the case study

12. If its available, I
will take it
* Most common answer

13. I want
notifications,
information,
maps, details,
voice guidance
and everything
else possible

14. I want
notifications
without having
to look at my
phone

15. I want a watch
that can monitor
my health,
heartbeat, blood
pressure, etc.

16. I want a
reminder when
to get off

17. I want to know if
someone is
trying to steal
my phone or
other belongings

18. I want to be able to
find out where my
kids are and be
able to track them
and message them
when needed

19. I would love to
have a voice
guidance to
guide me to my
destination

20.  Flaws
 They are easy to lose
 They break
 They’re not waterproof
 They’re a pain to sync with your smartphone
 The battery doesn’t last long enough
 They’re ugly
 They’re uncomfortable to wear
 They provide no material benefit
Source: Endeavour Partners – research about fitness bands
BEWARE! 50% users lose interest within 18 months

21. Source: Tech Radar
Most people would choose only one product

22. Source: The Guardian
There is no second chance

23. Source: BGR
Recall may mean Oblivion

24. Top 3 Most Popular Smartwatches

25. Good points
 Solid with great look and feel
 Touch screen
 1.9MP Camera
 Speaker/Mic for calls
 1.6” super AMOLED display
with 320x320 resolution
Samsung Galaxy Gear
Bad Points
 Pricey ($299 / £250)
 Big and chunky
 Works with only selected
Samsung mobiles
 No app store
 Battery life poor (24 hours)
 Difficult to pair with devices
 Cant read emails / facebook
status on the watch
 Nothing special, novelty
wears off quickly

26. Good points
 Reasonably priced ($199)
 Always on display
 Attractive fit and finish
 Water resistant
 Long battery life
 Micro USB charging
Sony Smartwatch 2
Bad Points
 Low resolution display
 Clumsy interface and setup
 Android only
 Slow, lots of lag
 Apps not consistent

27. Pebble – The most successful smartwatch

28. Good points
 Cheap, $150 & $250 for steel
 Waterproof
 Unbreakable / Scratchproof
Gorilla glass
 In Plastic and now also in
Steel casing
 Good battery life
 Works with iOS and Android
 New Appstore with loads of
Apps
Pebble Smartwatch Review
Bad Points
 No Touchscreen
 Limits on Multi-tasking
 Bluetooth 2.1 connectivity
 Black and white screen
 Battery life (2-3 days) not as
long as advertised (7 days)

29.  Source: http://toddham.com/blog/iwatch-concept/
The iWatch Concept

30. Smartwatches from Mobile World Congress
#MWC14

31. Via Ben Wood (@benwood) on Twitter from #MWC14
Omate TrueSmart

32. Via Ben Wood (@benwood) on Twitter from #MWC14
Creoir – Ibis Dual Face Smart Watch

33. Via Ben Wood (@benwood) on Twitter from #MWC14
Olympia Bi Watchphone is €79

34. Via Ben Wood (@benwood) on Twitter from #MWC14
Huawei Talkband B1

35. Via Wearable Technologies (@WearableTech) on Twitter from #MWC14
Talkband B1 – Smartband + Bluetooth Headset

36. Via Yodel Mobile (@yodelmobile) on Twitter from #MWC14
Sony Smartwatch

37. Via Yodel Mobile (@yodelmobile) on Twitter from #MWC14
Sony SmartBand & SmartWear

38. Via Ben Wood (@benwood) on Twitter from #MWC14
Samsung Gear Fit

39. Via Ben Wood (@benwood) on Twitter from #MWC14
Samsung Gear and Gear Fit

40. Via Ben Wood (@benwood) on Twitter from #MWC14
Samsung Gear wins official GSMA Award

41. “Many wearable devices
will have their five minutes
of fame at shows like CES
before disappearing into
oblivion.“
- Ben Wood, CCS Insight's chief of
research

42.  There is definitely a demand and an appetite for the
Smartwatches
 Very important to do them right on the first go
Conclusion
Must have Good to have Added Advantage
OS Neutral Camera Waterproofed
Apps, App Store Touchscreen Colours/Finish
Ease of use Speaker, Mic. Colour screen
Ease of connectivity Ability for calls Big display
Water Resistance Long battery life High resolution