Every candidate is a potential customer, and every customer is a potential candidate. It's no secret that candidates and employees are thinking and acting like customers. Job search behaviour has changed. Employee expectations have changed. HR can no longer think like recruiters, but think like marketers. Emma Reynolds shares insights on the changing candidate behaviour in an interactive presentation that will help you analyse the touchpoints in your recruitment experience and their impact on your employer brand.

1. 1
HR
is the new
Marketing
Emma Reynolds
e3reloaded.com

2. 2
Your customer
experience
Your candidate
experience
vs.
Your employee
experience
vs.

3. 3
Difficult.
Not
Sustainable.
Broken.
Crazy.
Frustrating.

4. 4
WE= FRUSTRATED
HIRING
MANAGERS
= FRUSTRATED
AGENCIES
= FRUSTRATED
CANDIDATES
= FRUSTRATED

5. “Insanity:
doing the same
thing over and
over again
and expecting
different results.”
“We cannot solve
our problems with
the same thinking
we used when we
created them.”
Einstein

6. CONNECT / COMMUNITY
COLLABORATE / CO-CREATE
CONTRIBUTE / CRITICIZE
CONTROL / CHANGE
6

7. 7
Candidates &
employees are
thinking & acting
like customers

8. If we don’t adopt a
marketing mindset
we will FAIL.
8

9. 9
Royalty

10. 10
User-centered;
understanding
our audiences

11. 11

12. 12

13. 13

14. 14

15. 15

16. 16
Attention must be
earned; participation
and engagement
never assumed.

17. 17
3
seconds
3
clicks
3
friends

18. 18

19. 19

20. 20

21. 21
Experience Design;
surprise,
delight and make
it easy

22. 22
The user experience curve

23. 23

24. 24

25. 25

26. 26

27. 27
Of candidates who have a bad candidate experience
will never buy your products or services again.
TheWork Foundation Survey 2009

28. 28
A totally different mindset...
“Welcome
Me”
“Connect
with Me”
“Inspire
Me”
“Excite
Me”
“Make it
Easy for Me”
“Take care
of Me”
EnablementCommitDecideInterest
CANDIDATE
EXPERIENCE
ONBOARDING
EXPERIENCE

29. 29
Get inside the heads
of our audiences
Earn their attention,
participation and
engagement
Design Experiences
that surprise and
delight

30. 30
Imagine...
95,000 applications & all awesome
Roles filled in days not weeks
HR is revenue generating
HR most innovative department
Every candidate an ambassador
Zero attrition

31. 31
It’s time to
change the
conversation