1. Jessica Brondo
Founder & CEO
@EdgeCollegePrep
jb@edgeincollegeprep.com
Global Entrepreneur AwardBusiness Plan Competition Runners UpGlobal Entrepreneur Program Fall 2012 “Vintage”

2. 1. Traction: Edge
The Edge launched on December 9, 2005. In the past 6.5 years, we’ve:
Launched 5international offices
Helped over 2000 in-person clients: ALL accepted by 1 of their top 3 schools
3000 students using SAT/ACT Edge and 20 schools pre-purchased for fall
Average score improvement: 100 points (SAT) and 1 point (ACT)
for every 10 hours of Prep
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*Have been featured in the above media outlets

3. 2. Founder Background
Jessica Brondo, Founder & CEO
• Princeton graduate, Woodrow Wilson School of Public Policy and
International Affairs, Class of 2004
• Perfect SAT scores; teaching SAT and ACT prep for over 10 years
• Member of National Association of College Admissions Counselors and
Overseas Association of College Admissions Counselors
• Student achieved highest score improvement EVER on ACT: 14 points
• Women with Wings recipient, 2004: top 25 most influential women at
Princeton (students, faculty, and staff); Susan M. Huffman Senior Thesis
prize for best thesis; Named top 50 Women in Business, Long Island
Business News
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4. 3. Problem
A) More students than ever before are applying to college, BUT the number
of seats for incoming freshman has not increased at a proportional rate
(especially at the top universities)
B) Acceptance rates are dropping by close to 10% each YEAR
C) Test scores on the SAT and ACT are at their lowest in decades
D) International students are the fastest growing segment & NONE of the
top test prep companies are catering to them well
E) ALL OF THE ABOVE
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5. 4. Proven Solution
 Proven materials and teaching methods utilized for 6.5 years by Manhattan,
London, and Latin America’s elite
 Now available online and through our iPhone app for a fraction of the cost
 Students have access to over 1000 videos of Edge Founder, Jessica Brondo,
teaching lessons, techniques, and explanations for EVERY question (800+) in
the course) **Her tutoring rate is $500/hour**
 ONLY online course to combine SAT AND ACT prep
 Synchronizes with REAL SATs and ACTs (not gimmicky tests used by other co)
 ONLY company to combine test prep AND admissions counseling
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6. 5. Integrated Solution
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 4-Hour Live Online SAT Class with
Certified Instructor
 Full 30-Day Access to The Edge
in College Prep Online Course
 Custom Diagnostic Reports
 Exercises and Exams
 Exclusive SAT Study Manual
 Supplemental Private Tutoring
Available
 Small Class Sizes
 Supported by Professional staff
 Negotiated Rate partner program
students

7. 6. Student Success
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EdgePrepLive
Live Online Class
•Students
register online
•Student attends
4-hour live,
online class led
by certified
SAT/ACT
Instructor
•Custom
student-centric
plan assigned
Instructor Assigns
Curriculum
•Established by a
point-gain goal,
students are
presented with
a full 30-day
prep
curriculum,
tailored for
either the SAT
or ACT exam.
•Award-winning
curriculum
typically adds
100 SAT points
for every 10
hours.
Custom Prep
Curriculum
•EdgePrepLive
instructors
monitor student
performance
•Instructors
check in with
students,
answering
questions and
ensuring that
students are
completing
coursework to
plan

8. 7. Partner Program Integration
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Jessica Brondo
Founder & CEO
@EdgeCollegePrep
jb@edgeincollegeprep.com
Ryan Duques
Founder & Managing Partner
@TutaPoint
rduques@TutaPoint.com
 Negotiated Discounted Rate for partner program Students
 Marketing Referral Fee Paid to partners
 Re-Branding of Course Option with Direct URL for Students
 Service Options Available