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TeacherJames Powerpoint


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A set of slides describing the TeacherJames Expert English Teaching Program.

Published in: Education, Technology
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TeacherJames Powerpoint

  1. 1. TeacherJames Jerry Damon Chang, Founder Andrew Wilson, ND B.Arch 2003, VP Investor Relations Fluency with Freedom!
  2. 2. Mission Critical Problem & Solution <ul><li>Problem: Low Quality Education </li></ul><ul><li>1. * Corporate Clients in Asia can’t find Expert English teachers in their Professional field </li></ul><ul><li>Solution: Expert English Teaching </li></ul><ul><li>2. * Provide Online Teachers working specifically in their field to teach over the Internet. </li></ul><ul><li>* Create Recorded Packages for </li></ul><ul><li>Professional Tutoring </li></ul><ul><li>Method: e-English Classroom </li></ul><ul><li>3. * Patented Digital Samba Web Interface </li></ul><ul><li>* Allows Word, Excel, PPT, Flash and JPEG on interactive whiteboard </li></ul><ul><li>* Every lesson recorded for review </li></ul><ul><li>* Screenshare option to show Teacher’s computer monitor </li></ul>Enormous growth potential 16% 50% Population in Millions <ul><li>From ‘06 to ‘07, China’s online population grew 53% to 210 mill. projected to be 500 mill. by ‘10. </li></ul>
  3. 3. Business Model: Monetizing Technology & Content Specialty Teachers Create Professional Recordings Streamed from web server Individual Customers Purchase Recordings View on Platform Sales use Recordings as Demo for Teacher to Corporate Clients Expert English Teaching For Corporate Client 3. Ad Revenues from high traffic 4. Referral sales from partners 5. Referral services from partners IDENTIFY Customer: Individual Consumer Need Expert Recordings IDENTIFY Customer: Corporate Clients Need Ongoing Teaching $$$ = Revenues = 2. $Revenues 1. $Revenues = Technology / Content Creates 5 revenue streams
  4. 4. Leveraging Competitive Advantages <ul><ul><li>Leveraging Competitive Advantages </li></ul></ul><ul><ul><ul><li>IP: Exclusive licensing agreement w/ Digital Samba classroom </li></ul></ul></ul><ul><ul><ul><li>Located in Asia where corporate clients reside and critical need for high level English Training </li></ul></ul></ul><ul><ul><ul><ul><li>“ Corporate adoption of E-Learning systems is 35% CAGR” </li></ul></ul></ul></ul><ul><ul><ul><ul><li>“ Companies considering E-Learning is 70% CAGR” </li></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>- (Taiwan National Science & Technology Program office) </li></ul></ul></ul></ul></ul><ul><ul><li>Create Sustainable Advantages </li></ul></ul><ul><ul><ul><li>Own content created by teachers for a library of material (similar online distributors or private tutors do not) </li></ul></ul></ul><ul><ul><ul><li>Exclusivity with distribution partners such as brick & mortar prep schools, distance learning companies, and other E-Learning sites </li></ul></ul></ul><ul><ul><li>Multiple Revenue Streams with our Technology </li></ul></ul><ul><ul><ul><li>Scaleable business model grows with content generation </li></ul></ul></ul><ul><ul><ul><li>Low cost of scale due to large number of teachers (suppliers) </li></ul></ul></ul>
  5. 5. Consumer facing eLearning Sites Corporate Facing eLearning Sites Web Services: Online Classroom Web Design Infrastructure Social Networking & Language Exchange Individual Tutors Kojen Other Brick & Mortar Prep Schools Online Discussion Boards & Forums University of Phoenix Schools & Universities The Corporate Classroom TeacherJames represents a distribution outlet for Tier 1, 2, and 3 while providing significant value add for online eLearning sites, brick & mortar, and distance learning distributors. Our business models provides multiple revenue streams in a one stop shop that will be difficult to duplicate and costly to replace. Berlitz Wall Street Online Translation Services Websites w/Teaching Materials DVD/CD Publishers Textbook Publishing Tier 1 Technology Tier 2 Content Providers Tier 3 Suppliers Distributors Online Distributors: Brick & Mortar Distributors: Distance Learning Corporate Clients TeacherJames Position in the Learning Value Chain Web Services Publishing Networking TeacherJames
  6. 6. Go to Market Strategy <ul><li>Extending E-Learning Market Size </li></ul><ul><li> Global E-Learning expected to reach $52.6 billion by 2010 </li></ul><ul><li>Asia Corporate E-Learning CAGR 30% through 2010 </li></ul><ul><li> (IDC, 2008) </li></ul><ul><li>Extending Market Opportunity for existing providers </li></ul><ul><ul><li>1st Priority : Locking up exclusives with current brick & mortar schools to service their existing customers with our technology </li></ul></ul><ul><ul><li>Reaching regions of Mainland China not previously on Internet </li></ul></ul><ul><li>Penetrate the Market </li></ul><ul><ul><li>Engage sales Teams to Sign up Corporate Accounts </li></ul></ul><ul><ul><li>Partner with distribution outlets: organizations, prep schools, corporate associations </li></ul></ul><ul><li>Verify & Certify our Teachers </li></ul><ul><ul><li>Recruit teachers from graduate schools, substitute teachers, self employed workers </li></ul></ul><ul><ul><li>Work with associations like Cambridge ESOL program for known accreditation for teachers </li></ul></ul><ul><ul><li>Work with 3rd party services similar to Angie’s List Ratings for outside certification of quality </li></ul></ul>
  7. 7. Management Team & Advisors <ul><li>Jerry Damon Chang, Founder </li></ul><ul><ul><li>MTV, Unit Production Manager “Meet the Bulldogs” </li></ul></ul><ul><ul><li>Women’s Entertainment Network, Co-Producer “2005 Mrs. America Pageant” </li></ul></ul><ul><ul><li>Subtitled Films LLC, Founder & Executive Producer </li></ul></ul><ul><ul><li>Macrovision Solutions Group, Program Manager, Professional Services </li></ul></ul><ul><ul><li>BFA, Wake Forest University Class of 2002 </li></ul></ul><ul><li>Andrew C. Wilson, AIA, VP Financing </li></ul><ul><ul><li>Hart Howerton Architects, Architect, Project manager </li></ul></ul><ul><ul><li>[1016] Real Estate, LLC and [1016] Architecture, Inc., Founder </li></ul></ul><ul><ul><li>B.Arch, ND Class of 2003 </li></ul></ul><ul><li>Advisory Board (some candidates tentative) </li></ul><ul><ul><li>Jeffrey Lampe , Hopewell Ventures, Principal, ND ’05 MBA </li></ul></ul><ul><ul><li>Gary S. Wilson , PhD., Center for Business and Economics, Elmhurst College, Director </li></ul></ul><ul><ul><li>Potential Candidate: James Davis , PhD., Notre Dame Gigot Center for Entrepreneurial Studies, Director </li></ul></ul><ul><ul><li>Potential Candidate: Joe Kitterman , Oxygen Education, Founder </li></ul></ul>
  8. 8. Competition Not Recorded Not Corporate Not Online Higher Rates No Network of Teachers Kojen (brick&mortar) not based in Asia Fixed Curriculums Have their own classroom Higher Rates No Network of Teachers Blackboard (online) Fixed Curriculums Software Install Needed Higher Rates No Network of Teachers TutorABC (online) Not Recorded Fixed Curriculums No Online Classroom; only materials Higher Rates No Network of Teachers Berlitz (brick&mortar w/online) Not Recorded Not Online Higher Rates No Network of Teachers Individual Tutors not based in Asia Have their own classroom Higher Rates Don’t recruit Professional teachers GlobalScholar (online) TeacherJames Targeting Asia Market Recorded Lessons Flexible Teaching Methods Patented Digital Samba Classroom Lowest Price Specialized Teachers Companies
  9. 9. Case Studies: TeacherJames Corporate Client & Recorded Packages Corporate Customer: Bai Lung Manufacturing in Taipei, Taiwan Corporate Customer for 14 months 40 students learning from 5 teachers 12 classes | 40 hours a week $3500US Gross Rev. | $1000US Net Profit (month) Started with 9 classes | increased to 13 classes at one point Payback period of 4 months for company Recorded Packages: Professor Corey’s iBT TOEFL Course 40 hrs recordings + upgradable live lessons Been selling online for 10 months Average of 2 sales a month (mostly Indian customers in USA) Margins of 40% Payback period of 3 months for teacher