6. Thinking beyond...
‣ Your product
‣ Your Service
‣ How can you enrich their
lives?
‣ Engage them with your
brand
* Sit or Squat - iPhone App
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7. Opportunity
‣ Tools to share
‣ Focus on goals
‣ Measure
‣ Make small adjustments
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8. Why Mobile?
Type Years World Usage
Automobile 100 800 Million
PC 30 850 Million
Landline Phone 110 1.3 Billion
Credit Card 40 1.4 Billion
TV 60 1.5 Billion
Mobile Phone 35 2.7 Billion
* Source: Mobile Web Design
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9. Learning from mobile
‣ Narrow feature-set
‣ Less content / Concise
content
‣ Unique engagement
‣ Location based features
‣ Build a relationship
*urbanspoon iPhone application
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10. The iceberg..
‣ The goal
‣ Trusted Relationships
‣ Innovative Technology
‣ The Catalyst
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11. THANK YOU!
‣ On Twitter
‣ @drintelmann
‣ My Blog
‣ Breakawaydigital.com
‣ Company
‣ Hart Associates
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