1) The document discusses how Océ, a company with over 21,500 employees worldwide and annual revenue of €2.6 billion, used social media for internal communications during an economic crisis when budgets were cut. 2) Facing severe cost cutting and layoffs, Océ introduced various social media tools on its intranet like improved news services, Wikis, blogs, idea management, microblogging and social bookmarking to better communicate with employees. 3) Key lessons learned included that organization is more important than money, social media can start bottom-up, taking a cross-functional approach, and focusing on culture over strict guidelines. Social media helped Océ engage employees during difficult times with limited

1. Social media for Internal Communications Samuel Driessen, Information Architect Jan van Veen, Manager Internal Communications Congress Intranet 2010

3. Océ Product & Services Document Printing Office Systems Printroom Systems Production Printing TransPromo Systems Graphic Arts Systems Wide Format Printing Systems Imaging Supplies Technical Document Systems Display Graphics Systems Océ Business Services

4. Employees 23% 20% 30% 7% 10% 10% Finance & other M&L R&D Business services Service Marketing and Sales

5. Océ around the world

10. Improved news service intranet

11. Rumorbuster

12. Océ TV

13. Wiki’s

14. Blogs

15. Idea Management

16. Microblogging

17. Social Bookmarking