Pres Oce social media for internal communications intranet 2010 congres

Social media for Internal Communications Samuel Driessen, Information Architect Jan van Veen, Manager Internal Communications Congress Intranet 2010

Corporate Profile
Oc é today:
21,500 people worldwide
Annual revenue 2009: € 2,648 Billion
Net Income 2009: € - 47,134 Million
Worldwide distribution in 90 countries
Direct sales and services in 30 countries
10 R&D-sites in 9 countries

Océ Product & Services Document Printing Office Systems Printroom Systems Production Printing TransPromo Systems Graphic Arts Systems Wide Format Printing Systems Imaging Supplies Technical Document Systems Display Graphics Systems Océ Business Services

Employees 23% 20% 30% 7% 10% 10% Finance & other M&L R&D Business services Service Marketing and Sales

Océ around the world

Life before the crisis
We don’t remember, but it looked something like this

Crisis!
Decline in sales USA from September 2007
First lay-offs Q1 2008
Full crisis hits NL September 2008
Total headcount reduction 2.350
Severe cost cutting measures
Budget down from 350.000 to 5.000 Euro
Intranet development and roll-out stopped!

Life after the crisis
All we had left was our creativity
How to reach everyone?
How to prepare for the external social media revolution?
Our decision: use social media for internal communications

What did we introduce?
Improved news service on our intranet
Rumorbuster
Wiki’s
Blogging
Idea Management
Microblogging
Social bookmarking
OcéTV

Improved news service intranet

Rumorbuster

Océ TV

Wiki’s

Idea Management

Microblogging

Social Bookmarking

Lessons Learned
Money is not the issue
Organization is the issue!
You can start bottom-up
Consumerization of IT
Cross-functional approach (Communications & IM)
Where do I share and store my info?
Information Architecture
Did we teach people to be a knowledge worker?
Culture > Ask questions
Social Media Guidelines
Security
Social media lab

Questions?
[email_address]
http:// twitter.com/driessen
[email_address]
http://twitter.com/janvanveen

http://www.olafmolenaar.com	36
http://www.slideshare.net	26
http://info-architecture.blogspot.com	17
http://wiki.sanomamedia.nl	7
http://wiki.sanoma-uitgevers.nl	2
http://socialmedianederland.com	2

Pres Oce social media for internal communications intranet 2010 congres

by Samuel Driessen on Mar 15, 2010

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Pres Oce social media for internal communications intranet 2010 congres — Presentation Transcript