SlideShare is now on Android. 15 million presentations at your fingertips.  Get the app

×
  • Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
 

Three Poisonous B2B Marketing Metaphors

by on Oct 09, 2012

  • 31,713 views

Three metaphors in B2B content marketing and how they can lead you astray. Content Marketing is guided by the language we use to describe our activities. So metaphors can really shape our thinking. ...

Three metaphors in B2B content marketing and how they can lead you astray. Content Marketing is guided by the language we use to describe our activities. So metaphors can really shape our thinking. Three in particular are widely used and can be misleading.

Statistics

Views

Total Views
31,713
Views on SlideShare
16,404
Embed Views
15,309

Actions

Likes
87
Downloads
560
Comments
10

66 Embeds 15,309

http://www.velocitypartners.co.uk 11796
http://www.scoop.it 1106
http://blog.magpipe.nl 393
http://blog.immediatefuture.co.uk 278
http://www.mindgum.co 241
http://gijsmolsbergen.wordpress.com 214
http://b2bdigitalstrategies.com 186
http://c-marketing.eu 155
http://www.vandeinhoud.nl 126
http://66.147.244.54 123
http://www.amplify-interactive.com 121
http://www.yuchenkuang.com 74
http://www.velocitypartners.de 66
http://localhost 65
https://twitter.com 47
http://nicholask71.tumblr.com 42
http://www.davecarruthers.com 39
http://dindinet.dindi.net 30
http://sterlingklor.com 23
http://www.add3.com 23
http://www.linkedin.com 19
http://vandeinhoud.nl 18
http://abtasty.com 17
http://conversation.cipr.co.uk 11
http://pinterest.com 9
http://feeds.feedburner.com 7
http://www.pinterest.com 6
https://www.rebelmouse.com 6
http://magpipe.reev.nl 6
https://mail.google.com 4
http://kred.com 3
http://new.velocitypartners.co.uk 3
http://www.add3.local 3
https://hootsuite.scoop.it 3
http://dev.velocitypartners.co.uk 3
http://10.5.5.115 3
http://www.copyscape.com 3
https://www.linkedin.com 3
http://login.contentsift.com 2
http://10.1.4.177 2
http://velocity 2
http://rocketslidesworkplace.tumblr.com 2
http://csiftstaging.herokuapp.com 2
http://www.facebook.com 2
http://www.diffbot.com&_=1350035185286 HTTP 1
https://twimg0-a.akamaihd.net 1
http://10.117.9.3 1
http://4331234880171524305_3e115a4a91a7965c28686c036a8527efb61d9b1a.blogspot.com 1
http://leapf.org 1
http://www.diffbot.com&_=1350035245236 HTTP 1
More...

Accessibility

Categories

Upload Details

Uploaded via SlideShare as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel

110 of 10 previous next Post a comment

Post Comment
Edit your comment

Three Poisonous B2B Marketing Metaphors Three Poisonous B2B Marketing Metaphors Presentation Transcript