Community based recruitment

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Community based recruitment

  1. 1. COMMUNITY BASED RECRUITMENTSteve Ward – CloudNine Social Media & Digital Talent For Reconverse Event 14th March 2013
  2. 2. SOCIAL MEDIA BASEDPRESENTATION CLICHÉ WARNING…
  3. 3. …FISHWHERE THEFISH ARE. Yep… that means you fella!!
  4. 4. …BUT NOT LIKE THIS. RIGHT?
  5. 5. HIRING IS COMPETITIVE
  6. 6. …SO WE HAVE TO COMPETE
  7. 7. …TO ATTRACT THE BEST
  8. 8. COMMUNITIES ARE…PEOPLE CENTRIC INCLUSIVESOCIAL COLLABORATIVE INFORMATIVE ACCESSIBLEWARM VALUED FEEDBACK …AND COULD BE YOUR BEST RECRUITMENT MARKETING!!
  9. 9. BUT HOW….?WELL, Cloudnine says…
  10. 10. 1. FORGET THE SEMANTICSBASED DEFINITIONS OFCOMMUNITY.JUST MAKE IT AN OBJECTIVETO IMPROVE HIRING, AND DOIT.
  11. 11. 2. IDENTIFY YOUR NEEDS FORCOLLECTIVE TALENT.THEN BEGIN TO FIND THEM,JOB-SEEKING, OR NOT.
  12. 12. 3. USE SOCIAL CHANNELS ASYOUR SIGN-POSTS.WHAT DO THEY TALK ABOUT? -LISTEN, INVOLVE YOURSELF,TALK, MIMIC AND SHARE.
  13. 13. 4. AND THEN CURATE...IF YOU WANT A CLUSTER OFPEOPLE TO LISTEN TO YOU –THEN GIVE THEM SOMETHINGINTERESTING & RELEVANT TOLISTEN TO.
  14. 14. WAIT??!!WE’RE NOT PUBLISHERS, AREWE…??NO, BUT SHOULDN’T WEBE MARKETERS…?
  15. 15. 5. AIM TO BE A HUB OFCONVERSATION IN YOURMARKET... …BUT KNOWING WHAT TO CURATE IS THE TRICK.
  16. 16. CURATE…INDUSTRY RELEVANTTALENT FOCUSEDCAREER FOCUSEDPEOPLE BASEDNECESSARY INFORMATION …AND THEN TALK WITH THEM
  17. 17. …ONE BEST OBJECTIVEOF ONLINE COMMUNITY,IS TO MAKE IT ANOFFLINE COMMUNITY.
  18. 18. …SO TAKE THEM OFFLINE.EVENTS,INDUSTRY DRINKS, EXPERIENCES,COMPETITIONS.
  19. 19. …ANOTHER BESTOBJECTIVE OF ONLINETALENT COMMUNITY, IS TODEMONSTRATE WHAT AFANTASTIC PLACE YOU ARETO WORK FOR.
  20. 20. …THE THIRD BESTOBJECTIVE OF ONLINETALENT COMMUNITY, IS TONEVER HAVE TO USE ANAGENCY AGAIN.(YES, YOU CAN QUOTE ME ON THAT…)
  21. 21. THECLOUDNINESTORY:INDUSTRY EVENTS OF 100-200 A TIMEINTEGRATOR WITHIN INDUSTRY EVENTSINDUSTRY NETWORKERRECOGNITION FOR SPECIALIST KNOWLEDGERARELY ADVERTISE JOBSNEVER PROMOTE MY BUSINESS VIA SALES100% REFERRAL & RECOMMENDATIONNETWORK OF ADVOCATESIN TOUCH WITH LEADING INFLUENCERS
  22. 22. BUT… …IT TAKES TIME, AND EXPERTISE.
  23. 23. …AND IT WORKS.WILL YOU BE THE FIRST IN YOURMARKET TO DO IT?
  24. 24. THANK YOU. STEVE WARDCLOUDNINE SOCIAL MEDIA & DIGITAL TALENT TWITTER: @CLOUDNINEREC STEVE@CLOUDNINEREC.CO.UK

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