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Social Media Power Hour
Florida REALTORS®
2011 Winter Meetings

@DougDevitre
CIPS, CRS, ABR, e-PRO, GRI
http://DougDevitre.com
Your Permission to...
Your Permission to...

• Turn your cell phones on
Your Permission to...

• Turn your cell phones on
• Energize your neighbor
Your Permission to...

• Turn your cell phones on
• Energize your neighbor
• iPad, iPhone, Laptop, or
  Pen, paper, hand
Your Permission to...

• Turn your cell phones on
• Energize your neighbor
• iPad, iPhone, Laptop, or
  Pen, paper, hand
• Have fun
Share, Don’t Sell
Share your experiences
Share your expertise
Share your photos
Share your videos
Share your business
Share your personal life
Make Your
Website Shareable
12 Steps to Build a Blog
12 Step Program
http://www.slideshare.net/dougdevitre/six-ways-
   to-build-your-online-brand-fo-REALTORS
Where does it go?
• RSS feed
• RSS reader
• Facebook
• Linkedin
• Twitter
• Blog
• Email
Stand up   9
Sit Down If You...
Sit Down If You...
• Don’t have a Facebook profile
Sit Down If You...
• Don’t have a Facebook profile
• Don’t have a Linkedin profile
Sit Down If You...
• Don’t have a Facebook profile
• Don’t have a Linkedin profile
• Don’t have a blog
Sit Down If You...
• Don’t have a Facebook profile
• Don’t have a Linkedin profile
• Don’t have a blog
• Don’t have a smartphone
  with internet access
Sit Down If You...
• Don’t have a Facebook profile
• Don’t have a Linkedin profile
• Don’t have a blog
• Don’t have a smartphone
  with internet access
• Don’t use Google Documents
http://BudURL.com/
      FAR2011

    #FAR2011
http://BudURL.com/FAR2011

• Including a hyperlink
• Recommend a piece of software
• Explain a process
• Recommend best practice
• Favorite examples
http://Squareup.com

• Collect escrow deposits
• Collect RPAC donations
• Charge for classes
• Consulting services
http://Box.net
• Cloud computing
• Documents sent by
  hyperlinks
• Folders sent by
  hyperlinks
• Sent from iPhone
Ways to Use Skype
• Find contacts
• Skype chat
• Skype phone call
• Skype video call
• Video screen share
• Video interviews
             www.Skype.com
Find International Contacts
What is Missing
 from Profile?
Old enough
Old enough
Skype Video Options

• Video call
• Multiple participants
• Video screen share
• Video interviews
  posted to YouTube
http://www.ecamm.com/mac/
        callrecorder/
Skype Chat



Share websites
http://Budurl.com/
   DougsSecret
    All my resources for FREE
Linkedin
Twitter
http://Camtasia.com
http://www.youtube.com/
      movewithdoug
YouTube Playlists
• Neighborhood tour
• Property tour
• Video testimonials
• Screen capture videos
• Live events
• Mobile uploads
• Personal
Kodak Zi8 Pocket
 Video Camera
• HD 1080
• SD Card
• Mic jack
• Still pictures

           http://Kodak.com/go/RealEstate
http://ePROnar.com
http://BudURL.com/
      FAR2011
Upcoming Florida Events

• March 23rd REbarcamp St. Petersburg, FL
• March 24th St. Petersburg, FL
• May 20th Orlando, FL
• June 23rd Naples, FL
• TBD House warming party
http://dougdevitre.com/category/event-recaps/
Assessment Tools

http://Docs.Google.com

   http://wufoo.com

http://SurveyMonkey.com
Know
the
Why

Delegate
the
How

                    36
How
much
are
YOU
worth
per
hour?




                               37
Find
Your
Human




                  38
http://budurl.com/delegatethehow
Agent Responsibilities
• Build relationships
• Speak/consult
• Write articles
• Capture pictures
• Capture videos
• Bookmark sites
• Produce PowerPoint/Keynote/Prezi
Admin Responsibilities
• Create accounts
• Optimize profile
• Create toolbar
• Integrate RSS feeds
• Edit raw content
• Optimize and upload
  content
Florida REALTORS Association 2011 Winter Meetings

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Florida REALTORS Association 2011 Winter Meetings

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