Information managers, community managers, and department leaders need a simple to use and comprehensive information management strategy. This presentation delivers a step by step action plan to execute. Check out http://dougdevitre.com/sa for more ideas.

2. Information Management Strategy
Curation
CreationCollaboration
Use this model to
develop the best
information management
strategy to ensure
strategic objectives are
met with the least
amount of time, least
amount of risk, and a
highest return on impact.

3. Curation
What activities are
necessary?
Keyword monitoring
RSS feed subscriptions
Influencers
Social media
How to execute
Find videos demonstrating
best practices.
Create job descriptions and
process maps.
Create set up and
maintenance calendar.

4. Keyword monitoring
The steps to complete
Create a Microsoft Excel
spreadsheet of the
targeted keywords.
Create Google Alerts for
the targeted keywords
reviewed and acted upon.
Set up social media
keyword search
dashboards.
Notes
Find someone on
http://fiverr.com to create
this for you.
Create a folder of
spreadsheets and
documents for files.
Store passwords in a
shared key chain.

5. Microsoft Excel spreadsheet of targeted keywords
This could include executive profiles, product names, or
competition in the market.
Analyze keyword metrics.
Prioritize keywords with the greatest visibility.

6. Create Google Alerts for the targeted keywords
Steps to complete
Response
Review Google Alerts regularly to determine if content
needs to be reviewed and acted upon.
Alert
Subscribe to each Google alert by RSS feed.
Profile
Create a Google profile for team member to represent
the company.
Notes
Consistently add/remove
better targeted alerts to
ensure a high quality source
of desired search terms.
Monitor alerts daily.

7. RSS feed subscriptions
Steps to complete
Make decision to respond
Review entries daily
Create folders for categories of RSS feeds such as
best customers, partners, affiliates, suppliers, etc.
Subscribe to the top 100 industry blogs using a RSS
reader
Notes
Develop a database of
categorized RSS feeds to
quickly access new relevant
content, build relationships
with other online
influencers, and continue a
dialogue to support
company initiatives.

8. Influencers
Steps to complete
Build the
database
Create a
campaign
Build
relationships
Notes
Once you build
relationships with high level
influencers it will be easier
for your voice to be
heard, they help do some
marketing for you, and
protect online image when
in consideration.

9. Build the database
Steps to complete
List
• Make a Microsoft Excel
spreadsheet of the top
influencers in the industry.
Segment
• Segment list according to
customer type.
Campaign
• Assign the appropriate
campaign.
Notes
Use a social media tools like
Rapportive, Hootsuite, or
SocialMention to find
influencers on multiple sites.
Integrate an email campaign to
build trust and extend value.

10. Create a campaign
Make a list of activities to build a
relationship upon first encounter.
Create the process for maintaining
relationship.

11. Build relationships
Customer relationships
Social media
engagement
Special access
Private invitations
VIP program
Notes
Once you categories
markets served you can
then choose at which level
to participate in
discussions.
Prioritize how you spend
time on each customer type.

12. Social media
What tools do we use?
Select
best
tool
Twitter
Facebook
Linkedin
YouTube
Wordpress
Notes
Create a social media
dashboard to visit one place
to operate all of the
accounts (for example, use
specific apps from your
iPhone).
Identify metrics to improve.

13. Twitter
• Create Twitter lists of best customers,
partners, affiliates, suppliers, etc.Twitter lists
• Make a list of Twitter of popular
hashtags for each company.Hashtags
• Set up instant message notifications
for VIPs.Notifications

14. Facebook
• Like pages of best
customers, partners, affiliates, suppliers, etc.
• Create Facebook pages lists of best
customers, partners, affiliates, suppliers, etc.
• Join industry groups.
Setup
• Monitor pages and profiles for high priority
accounts.
• Review profiles for high risk correspondence.
• Respond using mobile apps.
Maintenance

15. YouTube
• Subscribe to the YouTube Channels all best
customers, partners, affiliates, suppliers, etc.
• Create playlists of videos that support
company initiatives.
Setup
• Upload videos that contain public
announcements.
• Optimize keywords and call to actions on
videos.
Maintenance

16. Collaboration
Which areas?
Internal
External
Notes
We want facilitate
collaboration at the highest
level using existing
expertise, skill sets, and
technology inside and
outside the company.

17. Internal
Options
Choosing the right tools
• Video chat
• IM mobile group chat
• Screen share
Skills training
• Productivity
• Presentation
• Retention of information
Notes
Find a problem and then
find the right solution,
process, and path to least
resistance. Once the right
tool is selected then skills
training is necessary to
increase internal
productivity.

18. Choosing the right tools
Computer
• Video chat
• IM mobile group
chat
• Screen share
• Online team
meetings
Mobile
• Video chat
• IM mobile group
chat
• Email
• Social media

19. Skills training
Productivity
• File sharing, decision making, and collaboration using
software.
Presentation
• Presenting verbal and written opinions or facts in a
logical sequence and delivery.
Retention of information
• Assimilating data from multiple sources and tools.

20. External
Announcements
• Google
Hangouts with
customers and
suppliers
• Skype
interviews with
influencers and
decision
makers.
Events
• Tweet ups to
handle
customer
perceptions.
• Focus groups
to determine
high priorities.
Social media
• Contests to
increase
customer
engagement.
• Fast response
to customer
inquiries.
Surveys
• Create
customer
surveys to
enhance life
cycle
satisfaction.
• Operational
feedback to
improve
process.

21. Creation
3 Components
Content
Channels
Conversation
Questions to ask
What is the message?
Where does it go?
How do we communicate?

22. Content Creation
Structure
• Identify the objective structure the message to
communicate.
Media
• Choose the easiest and most engaging form of
content to consumer.
Production
• Produce the content according to best practices
using the right channel.

23. Process For Content Creation
Identify the objective structure the message to communicate.
Choose the easiest and most engaging form of content to
consumer.
Produce the content according to best practices using the right
channel.
Develop skill sets to use the right content creation tool.
Develop expertise to communicate the message using the tool.
Finding the best technology to use.

24. Channels
Where do we post?
Channels
Public
blog
YouTube
Facebook
Twitter
Internal
blog
Mobile
app
More questions
Who is our audience?
What do we want them to do
next?
How can we influence?
Do we post to all channels?

25. Conversation
Ask better questions
Engage in social media
Engage by commenting on blogs

27. Contact Me
http://linkedin.com/dougdevitre
http://twitter.com/dougdevitre
http://dougdevitre.com/sa
Doug @ DougDevitre dot com