Information Management Strategy


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Information managers, community managers, and department leaders need a simple to use and comprehensive information management strategy. This presentation delivers a step by step action plan to execute. Check out for more ideas.

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  • This could include executive profiles, product names, or competition in the market.
  • Information Management Strategy

    1. 1. Information Management StrategyCurationCreationCollaborationUse this model todevelop the bestinformation managementstrategy to ensurestrategic objectives aremet with the leastamount of time, leastamount of risk, and ahighest return on impact.
    2. 2. CurationWhat activities arenecessary?Keyword monitoringRSS feed subscriptionsInfluencersSocial mediaHow to executeFind videos demonstratingbest practices.Create job descriptions andprocess maps.Create set up andmaintenance calendar.
    3. 3. Keyword monitoringThe steps to completeCreate a Microsoft Excelspreadsheet of thetargeted keywords.Create Google Alerts forthe targeted keywordsreviewed and acted upon.Set up social mediakeyword searchdashboards.NotesFind someone on to createthis for you.Create a folder ofspreadsheets anddocuments for files.Store passwords in ashared key chain.
    4. 4. Microsoft Excel spreadsheet of targeted keywordsThis could include executive profiles, product names, orcompetition in the market.Analyze keyword metrics.Prioritize keywords with the greatest visibility.
    5. 5. Create Google Alerts for the targeted keywordsSteps to completeResponseReview Google Alerts regularly to determine if contentneeds to be reviewed and acted upon.AlertSubscribe to each Google alert by RSS feed.ProfileCreate a Google profile for team member to representthe company.NotesConsistently add/removebetter targeted alerts toensure a high quality sourceof desired search terms.Monitor alerts daily.
    6. 6. RSS feed subscriptionsSteps to completeMake decision to respondReview entries dailyCreate folders for categories of RSS feeds such asbest customers, partners, affiliates, suppliers, etc.Subscribe to the top 100 industry blogs using a RSSreaderNotesDevelop a database ofcategorized RSS feeds toquickly access new relevantcontent, build relationshipswith other onlineinfluencers, and continue adialogue to supportcompany initiatives.
    7. 7. InfluencersSteps to completeBuild thedatabaseCreate acampaignBuildrelationshipsNotesOnce you buildrelationships with high levelinfluencers it will be easierfor your voice to beheard, they help do somemarketing for you, andprotect online image whenin consideration.
    8. 8. Build the databaseSteps to completeList• Make a Microsoft Excelspreadsheet of the topinfluencers in the industry.Segment• Segment list according tocustomer type.Campaign• Assign the appropriatecampaign.NotesUse a social media tools likeRapportive, Hootsuite, orSocialMention to findinfluencers on multiple sites.Integrate an email campaign tobuild trust and extend value.
    9. 9. Create a campaignMake a list of activities to build arelationship upon first encounter.Create the process for maintainingrelationship.
    10. 10. Build relationshipsCustomer relationshipsSocial mediaengagementSpecial accessPrivate invitationsVIP programNotesOnce you categoriesmarkets served you canthen choose at which levelto participate indiscussions.Prioritize how you spendtime on each customer type.
    11. 11. Social mediaWhat tools do we use?SelectbesttoolTwitterFacebookLinkedinYouTubeWordpressNotesCreate a social mediadashboard to visit one placeto operate all of theaccounts (for example, usespecific apps from youriPhone).Identify metrics to improve.
    12. 12. Twitter• Create Twitter lists of best customers,partners, affiliates, suppliers, etc.Twitter lists• Make a list of Twitter of popularhashtags for each company.Hashtags• Set up instant message notificationsfor VIPs.Notifications
    13. 13. Facebook• Like pages of bestcustomers, partners, affiliates, suppliers, etc.• Create Facebook pages lists of bestcustomers, partners, affiliates, suppliers, etc.• Join industry groups.Setup• Monitor pages and profiles for high priorityaccounts.• Review profiles for high risk correspondence.• Respond using mobile apps.Maintenance
    14. 14. YouTube• Subscribe to the YouTube Channels all bestcustomers, partners, affiliates, suppliers, etc.• Create playlists of videos that supportcompany initiatives.Setup• Upload videos that contain publicannouncements.• Optimize keywords and call to actions onvideos.Maintenance
    15. 15. CollaborationWhich areas?InternalExternalNotesWe want facilitatecollaboration at the highestlevel using existingexpertise, skill sets, andtechnology inside andoutside the company.
    16. 16. InternalOptionsChoosing the right tools• Video chat• IM mobile group chat• Screen shareSkills training• Productivity• Presentation• Retention of informationNotesFind a problem and thenfind the right solution,process, and path to leastresistance. Once the righttool is selected then skillstraining is necessary toincrease internalproductivity.
    17. 17. Choosing the right toolsComputer• Video chat• IM mobile groupchat• Screen share• Online teammeetingsMobile• Video chat• IM mobile groupchat• Email• Social media
    18. 18. Skills trainingProductivity• File sharing, decision making, and collaboration usingsoftware.Presentation• Presenting verbal and written opinions or facts in alogical sequence and delivery.Retention of information• Assimilating data from multiple sources and tools.
    19. 19. ExternalAnnouncements• GoogleHangouts withcustomers andsuppliers• Skypeinterviews withinfluencers anddecisionmakers.Events• Tweet ups tohandlecustomerperceptions.• Focus groupsto determinehigh priorities.Social media• Contests toincreasecustomerengagement.• Fast responseto customerinquiries.Surveys• Createcustomersurveys toenhance lifecyclesatisfaction.• Operationalfeedback toimproveprocess.
    20. 20. Creation3 ComponentsContentChannelsConversationQuestions to askWhat is the message?Where does it go?How do we communicate?
    21. 21. Content CreationStructure• Identify the objective structure the message tocommunicate.Media• Choose the easiest and most engaging form ofcontent to consumer.Production• Produce the content according to best practicesusing the right channel.
    22. 22. Process For Content CreationIdentify the objective structure the message to communicate.Choose the easiest and most engaging form of content toconsumer.Produce the content according to best practices using the rightchannel.Develop skill sets to use the right content creation tool.Develop expertise to communicate the message using the tool.Finding the best technology to use.
    23. 23. ChannelsWhere do we post?ChannelsPublicblogYouTubeFacebookTwitterInternalblogMobileappMore questionsWho is our audience?What do we want them to donext?How can we influence?Do we post to all channels?
    24. 24. ConversationAsk better questionsEngage in social mediaEngage by commenting on blogs
    25. 25. Contact Me @ DougDevitre dot com