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How to get from Idea to innovation - Startup Leadership Program
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How to get from Idea to innovation - Startup Leadership Program

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Ever wondered why it is so important to clearly identify the problem behind any idea? This is the first mistake first-time entrepreneurs make. Identify the problem a startup intends to solve, make …

Ever wondered why it is so important to clearly identify the problem behind any idea? This is the first mistake first-time entrepreneurs make. Identify the problem a startup intends to solve, make sure it has a big enough customer market, then iterate through to problem-solution fit. This was a talk given to the Startup Leadership Program in Melbourne, Australia in 2013

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  • 1. Idea to Innovation @dougaled
  • 2. ? GOT IDEAS @dougaled
  • 3. An idea is nothing more nor less than a new combination of old elements - James Webb Young @dougaled
  • 4. What is ideation anyway? @dougaled
  • 5. Jargon? “It depends…” @dougaled
  • 6. PMs & Tech @dougaled
  • 7. The Design Thinkers “RADICAL” design alternatives @dougaled @dougaled
  • 8. The Design Thinkers “RADICAL” design alternatives @dougaled @dougaled
  • 9. Everyone else… Idewhat?? @dougaled @dougaled
  • 10. Ideation Techniques Brainstorming (alone/together) Borrowing Logical level Up Brainwriting ForceFit (intense peace) Poetry Bizarro world @dougaled
  • 11. Brainstorming & groupthink People can be overly concerned about how their ideas will be perceived. Most ideas never leave the thinker s mind because of this internal editing. @dougaled
  • 12. An exercise in brainwriting. @dougaled
  • 13. 2 minutes Write your name & A problem you want to solve Pass it on @dougaled
  • 14. How might we… Use parts of this problem for good? Separate the problem from the experience? Make it the opposite of the problem? Challenge the assumption of the problem? Change the status quo that @dougaled
  • 15. The BIG idea Take a moment to get a little bit of background “WHY?” Think of a BIG idea that may (or may not) be an answer to this problem. DOESN’T MATTER (or does it?) Pass it on @dougaled
  • 16. Develop the idea Read the problem and the BIG idea. Look for a connection. Ask yourself “WHY?” Develop idea in a way you think might work. Pass it on @dougaled
  • 17. Conclude the idea Read the problem and the ideas. Look for a connection. Ask yourself “WHY?” Develop idea in a way you think might work. Pass it on @dougaled
  • 18. Ideation is… @dougaled
  • 19. the process of bringing ideas to life @dougaled
  • 20. Ask yourself some questions… Do you think you are solving a problem? Do you know whose problem you re solving? Do you know what problem you’re solving? How do you know? Have you talked to people? …Has your idea changed as a result? @dougaled
  • 21. “We always look at an issue or problem through our own lens. Our expertise, experiences and bias leads us to our own unique solution.” - Someone @dougaled
  • 22. The journey of an idea Confusion, Chaos Validation [Time & Money] YAY! @dougaled Minimum Viable Product Traction Woooohoooooo!
  • 23. @dougaled
  • 24. If I had an hour to solve a problem I‘d spend 55 minutes thinking about the problem and 5 minutes thinking about solutions. - Albert Einstein (but… we have the luxury of failing) @dougaled
  • 25. No problem?! AARGHH! HELP! PROTOTYPE IDEA!! @dougaled IDEA?
  • 26. Lean Startup LEARN DATA IDEAS BUILD MEASURE CODE @dougaled @dougaled / @getviable
  • 27. Customer Development @dougaled @dougaled / @getviable
  • 28. Business Model Canvas @dougaled @dougaled / @getviable
  • 29. “Human centered” innovtion don t accept the problem as given - Probe - Prototype - Collaborate Ask WHY…. And, above all, ACT @dougaled
  • 30. @dougaled
  • 31. “It s only when you open yourself up to the absurd that you find true creativity” - Someone Else @dougaled
  • 32. I d like my crayons back, please. @dougaled @dougaled / @getviable
  • 33. Where is ideation? ideation Chaos @dougaled Validation MVP Traction
  • 34. In closing Time to get practical… @dougaled
  • 35. @dougaled
  • 36. Idea Articulation I am developing (a defined offering) to help (a target audience) to (solve a problem) with (secret sauce) . @dougaled
  • 37. 7 Rules of an Idea 1.  Simple ideas win 2.  Simple original ideas win twice 3.  Single revenue stream 4.  Name your customer 5.  Easy to explain 6.  BIG market 7.  Legitimate secret sauce @dougaled
  • 38. The idea itself 1.  Must be specific 2.  Avoid buzzwords 3.  Avoid adjectives @dougaled
  • 39. Testing your idea 1.  Share your idea – feedback rocks 2.  Ideas don’t matter – execution does 3.  Nobody is going to steal your idea 4.  NDAs are becoming obsolete in tech @dougaled
  • 40. Questions? Dougal Edwards 0422 522 339 dougal@brightarena.com /in/dougaledwards @dougaled