2. -Presented on KISS 100 morning show
-The show is from 6am till 9am week days
- Section will be aimed at both young adults as well as adults
- Discusses issues that effect a range of age groups who are active on
social media sites
- I would like to place my insert at of 5 to 10 mins at around 7.30 when
my target audience is most likely to be listening
Why it would fit in
-It is presented by three presenters Ricky, Melvin and Charlie
-They discuss recent updates in the news and interesting topics
-Play games to get the audience to join
-I feel my insert will fit perfectly with this as it is suited to their audience
and is similar to something that they would produce.
3. I have produced a survey for my
target audience of 16-18 year olds
as well as adults asking key
questions about the subject I will be
discussing in my radio insert
In this questionnaire I have asked
questions about my audience that
will help me understand them and
what their overall opinion is on
social media
Through this survey I was able to
see how my target audience fit with
the radio stations current audience.
4. Do social media sites effect relationships negatively?
10
8
6
4
2
0
yes no
Have you ever experienced conflict with a partner as a result of social media?
6
5
4
3
2
1
0
Yes No
5. What social media sites do you use?
Twitter
Facebook
Instagram
Other
0 2 4 6 8 10
No
Yes
Do you agree with Internet dating?
6. -Facebook users spend 10.5 billion minutes each
day surfing the site
-Facebook has been linked to 66 percent of divorces in the U.S
One-third of Facebook’s 18-34 aged female demographic check
Facebook when they first wake up, even before going to the
bathroom.
-41% of online 18-29 year olds in serious relationships felt closer
to their partner because of online or text conversations.
-45% of internet users ages 18-29 in serious relationships say the
internet has had an impact on their relationship
7. -Ages 16-18
-Generation known as the most uber-enthusiastic
of users
-Like listening to music
-Go to school or have a job
-Wake up early enough to tune in
-Hobbies include shopping, socialising with friends
-Listen to radio stations like – KISS 100, Capital
extra and radio 1
8.
9. • I will be asking a hand full of students ages 16-18 on their
opinion on the subject as well as a few adults so that I can
get a good range of opinions.
• I am going to ask them what they think of social media
currently and its huge involvement in every day life.
• How often they use social media and if it has caused
conflict with people they know
• Personal experiences with social media and its effects on
relationships
10. • I will be using a flip camera and microphone that I will be
borrowing from Acland Burghley school.
• I will be filming at Acland Burghley as well as outside school when
recording interviews with adults
• I will be interviewing people I know that are up to date with
social media and have an opinion on the subject
• I will not have to travel as it will be on site and there is a range of
people of different ages to interview
