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Storytelling - A Compelling Design Tool
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Using storytelling to augment design techniques. Presentation from the 2008 IA Summit

Using storytelling to augment design techniques. Presentation from the 2008 IA Summit

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  • Great insight at looking to solve problems with storytelling
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Storytelling - A Compelling Design Tool Presentation Transcript

  • 1. Storytelling A Compelling Design Tool Dorelle Rabinowitz IA Summit 2008
  • 2. About me Designer. Information Architect. Manager. Storyteller.
  • 3. Happy Summer Memories
  • 4. Happy Summer Memories
  • 5. Happy Summer Memories Drive with me at your own risk
  • 6. What are you thinking now?
  • 7. What are you thinking now? Stories are a natural way of beginning a dialog with your audience
  • 8. What is a story?
  • 9. “What do you consider fun?”
  • 10. Universal story themes