Storytelling
A Compelling Design Tool




               Dorelle Rabinowitz
               IA Summit 2008
About me



Designer. Information Architect.
Manager. Storyteller.
Happy Summer Memories
Happy Summer Memories
Happy Summer Memories
  Drive with me at your own risk
What are you thinking now?
What are you thinking now?




      Stories are a natural
     way of beginning a dialog
       with your audience
What is a story?
“What do you consider fun?”
Universal story themes
Storytelling - A Compelling Design Tool
Storytelling - A Compelling Design Tool
Storytelling - A Compelling Design Tool
Storytelling - A Compelling Design Tool
Storytelling - A Compelling Design Tool
Storytelling - A Compelling Design Tool
Storytelling - A Compelling Design Tool
Storytelling - A Compelling Design Tool
Storytelling - A Compelling Design Tool
Storytelling - A Compelling Design Tool
Storytelling - A Compelling Design Tool
Storytelling - A Compelling Design Tool
Storytelling - A Compelling Design Tool
Storytelling - A Compelling Design Tool
Storytelling - A Compelling Design Tool
Storytelling - A Compelling Design Tool
Storytelling - A Compelling Design Tool
Storytelling - A Compelling Design Tool
Storytelling - A Compelling Design Tool
Storytelling - A Compelling Design Tool
Storytelling - A Compelling Design Tool
Storytelling - A Compelling Design Tool
Storytelling - A Compelling Design Tool
Storytelling - A Compelling Design Tool
Storytelling - A Compelling Design Tool
Storytelling - A Compelling Design Tool
Storytelling - A Compelling Design Tool
Storytelling - A Compelling Design Tool
Storytelling - A Compelling Design Tool
Storytelling - A Compelling Design Tool
Storytelling - A Compelling Design Tool
Storytelling - A Compelling Design Tool
Storytelling - A Compelling Design Tool
Storytelling - A Compelling Design Tool
Storytelling - A Compelling Design Tool
Storytelling - A Compelling Design Tool
Storytelling - A Compelling Design Tool
Storytelling - A Compelling Design Tool
Storytelling - A Compelling Design Tool
Storytelling - A Compelling Design Tool
Storytelling - A Compelling Design Tool
Storytelling - A Compelling Design Tool
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Storytelling - A Compelling Design Tool

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Using storytelling to augment design techniques. Presentation from the 2008 IA Summit

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Storytelling - A Compelling Design Tool

  1. 1. Storytelling A Compelling Design Tool Dorelle Rabinowitz IA Summit 2008
  2. 2. About me Designer. Information Architect. Manager. Storyteller.
  3. 3. Happy Summer Memories
  4. 4. Happy Summer Memories
  5. 5. Happy Summer Memories Drive with me at your own risk
  6. 6. What are you thinking now?
  7. 7. What are you thinking now? Stories are a natural way of beginning a dialog with your audience
  8. 8. What is a story?
  9. 9. “What do you consider fun?”
  10. 10. Universal story themes

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