DESIGN
 Nate
Walton
DESIGN


Questions about whether design is necessary
  or affordable are quite beside the point:
design is inevitable. The...
GOOD DESIGN
GOOD DESIGN


Content precedes design. Design
 in the absence of content is not
      design, it’s decoration.
           ...
GOOD DESIGN

1.
Good
Content
1.
Good
Content

      Edit,
edit,
edit
   Establish
hierarchy
Use
high‐quality
materials
Image
Resources

 www.sxc.hu

Free
 istockphoto.com

$
geDyimages.com

$$$
Chart
Design
Resource

  hDp://bit.ly/vAat3
GOOD DESIGN


  Design is a plan for arranging
elements in such a way as best to
accomplish a particular purpose.
        ...
GOOD DESIGN

1.
Good
Content
2.
Good
Layout
2.
Good
Layout

  Focal
Point
   Spacing
    Color
  CreaPvity
Color
Resources

kuler.adobe.com
colourlovers.com
Creative
&
professional
 Unique
&
impressive
It is better to be good
 than to be original.
        — Ludwig Mies van der Rohe
GOOD DESIGN



Good design goes to heaven;
bad design goes everywhere.
                  — Mieke Gerritzen
GOOD DESIGN

 1.
Good
Content
  2.
Good
Layout
3.
Good
Typography
3.
Good
Typography

     Hierarchy
    Alignment
     Spacing
      Fonts
Font
Resources

adobe.com/type/
 myfonts.com
   fonts.com
GOOD DESIGN



  Good design is a lot like
clear thinking made visual.
                   — Edward Tufte
Design tips for business communications
Design tips for business communications
Design tips for business communications
Design tips for business communications
Design tips for business communications
Design tips for business communications
Design tips for business communications
Design tips for business communications
Design tips for business communications
Design tips for business communications
Design tips for business communications
Design tips for business communications
Design tips for business communications
Design tips for business communications
Design tips for business communications
Design tips for business communications
Design tips for business communications
Design tips for business communications
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Design tips for business communications

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  • Design tips for business communications

    1. 1. DESIGN Nate
Walton
    2. 2. DESIGN Questions about whether design is necessary or affordable are quite beside the point: design is inevitable. The alternative to good design is bad design, not no design at all. — Douglas Martin
    3. 3. GOOD DESIGN
    4. 4. GOOD DESIGN Content precedes design. Design in the absence of content is not design, it’s decoration. — Jeffrey Zeldman
    5. 5. GOOD DESIGN 1.
Good
Content
    6. 6. 1.
Good
Content Edit,
edit,
edit Establish
hierarchy Use
high‐quality
materials
    7. 7. Image
Resources www.sxc.hu

Free istockphoto.com

$ geDyimages.com

$$$
    8. 8. Chart
Design
Resource hDp://bit.ly/vAat3
    9. 9. GOOD DESIGN Design is a plan for arranging elements in such a way as best to accomplish a particular purpose. — Charles Eames Design is as much an act of spacing as an act of marking. — Ellen Lupton
    10. 10. GOOD DESIGN 1.
Good
Content 2.
Good
Layout
    11. 11. 2.
Good
Layout Focal
Point Spacing Color CreaPvity
    12. 12. Color
Resources kuler.adobe.com colourlovers.com
    13. 13. Creative
&
professional Unique
&
impressive
    14. 14. It is better to be good than to be original. — Ludwig Mies van der Rohe
    15. 15. GOOD DESIGN Good design goes to heaven; bad design goes everywhere. — Mieke Gerritzen
    16. 16. GOOD DESIGN 1.
Good
Content 2.
Good
Layout 3.
Good
Typography
    17. 17. 3.
Good
Typography Hierarchy Alignment Spacing Fonts
    18. 18. Font
Resources adobe.com/type/ myfonts.com fonts.com
    19. 19. GOOD DESIGN Good design is a lot like clear thinking made visual. — Edward Tufte

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