4. Presentation Preview
Twitter What it is
Facebook Debunk fears
LinkedIn Examples of personal
foursquare and professional use
YouTube Examples of what not to
Instagram
do
Why you should give it a
Pinterest
whirl
6. Storytelling has always been around
If you think about it, social
media is not much different
than the age-old practice of
passing along stories – we just
have new tools and technology
that allow things go faster and
further.
Social media is so easy a ….
7. 58% use Twitter all the time
Some numbers 76% spend more than an hour on
about Gen Y
Facebook (FB) each day
40% visit FB 10+ times per day
96% own a cell phone
67% access FB from phones
38% cannot go more than 10
mins. without checking device
Stats from The Next
Web‟s “The Top 51 Stats
83% use phones to take pictures
for Generation Y
marketers by Ekaterina
23% access social networks on
Walter phone
9. Stream of Consciousness
140 character messages called tweets
Follow people; people follow you
Use on your computer, mobile phone or tablet
Filter your stream using lists, saved searches and
hashtags (#etown)
Engage with people using @mentions and by
retweeting, sharing links and photos, etc.
Twitter‟s space constraints have led to the
development of rules, protocols and tools unique to
Twitter
10. Why I love it and why you should too.
Breaking news
Live event coverage
Conferences and events
Customer service
Marketing and promotion opportunities
Industry networking – WhotoFollowEDU
Find brand ambassadors
Raise awareness
Integrates with other social media tools
People I “don‟t know”
11. Twitter news can spread… fast
Here‟s a first-hand
example of how quickly
news can spread on
Twitter….
Twitter Up a Storm –
from my blog
12. A bigger & better example
Entrepreneur Janis Krums (and a
former client) was at the right
place at the right time.
He became a “Twitter-lebrity” and
went from a few dozen to several
thousand followers
That day/week he was on BBC,
ABC, CNN, etc. to talk about his
experience
His eCommerce business,
ElementzNutrition certainly got an
early buzz!
Today, he‟s also a social media
consultant
14. Twitter Tips
Setting up Account Interacting
Make it public Two-way communication
Complete your 160- Be a person
word bio; include URL Be genuine
and other usernames Be transparent
Use real and recent Be consistent
photos; customize Entertain
background Engage
Use tools and tracking Find people to follow
16. Facebook pages
Engage with people where they already are
Different than personal page – friend vs. like –
ALWAYS use a PAGE for a business/organization
Better than groups
Interact
Events
Photos, videos, links
Provide customer service
Fun and personal
18. Facebook Etiquette
DO DO NOT
Respond to everyone Delete a post no matter
who posts on your wall how negative (in most
in a reasonable amount cases)
of time
Use your page to
Update your page
daily; even more than broadcast messages
once per day only
Keep default wall to Spam people
show “Everyone‟s” post Feed the trolls
20. The Power of LinkedIn
Students and recent grads Established professionals
List work experience List work experience
Share publications
Get recommendations Publicize speaking
Join groups engagements
Get and give
Find jobs and recommendations
internships Network with colleagues
Join groups
Integrate other social
Use add-ons
media tools Use Q&A function
Network with alumni Develop personal brand
22. LinkedIn Tips
Keep network small - this can be the more private of
your social networks
Reciprocate recommendations
Complete your profile to 100%
Use keywords; tell a story
Take advantage of multiple titles
If you are seeking new opportunities, don‟t be afraid
to use that as your title
Join alumni or other industry-specific groups
24. If Facebook is who, foursquare is where
Access app from smart phones
Check in to places; leave tips
and photos
Earn mayorships – friendly
competition
Earn badges and promotions
Add new places
Claim your place to offer
specials to audience
Create lists
27. Sights and Sounds
Video is viral
YouTube Channel
Embed videos on website or blog
Embed videos within Facebook posts or link to from
tweets
Two-way conversation
Quality not expected
29. Instagram
A PICTURE IS WORTH …
WAIT. THAT SOUNDS KIND OF CLICHÉ.
30. Say Cheese! Or Kittens! Or Babies!
Edit and add effects to photos
Share moments
Comment and like
Tag and search tags
Ties to Twitter, Facebook and
foursquare
Follow people; get followers
Save photos to phone
33. Pin and Share it
Pinterest is growing rapidly!
Curate and organize content that matters to you
Only can pin stories with images; very visual
Explore content by topic from others‟ pins
Others can „repin‟ your pins
Install “pin it” button on your browser tool bar to
make for easy sharing
35. You don‟t have to do it all… Just do it right
It‟s natural to want to try everything when it is brand
new, but find the mediums that work best for you, for
your goals and for your audience and focus on those.
Don‟t overextend! Know yourself and your audience.
If you are someone with your hat in a lot of areas, use
caution when creating a social media persona for every
single one of them. Just be you; and let people know all
you do.
Be careful when managing personal and professional
accounts – Red Cross?
Plan ahead, use tools, enlist help of brand ambassadors
36. Questions? Comments?
And a call to action!
TAKE ONE THING YOU LEARNED HERE AND
IMPLEMENT IT.
AND FOLLOW ME.
WWW.TWITTER.COM/DONNATALARICO