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Startup Metrics for Pirates

by venture capitalist, entrepreneur, internet marketing, blowhard at 500 Startups on Aug 08, 2007

  • 340,983 views

This is a 5-step model for creating a metrics framework for your business & customers, and how to apply it to your product & marketing efforts. The "pirate" part comes from the 5 steps: Acquisition, ...

This is a 5-step model for creating a metrics framework for your business & customers, and how to apply it to your product & marketing efforts. The "pirate" part comes from the 5 steps: Acquisition, Activation, Retention, Referral, & Revenue (AARRR!)

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