Presentation delivered at MarketingSherpa Email Marketing Summit 2008 on how to select the best email marketing vendor for your company. If you want the excel file with the vendor selection matrix, email me.
Managing the Email Marketing Vendor Selection Process
1. Managing The Vendor Selection Process Daniel Kuperman, MBA PMP, Director of Marketing Quadrant Software, Inc. [email_address] Monday, February 25, 2008
Identified the problem Mapped the current process Mapped the future process Identified, ranked and prioritized key features Selected vendors Calculated ROI (business case) Got support from Sales Presented to CEO