Managing the Email Marketing Vendor Selection Process
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Presentation delivered at MarketingSherpa Email Marketing Summit 2008 on how to select the best email marketing vendor for your company. If you want the excel file with the vendor selection matrix, email me.
![Managing The Vendor Selection Process Daniel Kuperman, MBA PMP, Director of Marketing Quadrant Software, Inc. [email_address] Monday, February 25, 2008](https://image.slidesharecdn.com/danielkuperman-quadrantsoftware-100105141541-phpapp01/85/Managing-the-Email-Marketing-Vendor-Selection-Process-1-320.jpg)
![Quadrant Software ,[object Object],[object Object],[object Object],[object Object],[object Object],© 2008 MarketingSherpa Inc. This presentation is not for distribution. Thank you.](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
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Managing the Email Marketing Vendor Selection Process
- 1. Managing The Vendor Selection Process Daniel Kuperman, MBA PMP, Director of Marketing Quadrant Software, Inc. [email_address] Monday, February 25, 2008
- 5. The Eye-Opening Experience © 2008 MarketingSherpa Inc. This presentation is not for distribution. Thank you.
- 7. Vendors Researched © 2008 MarketingSherpa Inc. This presentation is not for distribution. Thank you.
- 10. Email Marketing Project © 2008 MarketingSherpa Inc. This presentation is not for distribution. Thank you. Problem Current Process Future Process Features List ROI Sales Buy-in Present Vendor Selection
- 12. Comparison Matrix © 2008 MarketingSherpa Inc. This presentation is not for distribution. Thank you.
Editor's Notes
- Identified the problem Mapped the current process Mapped the future process Identified, ranked and prioritized key features Selected vendors Calculated ROI (business case) Got support from Sales Presented to CEO