8. DISLIKE!
H T T P : / / W W W . A D W E E K . C O M / S O C I A L T I M E S / L O C
O W I S E - M A R C H - 2 0 1 5 / 6 1 9 1 0 4
9. “Unless you’re one of those brands people
love to talk about, or one of those brands
willing to make the huge content
investment, give it up. Stop wasting your
time on marketing through social media.”
Josh Bernoff, co-author of Groundswell
FIRE THE MARKETERS
H T T P : / / W I T H O U T B U L L S H I T . C O M / B L O G / A U G I E - R A Y -
C A N - W E - A D M I T - N O W - T H A T - S O C I A L - M E D I A -
M A R K E T I N G - I S - D E A D /
10. Social does not deliver purchasers (accounting for 1% of e-commerce sales, compared to
16% for email and 17% for CPC).
Social delivers poor conversions (with a conversion rate of 1.17% compared to 2.04% for
search and 2.18% for email).
Social fails to deliver trust (with B2B buyers rating social media posts among the least
important for establishing credibility and just 15% of consumers trusting social posts by
companies or brands.)
Nor is Social media a major factor in search engine rankings (placing dead last among the
nine major factors affecting SEO according to MoZ's 2015 Search Engine Ranking Factors
report.)
FIRE THE MARKETERS
H T T P : / / W W W . E X P E R I E N C E T H E B L O G . C O M / 2 0 1 5 / 0 8 / B
U R N - I T - D O W N - S T A R T - F R O M - S C R A T C H - A N D . H T M L
11. H T T P : / / W I T H O U T B U L L S H I T . C O M / B L O G / A U G I E - R A Y -
C A N - W E - A D M I T - N O W - T H A T - S O C I A L - M E D I A -
M A R K E T I N G - I S - D E A D /
15. • 87% of Facebook shares include photos
• Photos get 35% more retweets on
Twitter
• Instagram is fastest growing social
channel (26% US adults use it)
SHORTER, MORE VISUAL
16.
17. • Peer-to-peer social networks
• Snapchat, What’s App
• Even group texts
• Prevalence of mobile devices
RISE OF “DARK” SOCIAL
H T T P : / / W W W . T H E A T L A N T I C . C O M / T E C H N O L O G Y / A R C
H I V E / 2 0 1 2 / 1 0 / D A R K - S O C I A L - W E - H A V E - T H E -
W H O L E - H I S T O R Y - O F - T H E - W E B - W R O N G / 2 6 3 5 2 3 /