1. MAJOR BENEFITS
OF SOCIAL MEDIA
FOR BUSINESS
Alexandra
Goldberg

2. Evolving communication channels in the 21st century
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011

3. As more and more people flock to social media,
businesses that get on board enjoy big benefits in
four main areas

4. #1: CUSTOMER ANALYTICS
Location
Analytics provide invaluable information about your followers.
Engagement
behavior
Age
Interest
Language
Gender
20+

5. This information lets you:
REFINE
social media content
IMPROVE
customer relationships
INCREASE
rate of engagement

6. Ideal channels for
customer connection
and care
Inquiries
Issues
Feedback
Complaint
Compliment
Suggestions
#2: CUSTOMER SERVICE

7. #3: MARKETING
Top benefits of social media marketing in 2014
Source: Social Media Examiner
50%
51%
58%
61%
66%
71%
72%
80%
92%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Improved sales
Reduced marketing expenses
Grown business partnerships
Improved search rankings
Generated leads
Provided marketplace insight
Developed loyal fans
Increased traffic
Increased exposure

8. Most important social platforms
for marketers
Source: Social Media Examiner 2013, 2014
49
16
12 14
4 2 3
54
17
12
8
2 3 4
0
25
50
75
100
Percentageofmarketers 2013
2014
Others

9. #4: INFORMATION DISSEMINATION
Job vacancies
#4: INFORMATION DISSEMINATION
Products and services
News
Events
Articles
Stories
Quotes

10. Quantity of information
people share on social media
500 million tweets are sent every day
Sources: KissMetrics | Twitter | YouTube | Instagram
300 hours of video are uploaded to YouTube
every minute
More than 30 billion pieces of content are shared
on Facebook each month

11. Top Things to Know About Multilingual SEO and Major Benefits of using social media
INTERNET STRATEGIES
Alexandra Goldberg13 I

12. Top Things to Know About Multilingual SEO
INTERNET STRATEGIES
Alexandra Goldberg14 I
Keyword Research
for Multilingual SEO
Blog and News
Posts
Do Not Use an
Online Translation
Tool
Video Content Too
Local Domains or
Subdirectories -
important for GEO
targeting

13. Difference between domain and subdirectory – a domain
INTERNET STRATEGIES
PRESENTER NAMECOMPANY NAME15 I
Go ahead and replace it
with your own text. This is
an example text.
Go ahead and replace it
with your own text. This is
an example text.
Go ahead and replace it
with your own text. This is
an example text.
Go ahead and replace it
with your own text. This is
an example text.
Go ahead and replace it
with your own text. This is
an example text.
Go ahead and replace it
with your own text. This is
an example text.
BLOGS
AFFILIATE
SOCIAL MEDIA
USABILITY
NEWS LETTERS
DEVELOPMENT

14. Difference between domain and subdirectory – a subdirectory
INTERNET STRATEGIES
PRESENTER NAMECOMPANY NAME16 I
Go ahead and replace it
with your own text. This is
an example text.
Go ahead and replace it
with your own text. This is
an example text.
Go ahead and replace it
with your own text. This is
an example text.
Go ahead and replace it
with your own text. This is
an example text.
Go ahead and replace it
with your own text. This is
an example text.
Go ahead and replace it
with your own text. This is
an example text.
BLOGS
AFFILIATE
SOCIAL MEDIA
USABILITY
NEWS LETTERS
DEVELOPMENT

15. Top Things to Know About Multilingual SEO
INTERNET STRATEGIES
Alexandra Goldberg17 I
Create Content That
is Customized For
Each Location
Don’t Just Optimize
for Google –
Baidu,Yandex,Yahoo
,Vivaldi,Bing

16. INTERNET STRATEGIES
Alexandra Goldberg18 I
SEO
Google and
Social Media
Campaigns
Web
Hosting
Google +
7.Groups
6.Blogs
5.Social
Media
4.News
Letters
3.Affiliat
e
Web
Design
2.Usabilit
y
1.Stategic
Year/Monthly
Plan
Company
website

17. contact: info@allcorrect.co.il
fb: your own text
+972-547-535294
Marketing content writer,
copywriter and editor