1. Social media strategy
for your nonprofit
David Kamerer, PhD, APR
Loyola University Chicago

2. Focus on:
Goals of your agency
donations?
clicks?
visits to web site?
email sign ups?
other?

3. Focus on:
Best practice today
SaaS
Cost savings
Modern tools
Measurement

4. Digital focus area: Listening
Goal: your NPO will operate with
full information about:
Peoples’ opinions
Mentions
Competitors
NPO’s category

5. Digital focus area:
Listening/monitoring
Activity:
Google Alerts
RSS Feeds
NetVibes

6. Digital focus area:
Identity
Activity:
Research and recommend
best names for server and digital
properties
Whois Search
knowem.com

7. Digital focus area:
The server - content
Activity:
Create model content
Site architecture
Update pages
Create forms

8. Digital focus area:
The server - analytics
Activity:
Install analytics
Analyze data – create insights
Set goals
http://www.kaushik.net/avinash/2010/11/beginners-guide-web-data-analysis-ten-steps-tips-best-practices.html
(steps 1-4, 6)

9. Digital focus area:
Search
Activity:
Assess search success
(analytics)
Optimize key/top pages
Adwords/scholarship

10. Digital focus area:
Outbound
Activity:
Choose/implement online
email tool
Create branded template
Create collector

11. Digital focus area:
Outbound
Activity:
Banner ads
Facebook ads
Coupon sites

12. Digital focus area:
Social media
Activity:
Choose/implement tools
(Facebook, Twitter, Flickr,
YouTube etc.)
Friend acquistition plan
Content plan

13. Digital focus area:
Social media
Activity:
Choose/implement tools
(Facebook, Twitter, Flickr,
YouTube etc.)
Friend acquistition plan
Content plan
Evaluation plan

14. Digital focus area:
Blogs/podcasts
Activity:
Choose/implement blog tool
on server/off server
Skin/theme blog
Create model content

15. Digital focus area:
Maps/locations
Activity:
Register NPO with Google
Places, Yahoo/Bing
Create/publish Google Maps
Claim locations with
check-in apps

16. Digital focus area:
Donations
Activity:
Investigate/choose/implement
donation tools/programs
Create related content