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Social Media Ethics


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Presentation to Broadcast & Media Professionals of Wichita

Published in: Technology
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Social Media Ethics

  1. 1. David Kamerer, PhD, APR
  2. 2. <ul><li>How The Narcissistic Keep In Touch With The Feckless </li></ul>
  3. 3. <ul><li>It’s not that you can publish </li></ul><ul><li>using these tools; </li></ul><ul><li>It’s that everyone can publish </li></ul><ul><li>using these tools </li></ul>
  4. 5. <ul><li>ADVOCACY </li></ul><ul><li>We serve the public interest by acting as responsible advocates for those we represent. We provide a voice in the marketplace of ideas, facts, and viewpoints to aid informed public debate. </li></ul>
  5. 6. <ul><li>HONESTY </li></ul><ul><li>We adhere to the highest standards of accuracy and truth in advancing the interests of those we represent and in communicating with the public. </li></ul>
  6. 7. <ul><li>EXPERTISE </li></ul><ul><li>We acquire and responsibly use specialized knowledge and experience. We advance the profession through continued professional development, research, and education. We build mutual understanding, credibility, and relationships among a wide array of institutions and audiences. </li></ul>
  7. 8. <ul><li>INDEPENDENCE </li></ul><ul><li>We provide objective counsel to those we represent. We are accountable for our actions. </li></ul>
  8. 9. <ul><li>LOYALTY </li></ul><ul><li>We are faithful to those we represent, while honoring our obligation to serve the public interest. </li></ul>
  9. 10. <ul><li>FAIRNESS </li></ul><ul><li>We deal fairly with clients, employers, competitors, peers, vendors, the media, and the general public. We respect all opinions and support the right of free expression. </li></ul><ul><li>  </li></ul>
  10. 11. <ul><li>Free flow of information </li></ul><ul><li>Competition </li></ul><ul><li>Disclosure of information </li></ul><ul><li>Safeguarding confidences </li></ul><ul><li>Conflicts of interest </li></ul><ul><li>Enhancing the profession </li></ul>
  11. 14. <ul><li>Respect copyright </li></ul><ul><li>Creative Commons </li></ul>
  12. 15. <ul><li>Can-spam Act: </li></ul><ul><li>bans false or misleading header information </li></ul><ul><li>prohibits deceptive subject lines </li></ul><ul><li>requires that your email give recipients an opt-out method </li></ul><ul><li>requires that commercial email be identified as an advertisement </li></ul><ul><li>and include the sender's valid physical postal address </li></ul><ul><li>Details: </li></ul><ul><li> </li></ul>
  13. 16. <ul><li>Link – Share </li></ul><ul><li>Add something of value </li></ul><ul><li>Be honest, transparent </li></ul><ul><li>Listen </li></ul><ul><li>Be conversational </li></ul><ul><li>Respect intellectual property </li></ul><ul><li>Avoid “push” tactics, don’t spam </li></ul><ul><li> </li></ul>
  14. 17. <ul><li>Let’s talk about ME </li></ul><ul><li>Failure to disclose </li></ul><ul><li>Push, push, push </li></ul><ul><li>Seek conflict </li></ul><ul><li>Steal intellectual property </li></ul><ul><li>Use channels to “game” the system </li></ul><ul><li> </li></ul>
  15. 18. <ul><li>Google never forgets </li></ul>
  16. 19. <ul><li> </li></ul><ul><li>Twitter search (local) or </li></ul><ul><li> </li></ul>
  17. 20. <ul><li>Social media blog: </li></ul><ul><li> </li></ul><ul><li>Public relations blog: </li></ul><ul><li> </li></ul><ul><li>Email: </li></ul><ul><li>[email_address] </li></ul><ul><li>[email_address] </li></ul>