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1. Strategic Networking:
or the Dorothy Approach to
Achieving Your Goals
3.9.2015
aka..Critical Practices to Optimize
« Network Intelligence »
Susan Lucas-Conwell, Game Changer slc@gri.co

2. The Greatest Success Story
Strategic Networking
Susan Lucas-Conwell, Game Changer slc@gri.co

3. A multi-dimensional, multi-directional
sport that requires practice.. technique..
Dedication and laser focus.
Susan Lucas-Conwell, Game Changer slc@gri.co
Strategic Networking

4. - Brand-
Message -
- Markets -
- Implementation -
Strategic Networking
Susan Lucas-Conwell, Game Changer slc@gri.co

5. DEFINE IT:
Who Am I?
Skills, Values, Preferences.
What are my objectives?
Ambition, Timing, Priorities.
Your Brand = The Brand
Susan Lucas-Conwell, Game Changer slc@gri.co

6. Promote and Manage Your Brand
includes
Paying it forward.. It will come back to you.
Don’t forget ..
Susan Lucas-Conwell, Game Changer slc@gri.co

7. PREPARE THE PITCH:
- What
- When
- How
- Where
- Who
Message
Susan Lucas-Conwell, Game Changer slc@gri.co

8. Align your target markets with your
objectives..
Make the market work for you ..
Markets
Susan Lucas-Conwell, Game Changer slc@gri.co

9. • Markets: Roles
Susan Lucas-Conwell, Game Changer slc@gri.co
• Mentors
• Advisors
• Sponsors
• Advocates

10. Markets: Functions
Susan Lucas-Conwell, Game Changer slc@gri.co
• Sage
• Industry expert
• Tech guru
• Market/brand visionary
• Mommy Warbucks

11. - Affinity Groups
- Power and Influence
- Knowledge and Functionality
- The Free Radical Factor
Markets: Where to Look
Susan Lucas-Conwell, Game Changer slc@gri.co

12. 1. Build it before you need it
2. Take the time
3. Take Control
4. Take the Floor
5. Ask for the Maximum
6. Keep Track
7. Feedback
Implementation
Seven Steps to Success:
Susan Lucas-Conwell, Game Changer slc@gri.co

13. Just Do It .. Now!
Implementation
Susan Lucas-Conwell, Game Changer slc@gri.co