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Innovation a Destination and a Journey - Voices 2015

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Innovation – A Destination and a Journey
Valeria Mihalache, Xilinx

Voices 2015 - www.globaltechwomen.com

Mon March 9 9:00 PST
Mon March 9 12:00 EST
Mon March 9 16:00 UTC
Tue March 10 21:30 IST
Tue March 10 3:00 Sydney

Session Length: 1 Hour

We live in a time when change happens at lightning speed, all around us. The only way for companies to be competitive is to innovate, not only with respect to their product offering, but also with respect to their marketing and to their work processes. Moreover, all organizations need innovation in order to stay ahead in the game. Non-profit organizations need to bring innovation in their processes to attract more donors; schools need to innovate with respect to the teaching methods, as well as with respect to the programs they offer, for instance to take advantage of the latest technologies available, or to engage the students more in the learning process.

In this presentation we will focus on innovation and on its two good companions, creativity and invention. We will talk about the differences between the three, while also showing the intrinsic connection between them. Giving real-life examples, we will talk about different types on innovation. We recognize that innovativeness is an elusive trait, that one cannot predict how innovative somebody will be in his or her position. Nevertheless, there are certain things that organizations can do to allow for and to stimulate the innovativeness of their employees/members. We will talk about processes that organizations can use in order to inspire and foster innovation.

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Innovation a Destination and a Journey - Voices 2015

  1. 1. March 2015 Innovation – A Destination and a Journey Valeria Mihalache © Copyright 2015 Xilinx
  2. 2. Innovation Through the Ages Innovation is Necessary Creativity, Invention, Innovation Fostering Innovation Delivering Innovation Page 2 Overview
  3. 3. It all started because humans wanted to survive Survival nowadays: not only as individual, but also as organization / corporation More than 300,000 issued by USPTO in 2014 We have been designed to innovate. It’s in our DNA Page 3 Innovation Through the Ages
  4. 4. Today more than ever Society has higher expectations nowadays – Globalization is forcing invention at an unprecedented rate – Modernization & access to technology and to higher living standards are fueling more demand from customers – Competition is a steadfast driver for innovation Necessity is the mother of invention Innovation has never been a luxury Page 4 Innovation is Necessary
  5. 5. Companies must invent to thrive Companies must frame and reframe their business purpose, the value they add to customers Page 5 Without Innovation
  6. 6. Innovation is Fun Page 6 Examples: Chindogu
  7. 7. Marketing Myopia, Ted Levitt, 1960 – Pointed out that companies had focused too much on making products & too little on customer satisfaction – “The reason [the railroads] defined their industry wrong was because they were railroad-oriented instead of transportation-oriented; they were product-oriented instead of customer-oriented” – Companies should look towards the market & redefine themselves & their products accordingly, rather than looking inwards, at their potential “WHAT BUSINESS ARE YOU REALLY IN?” Page 7 Innovation for the Customer
  8. 8. “If I had asked people what they wanted, they would have said faster horses.” - Henry Ford Page 8 Visionary Innovation
  9. 9. Creativity: the ability to make new things or think of new ideas – Artists, chefs, improvisers, engineers – Not constrained by reality Invention: a product of the imagination – Requires creativity, but it’s constrained by reality – Patentable Innovation: a new idea, device, or method – Every invention is an innovation – Implementation of an invention, or new process, method, business model “We are all inventors of our own futures. And creativity is the heart of invention.” -- Tina Seeling: inGenius: A Crash Course on Creativity Page 9 Creativity, Invention, Innovation
  10. 10. Process innovation Product innovation Page 10 Innovation Classification
  11. 11. Page 11 Innovation Classification DISRUPTIVE BREAKTHROUGH INCREMENTAL Internet Transistor FPGA
  12. 12. OPEN PROPRIETARY Page 12 Innovation Classification
  13. 13. An organization can’t just expect innovation. It has to allow for it. It has to sponsor it. Innovation is not just a destination. It’s a journey that employees and companies have to make together. Page 13 Fostering Innovation
  14. 14. Innovation Infrastructure – Innovation Centers, Research Labs – Innovation Catalysis Mentors – Innovation sounding boards; ex. What If Board – Startup-like groups, even in large company/organization – Request new ideas as part of the review process Time – Unstructured Time – Sponsor brainstorming Award Innovation: Bonus, Award Dinner, Offsite, Time Off Provide opportunities for learning, networking, getting inspired Page 14 Fostering Innovation: Examples
  15. 15. “Nothing is impossible. The word itself says I’m possible.” – Audrey Hepburn Innovation is a mindset Be courageous Make innovation your priority Innovate with respect to the problem / scope – Identify problems you want to solve. Identify the why’s and what if’s – Brainstorm the problem relentlessly – What’s stopping you from solving the problem? What do you need? Page 15 Delivering Innovation
  16. 16. Know your customer! Apply problem solving techniques – Divide and Conquer – Abstraction – Analogies and symmetries Improvise – If you can’t solve the problem, change it – Use approximations, probabilities, heuristics – Brainstorming Persevere – When hitting a closed door, find a window Page 16 Delivering Innovation
  17. 17. Innovation Through the Ages Innovation is Necessary Creativity, Invention, Innovation Fostering Innovation Delivering Innovation Page 17 Summary
  18. 18. May 5, 1809: Mary Kies becomes the first woman to receive a U.S. patent for her method of weaving straw with silk 1845: Sarah Mather patented a submarine telescope and lamp that allowed submarines to survey the depths of the ocean 1984, patent no. 4,428,085 granted to France Gabe for self- cleaning house Marie Curie, 2 Nobel awards, refused to file any patents Page 18 Patents by Women 1760: Declaration of Independence 1780: First U.S. President 1788: U.S. Constitution Ratified 1790: The Patent Act
  19. 19. Page 19 Q & A “The power of imagination makes us infinite.” – John Muir

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