Communications Platform Provides "Your School at your Fingertips" for Busy Parents - Voices 2015

Deanna Kosaraju
Deanna KosarajuAdvisor at Loopd Inc.
Building better-connected school
communities with MobileArq School
Directory+
Nirupama Mallavarupu
Founder & CEO, MobileArq
March 9, 2015
Outline
• My journey to entrepreneurship
• Why MobileArq?
• Lessons Learned
Beginnings
Fascination with Computers
B.E, Computer Science,
IISc, Bangalore, India
• Parallel Computing
• Falcon - Threads Monitoring System
Coming to America
First Job
• Distributed Transaction Processing
• Pioneer Transaction Monitor
Transarc
Pittsburgh, PA
From Snow to Sunshine
Redwood Shores, CA
Oracle Kernel Group
The Internet Wave
Recovery
algorithms
Unix/C
Oracle Stack
J2EE Java
NetDynamics – Pioneer Application Server
CORBA
Motherhood
Diving into Open Source
• Ground Zero Startup
• Web Intelligence and
Customer Care Portal
• Open Source based
Self-service web
portals
Jumping into Entrepreneurship
• Freedom to go beyond engineering
• Corporate Environment stifled creativity
• Passionate about giving the world
something better
HowdyHood
Building neighborhood communities
Communications Platform Provides "Your School at your Fingertips" for Busy Parents - Voices 2015
School Collaboration Portal
PTA
Directory
Parents
Parent
Teacher
Association
Communications Platform Provides "Your School at your Fingertips" for Busy Parents - Voices 2015
Why MobileArq?
When does
chess club
meet
?
When
is
Spring
Break?
Contact
a teacher
?
Arrange a
Play date
?
Class
List for
Birthday
?
Building The Directory Is A
Huge Challenge…
Time / Labor / Money
Solution: MobileArq School Directory+
Collaborating
With PTA’s
Streamlining
processes
Serving
Parent communities
• Accessible anywhere anytime
• Call/email/text parents &
teachers
• Private, secure & not Googleable
For Parents: Your school community
at your fingertips
PTA Platform
PTA Benefits
Increase Revenue
• Mobile Advertisement Platform creates a new
source of revenue.
Save Time
• Parents can enter their own information, saving
hours of data entry.
Raise Membership
Integrated online payment option of PTA dues
50 Schools
40,000 Users
10 States
Launched 2013
Entrepreneurship Lessons Learned
• Never a good time to start a company!
• Need a ‘Financial Backup Plan’ until it
takes off!!
• Find a good mentor who can guide you.
• Selective and quality Networking is a
must.
• Give before you ask for help.
Building Better-Connected
School Communities
Niru Mallavarupu
niru@mobilearq.com
908-246-7117
MobileArq
Signup for a demo of MobileArq at
https://mobilearq.com/
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Communications Platform Provides "Your School at your Fingertips" for Busy Parents - Voices 2015

Editor's Notes

  1. Moved from working on the Oracle Unix and C stack to an internet company in 1998 which was at the bleeding edge of technologies – Java had just been conceived. The entire Enterprise platform J2EE was literally getting spec’ed out at NetDynamics.
  2. Motherhood transformed life – working at all hours was not an option any more.
  3. My first idea was Howdyhood – literally a Facebook for neighbors to interact with each other.