Measure Impact, Not Activity
Karen Catlin, Karen Catlin Consulting
Voices 2015 - www.globlatechwomen.com
LIVE - At Santa Clara University, Room #330C located on the 3rd floor of the Learning Commons
Session Length: 45 minutes
Most women’s affinity groups measure their activity. How many events they’ve run, how many people attended each event, and the like. What’s often missing is a vision of what will be different because of the group’s impact and how to measure it. Frankly, I'm not surprised. That's exactly what I did when I ran the women's group at Adobe Systems. I founded that group in 2008, and while I'm proud of our accomplishments, I didn't measure our impact. I honestly don't think I knew how to. At the time, calculating the return on investment seemed like a holy grail.
I've since realized how important it is to measure the impact of an affinity group and how to go about doing so. In this talk, I will provide practical tips for identifying the vision, gaining support, defining the strategy for achieving it, and measuring the impact.