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Measure Impact, Not Activity - Voices 2015
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Measure Impact, Not Activity Karen Catlin, Karen Catlin Consulting Voices 2015 - www.globlatechwomen.com LIVE - At Santa Clara University, Room #330C located on the 3rd floor of the Learning Commons Session Length: 45 minutes Most women’s affinity groups measure their activity. How many events they’ve run, how many people attended each event, and the like. What’s often missing is a vision of what will be different because of the group’s impact and how to measure it. Frankly, I'm not surprised. That's exactly what I did when I ran the women's group at Adobe Systems. I founded that group in 2008, and while I'm proud of our accomplishments, I didn't measure our impact. I honestly don't think I knew how to. At the time, calculating the return on investment seemed like a holy grail. I've since realized how important it is to measure the impact of an affinity group and how to go about doing so. In this talk, I will provide practical tips for identifying the vision, gaining support, defining the strategy for achieving it, and measuring the impact.
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Measure Impact, Not Activity - Voices 2015
- Measure Impact, Not Activity Karen Catlin Advocate for Women in Tech karencatlin.com @kecatlin © 2015 by Karen Catlin. All rights reserved.
- Impact?
- Holy Grail
- How many?
- Vision & Impact What will be different when we’re successful?
- Brainstorm! “What do we want to be different about our company/community?”
- Gender Diversity?
- Business Challenges?
- Social Responsibility?
- Career Growth?
- Create a plan
- Double % women in tech roles by 2017 1) Measure baseline 2) Evaluate the recruiting pipeline 3) Insist on 2 female candidates for every role 4) Remove unnecessary requirements from job descriptions 5) Review careers page for images of women 6) …
- Triple female patent holders over next 3 years 1) Measure baseline 2) Ask female technologists for root causes 3) Run a workshop on the patent process 4) Organize a panel of female patent holders 5) …
- Increase WIT volunteer hours by 20% 1) Measure baseline 2) Build relationship with a girls coding camp 3) Provide tutors and mentors
- Career Growth for Women 1) ?
- Career growth for women: 1) Gaining access to powerful people, 2) Making achievements known Report: “THE MYTH OF THE IDEAL WORKER: DOES DOING ALL THE RIGHT THINGS REALLY GET WOMEN AHEAD?”
- Example 1: The CLUB
- Example 2: Bay Area GGD
- Example 3: Wilpower
- What will be different when we’re successful? Measure impact, not activity. 1 2
- Thank you! Karen Catlin karencatlin.com @kecatlin © 2015 by Karen Catlin. All rights reserved.
- Photo credits Image courtesy of Stroonn/FreeDigitalPhotos.net Image courtesy of Angelina Cupcake (via Flickr) under CC BY-‐NC-‐ND 2.0 Image courtesy of Vlado/FreeDigitalPhotos.net Image courtesy of adamr/FreeDigitalPhotos.net Photo credits BigStock.com Image courtesy of Prawny/FreeDigitalPhotos.net Photo credits DollarPhoto.com Image courtesy of stockimages/FreeDigitalPhotos.net "Sangreal". Licensed under Public Domain via Wikimedia Commons