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Measure	
  Impact,	
  	
  
	
  
	
  
Not	
  Activity	
  
Karen	
  Catlin	
  
Advocate	
  for	
  Women	
  in	
  Tech	
  
ka...
Impact?	
  
	
  
Holy	
  Grail	
  	
  
	
  
How	
  many?	
  
	
  
Vision	
  &	
  Impact	
  	
  	
  
What	
  will	
  be	
  different	
  when	
  we’re	
  
successful?	
  
Brainstorm!	
  
“What	
  do	
  we	
  want	
  to	
  be	
  different	
  
about	
  our	
  company/community?”	
  
 Gender	
  Diversity?	
  
 Business	
  Challenges?	
  
 Social	
  Responsibility?	
  
 Career	
  Growth?	
  
Create	
  a	
  plan	
  
Double	
  %	
  women	
  in	
  tech	
  
roles	
  by	
  2017	
  
	
  
1)	
  Measure	
  baseline	
  
2)	
  Evaluate	
  the	
 ...
Triple	
  female	
  patent	
  
holders	
  over	
  next	
  3	
  years	
  
	
  
1)	
  Measure	
  baseline	
  
2)	
  Ask	
  f...
Increase	
  WIT	
  volunteer	
  
hours	
  by	
  20%	
  
	
  
1)	
  Measure	
  baseline	
  
2)	
  Build	
  relationship	
  ...
Career	
  Growth	
  for	
  
Women	
  
	
  
1)	
  ?	
  
Career	
  growth	
  for	
  women:	
  	
  
	
  
1)	
  Gaining	
  access	
  to	
  powerful	
  people,	
  	
  
2)	
  Making	
...
Example	
  1:	
  The	
  CLUB	
  	
  	
  
Example	
  2:	
  Bay	
  Area	
  GGD	
  	
  	
  
Example	
  3:	
  Wilpower	
  	
  	
  
What	
  will	
  be	
  different	
  	
  
when	
  we’re	
  successful?	
  
	
  
Measure	
  impact,	
  not	
  activity.	
  
	
...
Thank	
  you!	
  
	
  
Karen	
  Catlin	
  
karencatlin.com	
  
@kecatlin	
  	
  
	
  
	
  
©	
  2015	
  by	
  Karen	
  Cat...
Photo	
  credits	
  
	
   Image	
  courtesy	
  of	
  Stroonn/FreeDigitalPhotos.net	
  
Image	
  courtesy	
  of	
  Angelina...
Measure Impact, Not Activity - Voices 2015
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Measure Impact, Not Activity - Voices 2015

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Measure Impact, Not Activity
Karen Catlin, Karen Catlin Consulting

Voices 2015 - www.globlatechwomen.com
LIVE - At Santa Clara University, Room #330C located on the 3rd floor of the Learning Commons

Session Length: 45 minutes

Most women’s affinity groups measure their activity. How many events they’ve run, how many people attended each event, and the like. What’s often missing is a vision of what will be different because of the group’s impact and how to measure it. Frankly, I'm not surprised. That's exactly what I did when I ran the women's group at Adobe Systems. I founded that group in 2008, and while I'm proud of our accomplishments, I didn't measure our impact. I honestly don't think I knew how to. At the time, calculating the return on investment seemed like a holy grail.

I've since realized how important it is to measure the impact of an affinity group and how to go about doing so. In this talk, I will provide practical tips for identifying the vision, gaining support, defining the strategy for achieving it, and measuring the impact.

Published in: Career
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Measure Impact, Not Activity - Voices 2015

  1. 1. Measure  Impact,         Not  Activity   Karen  Catlin   Advocate  for  Women  in  Tech   karencatlin.com   @kecatlin     ©  2015  by  Karen  Catlin.  All  rights  reserved.  
  2. 2. Impact?    
  3. 3. Holy  Grail      
  4. 4. How  many?    
  5. 5. Vision  &  Impact       What  will  be  different  when  we’re   successful?  
  6. 6. Brainstorm!   “What  do  we  want  to  be  different   about  our  company/community?”  
  7. 7.  Gender  Diversity?  
  8. 8.  Business  Challenges?  
  9. 9.  Social  Responsibility?  
  10. 10.  Career  Growth?  
  11. 11. Create  a  plan  
  12. 12. Double  %  women  in  tech   roles  by  2017     1)  Measure  baseline   2)  Evaluate  the  recruiting  pipeline   3)  Insist  on  2  female  candidates  for  every  role   4)  Remove  unnecessary  requirements  from  job   descriptions   5)  Review  careers  page  for  images  of  women   6)  …  
  13. 13. Triple  female  patent   holders  over  next  3  years     1)  Measure  baseline   2)  Ask  female  technologists  for  root  causes   3)  Run  a  workshop  on  the  patent  process   4)  Organize  a  panel  of  female  patent  holders   5)  …    
  14. 14. Increase  WIT  volunteer   hours  by  20%     1)  Measure  baseline   2)  Build  relationship  with  a  girls  coding   camp   3)  Provide  tutors  and  mentors    
  15. 15. Career  Growth  for   Women     1)  ?  
  16. 16. Career  growth  for  women:       1)  Gaining  access  to  powerful  people,     2)  Making  achievements  known       Report:  “THE  MYTH  OF  THE  IDEAL  WORKER:  DOES  DOING  ALL  THE  RIGHT  THINGS  REALLY  GET  WOMEN  AHEAD?”    
  17. 17. Example  1:  The  CLUB      
  18. 18. Example  2:  Bay  Area  GGD      
  19. 19. Example  3:  Wilpower      
  20. 20. What  will  be  different     when  we’re  successful?     Measure  impact,  not  activity.     1   2  
  21. 21. Thank  you!     Karen  Catlin   karencatlin.com   @kecatlin         ©  2015  by  Karen  Catlin.  All  rights  reserved.  
  22. 22. Photo  credits     Image  courtesy  of  Stroonn/FreeDigitalPhotos.net   Image  courtesy  of  Angelina  Cupcake  (via  Flickr)  under  CC  BY-­‐NC-­‐ND  2.0   Image  courtesy  of  Vlado/FreeDigitalPhotos.net   Image  courtesy  of  adamr/FreeDigitalPhotos.net   Photo  credits  BigStock.com   Image  courtesy  of  Prawny/FreeDigitalPhotos.net   Photo  credits  DollarPhoto.com   Image  courtesy  of  stockimages/FreeDigitalPhotos.net   "Sangreal".  Licensed  under  Public  Domain  via  Wikimedia  Commons  

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