The document discusses the significance of social media in public relations, highlighting its role in connecting individuals and businesses. It outlines business benefits such as increased visibility, direct customer engagement, and competitive advantage, while also addressing issues like lack of control and credibility. The document emphasizes the importance of effective monitoring and how public relations can assist businesses in navigating the social media landscape.

1. Social Media and Public RelationsPresented By Divya KapoorInside Public Relations(http://insidepublicrelations.blogspot.com/)

2. OVERVIEWWhat is social media?Why should business care about social media?What are the business benefits of social media?What are the issues and concerns?How can public relations help business to use social media?

3. WHAT IS SOCIAL MEDIA?Social media is a medium through which people can:Connect with other peopleCreate contentShare and access informationEngage in conversations

4. HOW?Through platforms likeFacebookTwitterYouTubeFlickrWikipediaWordpressBloggerSecond LifeDiggStumble Upon etc.

6. WHY IS IT CALLED SOCIAL MEDIA?Allows users to:InteractBuild communitiesParticipateEngage

7. WHY SHOULD BUSINESS CARE ABOUT SOCIAL MEDIA?

8. WHY DO STAKEHOLDEERS USE SOCIAL MEDIA?Sociological factors:Need to connect and communicate: When people connect with like minded people, a tribe is born Means to participate in the societyTo influence Realise their conscious and unconscious needs

9. WHAT ARE THE BUSINESS BENEFITS?Online Visibility Engage directly with customersBuild network and relationshipsInnovate products and services Competitive advantageCollective intelligenceIncrease sales

10. ISSUES AND CONCERNS Lack of control: needs effective monitoring and evaluationBad news spread fast: needs immediate attention and responseLack of credibility: needs uniform brand identity

11. HOW CAN PR HELP?

12. THANK YOU