Why Care About Digital Media and Digital Marketing

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Care about Digital Marketing (SEO, SEM, Social Media, Email, Affiliate, Inbound Marketing) for your career or your organization? You will find this interesting enough to create inspiration for your and your friends & colleagues to learn & leverage Digital Marketing.

Business Technology

Building Career in

Digital Marketing

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Agenda
• 
• 
• 
• 

Orientation to Digital Marketing
Why Social Media?
Global & Indian Case Studies
Career Opportunities in Digital Marketing

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What is Digital Marketing?

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“The process of reaching out to and
engaging with your customers/users through
Digital Media (Internet, Email, Mobile)”

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SEM or PPC

SEO or Organic Search
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Social Media
SEO
Website/
Presence

SEM

Email & Mobile
Marketing

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Why care about Digital?

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Global

Global Reach from an Indian Beach (The Smart Magazine)

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Works for you Round the Clock

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Remarketing on Google

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Remarketing Example

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Why care about Social Media?

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No of Users (Million)
Platform

Global

Facebook

1000+

88+

500+

20+

LinkedIn

225+

20+

Mobile

6800+

900+

Twitter

India

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Let’s look at some International
Success Stories!

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Kogi Korean BBQ Taco Truck

Blog + Flickr + Twitter - 10 people/stop to 800 people/stop
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QR (Quick Response) Codes

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Let’s look at few Indian Case Studies!

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25% Revenue through Facebook

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Over 20% All Sales through Facebook

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Car Launch
Reveal the Name Contest
1.  150,000 people
participated
2.  35,000+ requests for Test
Drives
3.  8000 Cars booked in 10
days

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Career Opportunities in Digital
Marketing

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Profiles
Title

Experience (years)

Salary (Rs Lacs PA)

Copywriter
Specialist

0-2
1-3

1.5 - 3.0
2.0 - 4.0

Community Manager
Strategist

2-4
3-5

2.5 - 5.0
4.0 - 8.0

Digital Marketing Head

4-6

6.0 - 12.0

Application Developer

1-3

2-6

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Thanks!
Let’s continue this conversation…
On Social Media

Off Social Media

@MyDigitalVidya

info@digitalvidya.com

Serious about career in Digital Marketing?
Earn CDMM or CSMMP Certification
http://www.digitalvidya.com

www.digitalvidya.com

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Why Care About Digital Media and Digital Marketing

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