Welcome!                  Social Media Workshop© Digital Vidya                       www.digitalvidya.com
Schedule                  Time    Session                  10:00   Social Media Orientation                  11:00   Tea B...
http://bit.ly/KRTB0i© Digital Vidya                          www.digitalvidya.com
What is “Social Media”?© Digital Vidya                         www.digitalvidya.com
We’ll answer this in two parts      • What is “Media”?      • What type of Media qualifies as “Social        Media”?© Digi...
What is Media?      • Media is about Publishing&Distributing        content            – One set of people publish content...
Who publish Content in Media?      • Editors            – A select group of people            – Mostly employed by the pla...
Media where User Generated              Content Dominates is Social                        Media          Editorial Conten...
Editorial Media: The                         Newspapers     Editorial Content        User Generated Content© Digital Vidya...
Social Media: Facebook    Editorial Content       User Generated Content© Digital Vidya                                   ...
Social Media: Blogging Platform    Editorial Content   User Generated Content© Digital Vidya                              ...
Editorial Media: Blog     Editorial Content        User Generated Content© Digital Vidya                                  ...
100s of Social Media Channels                        •   Social Networks                        •   Content Sharing Sites ...
Social Media usage in Industry© Digital Vidya                    www.digitalvidya.com
SEO Vs SEM Vs SMM© Digital Vidya                   www.digitalvidya.com
© Digital Vidya   www.digitalvidya.com
What is so special about                     “Social Media”?© Digital Vidya                          www.digitalvidya.com
Reach   Interaction   Results© Digital Vidya                            www.digitalvidya.com
Basic fundamentals of using it                   successfully© Digital Vidya                     www.digitalvidya.com
Digital Marketing in 3 Words© Digital Vidya                              www.digitalvidya.com
Case Studies© Digital Vidya                  www.digitalvidya.com
Kogi Korean BBQ Taco Truck© Digital Vidya                                www.digitalvidya.com
Blendtec ‘Will iPhone Blend?’© Digital Vidya                                   www.digitalvidya.com
A Video can ruin the brand build over                            decades© Digital Vidya                                www...
2012                  2011© Digital Vidya            www.digitalvidya.com
Online Leads & Sales© Digital Vidya                          www.digitalvidya.com
Cisco - “IPv6: Are You Ready?”            50,000+ views in 1st 3 months, 120,000+ Blog views© Digital Vidya               ...
Key Takeaways      • Social Media is where user generated        content dominates      • Social Media offers Reach&Intera...
Let’s dig dipper into “Social Media”© Digital Vidya                                    www.digitalvidya.com
Thank You!                  Our upcoming Social Media Trainings                                       Bangalore           ...
Upcoming SlideShare
Loading in...5
×

Social Media Orientation

504
-1

Published on

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
504
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
28
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Social Media Orientation

  1. 1. Welcome! Social Media Workshop© Digital Vidya www.digitalvidya.com
  2. 2. Schedule Time Session 10:00 Social Media Orientation 11:00 Tea Break 11:15 Using Facebook for Business 1:00 Lunch 2:00 Using Twitter for Business 3:30 Tea Break 3:45 Using Linkedin for Networking 5:00 Q&A© Digital Vidya www.digitalvidya.com
  3. 3. http://bit.ly/KRTB0i© Digital Vidya www.digitalvidya.com
  4. 4. What is “Social Media”?© Digital Vidya www.digitalvidya.com
  5. 5. We’ll answer this in two parts • What is “Media”? • What type of Media qualifies as “Social Media”?© Digital Vidya www.digitalvidya.com
  6. 6. What is Media? • Media is about Publishing&Distributing content – One set of people publish content – And another set of people read that content Media© Digital Vidya www.digitalvidya.com
  7. 7. Who publish Content in Media? • Editors – A select group of people – Mostly employed by the platform • Users – Act out of their own will – Not controlled by the platform© Digital Vidya www.digitalvidya.com
  8. 8. Media where User Generated Content Dominates is Social Media Editorial Content User Generated Content© Digital Vidya www.digitalvidya.com
  9. 9. Editorial Media: The Newspapers Editorial Content User Generated Content© Digital Vidya www.digitalvidya.com
  10. 10. Social Media: Facebook Editorial Content User Generated Content© Digital Vidya www.digitalvidya.com
  11. 11. Social Media: Blogging Platform Editorial Content User Generated Content© Digital Vidya www.digitalvidya.com
  12. 12. Editorial Media: Blog Editorial Content User Generated Content© Digital Vidya www.digitalvidya.com
  13. 13. 100s of Social Media Channels • Social Networks • Content Sharing Sites • Social Games • Discussion Forums • …© Digital Vidya www.digitalvidya.com
  14. 14. Social Media usage in Industry© Digital Vidya www.digitalvidya.com
  15. 15. SEO Vs SEM Vs SMM© Digital Vidya www.digitalvidya.com
  16. 16. © Digital Vidya www.digitalvidya.com
  17. 17. What is so special about “Social Media”?© Digital Vidya www.digitalvidya.com
  18. 18. Reach Interaction Results© Digital Vidya www.digitalvidya.com
  19. 19. Basic fundamentals of using it successfully© Digital Vidya www.digitalvidya.com
  20. 20. Digital Marketing in 3 Words© Digital Vidya www.digitalvidya.com
  21. 21. Case Studies© Digital Vidya www.digitalvidya.com
  22. 22. Kogi Korean BBQ Taco Truck© Digital Vidya www.digitalvidya.com
  23. 23. Blendtec ‘Will iPhone Blend?’© Digital Vidya www.digitalvidya.com
  24. 24. A Video can ruin the brand build over decades© Digital Vidya www.digitalvidya.com
  25. 25. 2012 2011© Digital Vidya www.digitalvidya.com
  26. 26. Online Leads & Sales© Digital Vidya www.digitalvidya.com
  27. 27. Cisco - “IPv6: Are You Ready?” 50,000+ views in 1st 3 months, 120,000+ Blog views© Digital Vidya www.digitalvidya.com
  28. 28. Key Takeaways • Social Media is where user generated content dominates • Social Media offers Reach&Interaction • Success Campaign on Social Media has Visibility, Relevancy&Credibility© Digital Vidya www.digitalvidya.com
  29. 29. Let’s dig dipper into “Social Media”© Digital Vidya www.digitalvidya.com
  30. 30. Thank You! Our upcoming Social Media Trainings Bangalore Delhi Mumbai Social Media Marketing Oct 4-5 Nov 20-21 Dec 4-5 Advanced Facebook Marketing Oct 20 - Nov 17 (Instructor-led, Online Course) More details @ www.digitalvidya.com /MyDigitalVidya /digitalvidya bit.ly/dv-grp© Digital Vidya www.digitalvidya.com
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×