Social Media Orientation

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Social Media Orientation

  1. 1. Welcome! Social Media Workshop© Digital Vidya www.digitalvidya.com
  2. 2. Schedule Time Session 10:00 Social Media Orientation 11:00 Tea Break 11:15 Using Facebook for Business 1:00 Lunch 2:00 Using Twitter for Business 3:30 Tea Break 3:45 Using Linkedin for Networking 5:00 Q&A© Digital Vidya www.digitalvidya.com
  3. 3. http://bit.ly/KRTB0i© Digital Vidya www.digitalvidya.com
  4. 4. What is “Social Media”?© Digital Vidya www.digitalvidya.com
  5. 5. We’ll answer this in two parts • What is “Media”? • What type of Media qualifies as “Social Media”?© Digital Vidya www.digitalvidya.com
  6. 6. What is Media? • Media is about Publishing&Distributing content – One set of people publish content – And another set of people read that content Media© Digital Vidya www.digitalvidya.com
  7. 7. Who publish Content in Media? • Editors – A select group of people – Mostly employed by the platform • Users – Act out of their own will – Not controlled by the platform© Digital Vidya www.digitalvidya.com
  8. 8. Media where User Generated Content Dominates is Social Media Editorial Content User Generated Content© Digital Vidya www.digitalvidya.com
  9. 9. Editorial Media: The Newspapers Editorial Content User Generated Content© Digital Vidya www.digitalvidya.com
  10. 10. Social Media: Facebook Editorial Content User Generated Content© Digital Vidya www.digitalvidya.com
  11. 11. Social Media: Blogging Platform Editorial Content User Generated Content© Digital Vidya www.digitalvidya.com
  12. 12. Editorial Media: Blog Editorial Content User Generated Content© Digital Vidya www.digitalvidya.com
  13. 13. 100s of Social Media Channels • Social Networks • Content Sharing Sites • Social Games • Discussion Forums • …© Digital Vidya www.digitalvidya.com
  14. 14. Social Media usage in Industry© Digital Vidya www.digitalvidya.com
  15. 15. SEO Vs SEM Vs SMM© Digital Vidya www.digitalvidya.com
  16. 16. © Digital Vidya www.digitalvidya.com
  17. 17. What is so special about “Social Media”?© Digital Vidya www.digitalvidya.com
  18. 18. Reach Interaction Results© Digital Vidya www.digitalvidya.com
  19. 19. Basic fundamentals of using it successfully© Digital Vidya www.digitalvidya.com
  20. 20. Digital Marketing in 3 Words© Digital Vidya www.digitalvidya.com
  21. 21. Case Studies© Digital Vidya www.digitalvidya.com
  22. 22. Kogi Korean BBQ Taco Truck© Digital Vidya www.digitalvidya.com
  23. 23. Blendtec ‘Will iPhone Blend?’© Digital Vidya www.digitalvidya.com
  24. 24. A Video can ruin the brand build over decades© Digital Vidya www.digitalvidya.com
  25. 25. 2012 2011© Digital Vidya www.digitalvidya.com
  26. 26. Online Leads & Sales© Digital Vidya www.digitalvidya.com
  27. 27. Cisco - “IPv6: Are You Ready?” 50,000+ views in 1st 3 months, 120,000+ Blog views© Digital Vidya www.digitalvidya.com
  28. 28. Key Takeaways • Social Media is where user generated content dominates • Social Media offers Reach&Interaction • Success Campaign on Social Media has Visibility, Relevancy&Credibility© Digital Vidya www.digitalvidya.com
  29. 29. Let’s dig dipper into “Social Media”© Digital Vidya www.digitalvidya.com
  30. 30. Thank You! Our upcoming Social Media Trainings Bangalore Delhi Mumbai Social Media Marketing Oct 4-5 Nov 20-21 Dec 4-5 Advanced Facebook Marketing Oct 20 - Nov 17 (Instructor-led, Online Course) More details @ www.digitalvidya.com /MyDigitalVidya /digitalvidya bit.ly/dv-grp© Digital Vidya www.digitalvidya.com

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