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Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____ Social Media for Business Workshop Execution Framework on Facebook © Digital Vidya www.digitalvidya.com
# of Fans: Currency for Success! Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____ © Digital Vidya www.digitalvidya.com
Facebook Edge Rank Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____ © Digital Vidya www.digitalvidya.com
Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Framework Execution Fifth level ____ _____ Framework © Digital Vidya www.digitalvidya.com
Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ Measure _____ level Publish Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____ Engage Publish Content/Applications, engage people around it & measure your success in your SM objectives © Digital Vidya www.digitalvidya.com
Engagement Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____ Key to Success on Facebook! © Digital Vidya www.digitalvidya.com
Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ What causes Engagement? Fifth level ____ _____ © Digital Vidya www.digitalvidya.com
Humor  Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____ © Digital Vidya www.digitalvidya.com
Debate <|> Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____ © Digital Vidya www.digitalvidya.com
Breaking News! Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____ © Digital Vidya www.digitalvidya.com
Crowdsourcing  Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____ © Digital Vidya www.digitalvidya.com
Questions ? Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____ © Digital Vidya www.digitalvidya.com
Sensationalism Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____ © Digital Vidya www.digitalvidya.com
Challenges Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____ © Digital Vidya www.digitalvidya.com
Text vs Rich Media Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____ © Digital Vidya www.digitalvidya.com
Be Social ∞ Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____ Participate as a Peer! © Digital Vidya www.digitalvidya.com
© Digital Vidya Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Facebook Applications Fifth level ____ _____
© Digital Vidya Apps: Contest, Sweepstakes, Giveaways Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____ 20K+ votes in a month campaign, 50 % spurt in Normaderm sales
© Digital Vidya Facebook Open Graph App Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____
© Digital Vidya Facebook Open Graph Apps Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____
Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____ How does it really work? © Digital Vidya www.digitalvidya.com
Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____ © Digital Vidya www.digitalvidya.com
Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____ © Digital Vidya www.digitalvidya.com
Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____ © Digital Vidya www.digitalvidya.com
Dailymotion – Case Study ■ In to edit Master text styles Click 2__ ____ 9 Millions ______ ____ months, _____ ____ Second_____ App to there _____ level People added Third level ____ _____ Timeline Fourth levelFacebook Visitors _____ _____ ■ 6 Million Fifth level ____ _____ everyday ■ 2 Million Stories Published back on Facebok everyday! © Digital Vidya www.digitalvidya.com
Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Publishing Guidelines Fifth level ____ _____ © Digital Vidya www.digitalvidya.com
Do not take content lightly Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Content is still the King Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____ It’s the seed all your conversations grow from. Content easily accounts for more than 80% of Social Media effort © Digital Vidya www.digitalvidya.com
Maintain a Publishing Maintain a Publishing Pipeline Pipeline Examples: blogs, search engines, Stick to a frequency & Click to edit Masteretc ____ ______ ____ __ ____ _____ styles content curators text schedule Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level Content ____ _____ Tap Keep Content Publish as per Sources Inventory Schedule Don’t create content on a daily basis © Digital Vidya www.digitalvidya.com
Publish as per guidelines Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ You Fourth levelwinners through _____ _____ must not notify Facebook, levelas through Facebook Fifth such ____ _____ messages, chat, or posts on profiles (timelines) or Pages. https://www.facebook.com/promotions_guidelines.php © Digital Vidya www.digitalvidya.com
Personalize your content Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____ © Digital Vidya www.digitalvidya.com
Scalable Content is the Key! Click to edit Master text styles ____ __ ____ _____ ____ ______ Fri Mon Tue Wed Thur Sat Sun Second_____ Exercise Case Study Puzzle _____ levelQuiz Humor Article Poll Third level ____ _____ Fourth level _____ _____ Contests Fifth level ____ _____ Festive Occasions News/Announcements © Digital Vidya www.digitalvidya.com
Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____ How to measure Success? © Digital Vidya www.digitalvidya.com
Page Metrics ■ Total Fans (Likes) Click to edit Master text styles ____ __ ____ _____ ____ ______ □ Misleading (Evaluate Engagement) Second_____ _____ level Third level ____ _____ Fourth level _____ _____ ■____ _____ Fifth leveltalking about this People □ (Evaluate %age contribution from new fans ) © Digital Vidya www.digitalvidya.com
Evaluate Facebook Pages Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____ © Digital Vidya www.digitalvidya.com
© Digital Vidya Using Demographics for optimization Fans to edit Master text styles Click __ ____ _____ ____ ______ ____ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Reach level Fifth _____ ____ Talking about us
© Digital Vidya Post Engagement Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____
Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____ Facebook Ads © Digital Vidya www.digitalvidya.com
© Digital Vidya Facebook Ad types Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____
© Digital Vidya Sponsored Story Ad Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____
© Digital Vidya Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____ Thank You!

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Facebook Community-Building (Malaysia)

  • 1. Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____ Social Media for Business Workshop Execution Framework on Facebook © Digital Vidya www.digitalvidya.com
  • 2. # of Fans: Currency for Success! Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____ © Digital Vidya www.digitalvidya.com
  • 3. Facebook Edge Rank Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____ © Digital Vidya www.digitalvidya.com
  • 4. Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Framework Execution Fifth level ____ _____ Framework © Digital Vidya www.digitalvidya.com
  • 5. Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ Measure _____ level Publish Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____ Engage Publish Content/Applications, engage people around it & measure your success in your SM objectives © Digital Vidya www.digitalvidya.com
  • 6. Engagement Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____ Key to Success on Facebook! © Digital Vidya www.digitalvidya.com
  • 7. Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ What causes Engagement? Fifth level ____ _____ © Digital Vidya www.digitalvidya.com
  • 8. Humor  Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____ © Digital Vidya www.digitalvidya.com
  • 9. Debate <|> Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____ © Digital Vidya www.digitalvidya.com
  • 10. Breaking News! Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____ © Digital Vidya www.digitalvidya.com
  • 11. Crowdsourcing  Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____ © Digital Vidya www.digitalvidya.com
  • 12. Questions ? Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____ © Digital Vidya www.digitalvidya.com
  • 13. Sensationalism Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____ © Digital Vidya www.digitalvidya.com
  • 14. Challenges Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____ © Digital Vidya www.digitalvidya.com
  • 15. Text vs Rich Media Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____ © Digital Vidya www.digitalvidya.com
  • 16. Be Social ∞ Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____ Participate as a Peer! © Digital Vidya www.digitalvidya.com
  • 17. © Digital Vidya Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Facebook Applications Fifth level ____ _____
  • 18. © Digital Vidya Apps: Contest, Sweepstakes, Giveaways Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____ 20K+ votes in a month campaign, 50 % spurt in Normaderm sales
  • 19. © Digital Vidya Facebook Open Graph App Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____
  • 20. © Digital Vidya Facebook Open Graph Apps Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____
  • 21. Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____ How does it really work? © Digital Vidya www.digitalvidya.com
  • 22. Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____ © Digital Vidya www.digitalvidya.com
  • 23. Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____ © Digital Vidya www.digitalvidya.com
  • 24. Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____ © Digital Vidya www.digitalvidya.com
  • 25. Dailymotion – Case Study ■ In to edit Master text styles Click 2__ ____ 9 Millions ______ ____ months, _____ ____ Second_____ App to there _____ level People added Third level ____ _____ Timeline Fourth levelFacebook Visitors _____ _____ ■ 6 Million Fifth level ____ _____ everyday ■ 2 Million Stories Published back on Facebok everyday! © Digital Vidya www.digitalvidya.com
  • 26. Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Publishing Guidelines Fifth level ____ _____ © Digital Vidya www.digitalvidya.com
  • 27. Do not take content lightly Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Content is still the King Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____ It’s the seed all your conversations grow from. Content easily accounts for more than 80% of Social Media effort © Digital Vidya www.digitalvidya.com
  • 28. Maintain a Publishing Maintain a Publishing Pipeline Pipeline Examples: blogs, search engines, Stick to a frequency & Click to edit Masteretc ____ ______ ____ __ ____ _____ styles content curators text schedule Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level Content ____ _____ Tap Keep Content Publish as per Sources Inventory Schedule Don’t create content on a daily basis © Digital Vidya www.digitalvidya.com
  • 29. Publish as per guidelines Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ You Fourth levelwinners through _____ _____ must not notify Facebook, levelas through Facebook Fifth such ____ _____ messages, chat, or posts on profiles (timelines) or Pages. https://www.facebook.com/promotions_guidelines.php © Digital Vidya www.digitalvidya.com
  • 30. Personalize your content Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____ © Digital Vidya www.digitalvidya.com
  • 31. Scalable Content is the Key! Click to edit Master text styles ____ __ ____ _____ ____ ______ Fri Mon Tue Wed Thur Sat Sun Second_____ Exercise Case Study Puzzle _____ levelQuiz Humor Article Poll Third level ____ _____ Fourth level _____ _____ Contests Fifth level ____ _____ Festive Occasions News/Announcements © Digital Vidya www.digitalvidya.com
  • 32. Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____ How to measure Success? © Digital Vidya www.digitalvidya.com
  • 33. Page Metrics ■ Total Fans (Likes) Click to edit Master text styles ____ __ ____ _____ ____ ______ □ Misleading (Evaluate Engagement) Second_____ _____ level Third level ____ _____ Fourth level _____ _____ ■____ _____ Fifth leveltalking about this People □ (Evaluate %age contribution from new fans ) © Digital Vidya www.digitalvidya.com
  • 34. Evaluate Facebook Pages Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____ © Digital Vidya www.digitalvidya.com
  • 35. © Digital Vidya Using Demographics for optimization Fans to edit Master text styles Click __ ____ _____ ____ ______ ____ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Reach level Fifth _____ ____ Talking about us
  • 36. © Digital Vidya Post Engagement Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____
  • 37. Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____ Facebook Ads © Digital Vidya www.digitalvidya.com
  • 38. © Digital Vidya Facebook Ad types Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____
  • 39. © Digital Vidya Sponsored Story Ad Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____
  • 40. © Digital Vidya Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____ Thank You!