Digital Marketing Workshop Build Brands & Generate Leads
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This document describes a two-day digital marketing workshop hosted by Digital Vidya. The workshop aims to teach participants how to build their brand, generate leads, and acquire customers through digital marketing. It covers key topics like search engine optimization, social media marketing on platforms like Facebook and Twitter, and online advertising. The workshop utilizes presentations, exercises, case studies and discussions. It is aimed at marketing, sales, communications and digital media professionals.
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Digital Marketing Workshop Build Brands & Generate Leads
- 1. Digital Marketing Workshop “Build Brand | Generate Leads | Acquire Customers” 140+ Workshops | 1000+ Brands | 3000+ Participants (Across Asia) CONTACT US Pradeep Chopra Co-‐founder, Digital Vidya pradeep@digitalvidya.com +91-‐9810762902/+91-‐11-‐28051522
- 2. DIGITAL MARKETING WORKSHOP http://www.digitalvidya.com | info@digitalvidya.com Digital Marketing Workshop WHY DIGITAL MARKETING? Are you serious about building and promoting your brand online? Do you want to reach out to your potential clients and convert them into customers? Ultimately, scale up your revenues & profits and move ahead of your competition! Let us empower and enable you to unleash the potential of Digital Marketing for your organization. And, in the process, help you ensure that your people have acquired the right skills to take charge of your brand on Digital Media. WHO SHOULD ATTEND? • CXO’s • Sales & Marketing Team • Advertising & Branding Team • PR & Communications Team • Digital Marketing Team • CRM Team KEY PROMISES OF THE WORKSHOP • Why should every brand care about Digital Media? • Strategic overview of various Digital Marketing Avenues - SEO, SEM and Social Media • How to leverage Online Advertising (inc SEM, Display & FB Ads), Social Media (Facebook, Twitter) for business? • How to create integrated Digital Marketing campaigns? • How to analyze & measure ROI of Digital Marketing? RECOMMENDED WORKSHOP AGENDA Day 1 Session 09:00 - 09:30 Introduction over Tea/Coffee 09:30 - 11:00 Digital Marketing Orientation 11:00 - 11:30 Discussion over Tea/Coffee
- 3. DIGITAL MARKETING WORKSHOP http://www.digitalvidya.com | info@digitalvidya.com 11:30 - 01:00 SEM & Display Advertising (including Analytics) 01:00 - 02:00 Discussion over Lunch 02:00 - 03:00 Facebook Ads: Fan Acquisition, Lead Generation & Sales 03:00 - 04:00 Demystifying Community Building on Facebook (including Facebook Apps) 04:00 - 04:30 Discussion over Tea/Coffee 04:30 - 05:30 Facebook Marketing Strategy Creation & Presentation Day 2 Session 09:00 - 09:30 Discussion over Tea/Coffee 09:30 - 10:00 Recap of Day 1 10:00 - 11:00 Orientation to SEO 11:00 - 11:30 Discussion over Tea/Coffee 11:30 - 01:00 Twtter: The Jewel in the Social Media Crown 01:00 - 02:00 Discussion over Lunch 02:00 - 02:30 Twitter Exercises: Listen, Create & Engage 02:30 - 03:15 Creating Integrated Digital Marketing Strategy 03:15 - 04:00 Measuring ROI of Digital Marketing 04:00 - 04:30 Discussion over Tea/Coffee 04:30 - 05:00 Open Q & A 05:00 - 05:30 Feedback, Webinar Setup * We’ll do a 1 hour Webinar (i.e. online seminar) after a week of the Workshop to monitor progress and provide any support (i.e. answering their questions) to the participants. DETAILED AGENDA DAY 1 MODULE 1 DIGITAL MARKETING ORIENTATION • Introduction to Digital Marketing • Why care about Digital Media: Opportunities and Trends • Relevant Global & Local Digital Marketing Success Stories MODULE 2 ONLINE ADVERTISING (SEM & DISPLAY) • What’s SEM? • Why care about SEM? • SEO vs SEM • Display Advertising
- 4. DIGITAL MARKETING WORKSHOP http://www.digitalvidya.com | info@digitalvidya.com • Opportunity of Remarketing • Google Analytics • Exercises: Ad Copy Creation & Keyword Research Tool MODULE 3 FACEBOOK ADVERTISING • Orientation to Facebook Advertising • Facebook Advertising vs Google Adwords • Optimizing for Success: Importance of CTR and Targeting • Advanced Targeting (through Email, Phone & UID) & Retargeting • Measuring Success • Exercises: Media Planning & Targeting MODULE 4 & 5 FACEBOOK COMMUNITY BUILDING • Orientation to Communities (i.e. Brand Pages) on Facebook • Newsfeed Optimization - EdgeRank Algorithm • How to create strategy for building an engaging Community on Facebook? • Content Creation & Planning • Leveraging Facebook Applications for Fan Growth & Engagement • Measuring Success through Facebook Insights • Exercise: Creating & Presenting Facebook Marketing Strategy DAY 2 MODULE 1 ORIENTATION TO SEO (SEARCH ENGINE OPTIMIZATION) • What’s SEO? • Why care about SEO? • Key parameters behind Success in SEO • Exercises: Keyword Research Tool MODULE 2 TWITTER: THE JEWEL IN THE SOCIAL MEDIA CROWN • Twitter in Plain English
- 5. DIGITAL MARKETING WORKSHOP http://www.digitalvidya.com | info@digitalvidya.com • Opportunity of Twitter for CRM, Branding, Lead Generation, Thought Leadership, Research • Getting Comfortable in Twitter Terminology • Leveraging Twitter Tools: TweetDeck & Klout MODULE 3 TWITTER EXERCISES: LISTEN, CREATE, ENGAGE • Smart Listening through Twitter Search • How to successful engage on Twitter? • How to gain Followers on Twitter? • Leveraging Lists, Hash Tags & Trends MODULE 4 CREATING INTEGRATED DIGITAL MARKETING STRATEGY • Examples of Integrated Digital Marketing Campaigns • Exercises: Creating Integrated Digital Marketing Strategy MODULE 5 MEASURING ROI OF DIGITAL MARKETING • Guidelines for Measurement on Digital Media (vs Social Media) • Defining Objectives: Brand Engagement, Lead Generation, Customer Acquisition… • Importance of Qualitative Feedback • Framework for ROI Measurement • Tools to Measure ROI WHY DIGITAL VIDYA’S WORKSHOPS? • Curriculum developed by Digital Marketing thought Leaders with over 12 years of Digital Marketing Industry Experience • Customized to Your Business Objectives • Experiential Workshops with Live, Hands-on Exercises • Learning delivered through relevant Global & Local Case Studies
- 6. DIGITAL MARKETING WORKSHOP http://www.digitalvidya.com | info@digitalvidya.com WORKSHOP PRE-REQUISITES & REQUIREMENTS? • Participants should have basic understanding of Facebook, LinkedIn, Twitter • Participants should have access to Desktop/Laptop/Tablet for various exercises • WiFi Access for Everyone WHAT WILL PARTICIPANTS GET ON COMPLETION OF THE WORKSHOP? • All presentations of the workshop (soft copies) • Soft Copies of various Worksheets (e.g. Facebook Marketing Strategy) • Certificate of Completion PRICING • Workshop Fee (2 days): Rs 200,000 (+12.36% service tax) [for upto 20 participants] • Travel & Stay (for 1 workshop leader): Additional (if applicable) • Venue and other infrastructural cost to be born by the customer OTHER WORKSHOPS FOR CORPORATIONS • Social Media Marketing Workshop • Digital Marketing for Lead Generation & Sales Workshop • Branding, Lead Generation and Sales using SEO (Search Engine Optimization) • Lead Generation and Customer Acquisition using Online Advertising (including PPC) • Online Reputation Manaement (ORM) • Advanced Web Analytics (including Omniture, Raian6) • Effective Content Writing for Web • How to leverage Technology (e.g. APIs, Applications) for Social Media?
- 7. DIGITAL MARKETING WORKSHOP http://www.digitalvidya.com | info@digitalvidya.com Please do share your requirements with us and we will be happy to customize a workshop for you. We can also create a training program for ongoing Social Media/Digital Marketing competency development for your organization. WHAT DID OUR CORPORATE CUSTOMERS SAY ABOUT US? Vinkai Bhatia (Planner, Ogilvy) “Very well presented with a smooth flow of content, relevant case studies.” Udayanathan Vettikkat (Head Marketing - Datacenter & Virtualization, Cisco India) Interactive and engaging experience!!! Very relevant topics were covered in the 2-day workshop. The sessions were absorbing. Excellent. You can find more testimonials from participants of our previous workshops at http://www.digitalvidya.com/testimonials.html Over 3000 professionals including CXOs from more than 1000 brands across Asia have benefitted through over 140 workshops by us. Here are few of the previous attendee companies:
- 8. DIGITAL MARKETING WORKSHOP http://www.digitalvidya.com | info@digitalvidya.com A longer list of our clients is available at http://www.digitalvidya.com/clients.html CONTACT US Pradeep Chopra Co-founder & CEO, Digital Vidya Email: pradeep@digitalvidya.com Phone: +91-11-28051522 Cell: +91-9810762902
- 9. DIGITAL MARKETING WORKSHOP http://www.digitalvidya.com | info@digitalvidya.com WORKSHOP LEADERS (ONE OF US WILL LEAD) Nikhil Verma “Nikhil is one of the most dynamic individuals I’ve had the chance to meet”. - Robin Saha (Executive Director, Apple Engineering) “He has excellent practical hands of experience on digital media campaign, which has helped everybody.” - Ashok Chandravadia (Sr Key Account Manager, Radio City) Nikhil Kumar Verma is a lead trainer at Digital Vidya. He has worked previously in various roles as Brand Partner & Creative Technologist (at BBH India - a creative advertising agency), Digital Strategist (at Naked Communications - a strategic communications management consultancy), Product Manager (at True Sparrow Systems, building web applications for XING, the European business social network); and a digital marketing agency called Pinstorm. He also spent close to an year working at an early stage venture capital fund called Seedfund, and is an online evangelist for a lifestyle activism project called TheTossedSalad.com since the start of this decade. He has been integral part of the teams that managed Digital Marketing campaigns for some of the leading brands such as Café Coffee Day, Airtel, ICICI, Bank MTV, Axe, Nokia, Skoda, RedBull. Nikhil made it to the list of top 50 most relevant Indian Twitter users at #3 in 2011, and went on to create a more comprehensive India Influencer index for twitter users. He’s also behind an award-winning startup ideation - gymwalla presented @ iWeekend 2010 at CIIE, IIMA. He holds a B.E. in Electronics & Communication Engineering from BIT Mesra, Ranchi. Kapil Nakra “Kapil is the best guide, mentor, speaker, workshop conductor I have ever met in my life after Benny Thomas, Global Planning Director, TBWA. - Gokul Sundar (Director, Swift Advertising) “Explained evrything in a simple manner. Great to have him as a friend.” - Abhishek Hariharan (Brand Planning Director, LoweLintas) Kapil Nakra is a first generation Serial Entrepreneur. He is a Co-founder of Digital Vidya, India’s premier Digital Marketing training company. As a pioneer of Digital Marketing in India, Kapil has grown along with the Internet Industry as a User, a Service Provider and now as an Educator. He started his entrepreneurial journey in 2000 when he started his 1st venture, Whizlabs Software. At Whizlabs, he pioneered the efforts in building online market for Whizlabs’ assessment solutions for enterprises, and helped Whizlabs acquire over 100 Enterprise Customers including blue chip accounts such as Cisco purely using Digital
- 10. DIGITAL MARKETING WORKSHOP http://www.digitalvidya.com | info@digitalvidya.com Marketing. Whizlabs won the 'Most Innovative Indian IT Company' award from NASSCOM in 2004. Kapil is known for his simplistic and inquisitive leading style, which motivates people to think out-of-the-box. It goes without that saying that Kapil has a deep passion for Entrepreneurship and Digital Marketing. He is a regular speaker at various Digital Marketing conferences. Pradeep Chopra “Pradeep's sessions are just excellent! Really enjoyed. Learnt a lot!” -‐George John (Director Marketing, Warner Bros India) “He is such a dynamic personality. I am always inspired by his thoughts, knowledge in SMM.” -‐ Abhishek Singh (Brand Mgr, Perfetti Van Mille) Among the pioneers of Digital Marketing in India, Pradeep has been part of the Internet Industry since 1999. He is a Co-founder and CEO of Digital Vidya, India’s premier Digital Marketing training company. Pradeep has personally trained & advised over 1500 professionals including CEOs across Asia, Middle East, Europe and North America in helping them meet their business objectives using Digital Marketing. He’s one of the most sought after speakers in Digital Marketing and his speaking assignments include Search Engine Strategies (USA & India), Ad-tech, World Social Media Summit at Kuala Lumpur, Social Media Workshops in Singapore, Malaysia & Oman, Click Asia Summit, Global Youth Marketing Forum, TiEcon and NASSCOM India Leadership Forum in India. He writes on Entrepreneurship and Digital Marketing for Wall Street Journal, Inc & Entrepreneur Magazines. A graduate from IIT Delhi, Pradeep is a core member of the Global Committee at SEMPO (Search Engine Marketing Professional Organization), a non-profit that nurtures the growth of Digital Marketing globally. His obsession for the digital medium has led him to believe that the Internet connectivity is more important than the water supply :).