https://smiloegroup.in/ is the Best Digital Marketing Institute in Kanpur. that provides best Digital Marketing course and Digital Marketing Services to help you grow your business online.
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Syllabus.pdf
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2. How are we different the uniqueness at Smiloe Group Digital academy is that
we focus more on practical & hands on experience learner. We believe that
once sufficient theory knowledge has been imparted it is the on job experience
that gives a new Dimension to the learning. To fulfill this, we have come up
with a 100% practical training which covers through theory knowledge &
adequate practice on the live projects.
About Smiloe Group Digital marketing
Smiloe Group is a Digital marketing Academy. We strive to impart quality
education in the field of Digital Marketing. Digital Marketing is one of the most
dynamic and rapidly growing industry in India and worldwide. Over the years,
digital Marketing has evolved and it has become an integral part in any business
success.
In order to be on part with varying friends and get out of this changing
landscape. We have come up with our unique training modules which will make
you a Digital Marketing Expert.
3. After The Course Completion be Provide 100% Placement Assistance to
Our Students.
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6. This is the first step in Digital Marketing Course in Kanpur, Where seekers will take
their feet to digital world and get glance about digital marketing; one will get to know
reason behind booming of internet marketing, Why Online Marketing course is
buzzing around? All answer would be cleared after the session Digital Marketing
Training Overview. We at Smiloe Group Digital Marketing Training Institute In
Kanpur, Our vision is to make clear image of Digital Marketing in Trainees mind.
7. • Introduction to Digital Marketing
• Types of Images
• How to Make Images for Social Media?
• How to Make Logo?
• Tools Used For Graphic Designing
Graphic Designing Basic
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12. Facebook Marketing
• Facebook Advertising
• Type of Advertising
• Facebook Fan Page Promotion
• Boost Post
• Awareness
• Consideration
• Conversion
• Traffic on Website
• Practical Session
13. Twitter Marketing
• What is Twitter?
• Benefits of Twitter
• How Brands Use Twitter?
• Twitter Advertising
• Twitter Promotions
• Targeting Audience and Advance Targeting Audience
• Bidding Strategy
• Formats of Ads
• Tools used for Twitter Marketing
• Twitter Analytics
14. LinkedIn Marketing
• Advertising on LinkedIn
• Type of Promotion
• Audience Targeting
• Bid Strategies
• Ad Format
• Ad Dimensions & rule
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16. Google Ads
• What is Google Ads?
• Basics of Google Ads
• Google Ads Code Installation
• Different type of Ads
• Increasing Profit by Google Ads
• Tips for implementing Image, Video, & Text
• Policy Review for Google Ads
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23. Search Engine and its basic is an important & vital part of Digital Marketing or
online marketing. Before us moving ahead, we need understand all basics of search
engine like how search engine works in order to maintain web rank in SERP’s
(Search Engine Results Page). What are the prerequisites before start digital
marketing of any business? What are guideline to maintain the same? Henceforth
We at Smiloe Group Academy designed this Module to Understand all basics of
Search Engine.
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32. Other SEO Tools
• Grammar-Grammar Check
• Plagarism Checker
• SEMRush Tools
• PA/DA Checker
• Moz Toolbar
• Many More….
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34. Google AdSense
• What is Google AdSense?
• Basic of Google AdSense
• AdSense Code Installation
• Different types of Ads
• Increasing Traffic by Google AdSense
• Tips for implementing Images, Video, & Text
• Policy Review for AdSense
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38. Whatsapp Marketing
• What is whatsapp marketing?
• Know why to use it for business?
• How to use it?
• Business Whatsapp
• One-To-One Chat
• Group Chats
• Broadcast Messaging & Marketing
• Pros & Cons of those Tools
• Strategy to use while running Whatsapp marketing
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41. YouTube SEO
• Introduction to YouTube
• Video Ranking Tools
• On-page & Off-page SEO
• Structure your Videos to sell
• Creation of Custom Thumbnails
• Special Offer
• Tools you need
• Optimize & Promote Your Videos
• How to increase YouTube SEO?
42. Remarking & Conversion Tracking
• What is Remarketing?
• Benefits of Remarketing
• Strategy of Remarketing
• Manual VS. Dynamic Remarketing
• Remarketing Campaign
• Analysis of Remarketing Campaign
• What is Conversion?
• Importance of Conversion
• Conversion Tracking
• Importance of Conversion Tracking
• Implementation of Conversion Tracking
• Analysis of Conversion Tracking
43. App Store Optimization
• What is App Store Optimization?
• How it help to business?
• ASO Goal & Strategy
• ASO best Practices
• Know how to optimize your app in play
store
• ASO factor
44. Drop Shipping
• What is Drop Shipping?
• How to set up Ecommerce store
• How to add product?
• Store management
45. Influencer Marketing
• What is Influencer Marketing?
• Value of Influencer Marketing
• Steps for an effective influence Marketing
• Case Study