Scott Spaulding from Quantcast's presentation from the Digiday Agency Summit in Key Biscayne, Florida - October 27, 2015.

1. Reverse Engineering
Audiences with Search
Intent Signals
Scott Spaulding
Senior Director, Central and Eastern Region
@Quantcast

2. MEASURE
About Quantcast ADVERTISE
We help you advertise to
your ideal target
audience
with customized solutions
for every partner.

3. Driving BRAND RESPONSE
with BIG DATA

4. SEARCH:
Powerful intent signal…yet
underutilized for brand building

5. ✔ ✔ ✔ ✔ ✔
Reverse engineer your audience from
search intent data

6. Build awareness &
interest with key
growth audiences
DISCOVER NEW, UNEXPECTED
AUDIENCES
6
vs.
Skews Female
Primarily ages 25-44
Income < $0-50k
Skews Male
Primarily ages 55+
Income $50-150k
Has kids No kids
PRESCRIBED
AUDIENCE
HEALTHCARE
SEARCHERS
OPTIMIZE BRAND RESPONSE WITH
RICHER AUDIENCE MODELING
Using key insights
from converting
audiences

7. Drive brand
response
with intent
data
Reverse
engineer
audiences
Guide upper
funnel
objectives with
lower funnel
search
insights
Big data allows marketers to…
7© 2015 Quantcast Confidential

8. Thank You!