Discover a career as an analyst with Nielsen! As an Analyst within our Professional Services Analytics Experience (PSAE), you’ll be working with our several hundred clients, like Coca-Cola, General Mills, SC Johnson, Google, Amazon, Target, Unilever, Johnson & Johnson, and P&G, to name a few.

1. Be Yourself
Join our mentorship
program, build your peer
& leadership network
through our Annual PSAE
Conference.
Grow With Us
Join our Emerging
Leaders Rotational
Program or leverage our
Career Compass to focus
on career growth.
Make A Difference
Participate in our Nielsen
Green Team, join an
Employee Resource
Group, or engage in
Nielsen Cares.
THE EXPERIENCE
The PSAE has been carefully crafted with you in mind. First, you’ll start off with a tailored onboarding and training
program, designed to accelerate you to becoming an Analyst. You’ll quickly be leveraging analytical and consultative
skills to drive comprehensive end-to-end consumer insights enabling our clients to make faster, smarter, and better
decisions to help their business grow. As you progress, our experience will then focus on your continued growth,
development, and engagement at Nielsen through our strategic initiatives.
WHAT IT’S ALL ABOUT
As an Analyst within our Professional Services Analytics Experience (PSAE), you’ll be working with our several
hundred clients, like Coca-Cola, General Mills, SC Johnson, Google, Amazon, Target, Unilever, Johnson & Johnson,
and P&G, to name a few. No other company in the world comes close to having the level of insights into consumers
that Nielsen does.
PROFESSIONAL SERVICES
ANALYTICS EXPERIENCE
At Nielsen, you will participate in an innovative program where you can:
WATCH MY STORY
Follow our University Facebook Page and listen to past PSAE associates tell you about their experience and role at
Nielsen!
Started at Nielsen in 2013
in our Sales Effectiveness
practice. Moved into our
Buy Emerging Leaders
Program in 2014 and is
now an Associate Client
Manager for Analytics
Center of Excellence.
Started at Nielsen in 2013
as a research innovation
analyst. Sasha is currently
a Senior Consumer
Demand Analyst for our
Innovation Practice.
Started at Nielsen in 2012
in our Client Engagement
Practice and spent time
with two other teams in
Buy. Moved to Human
Resources as Talent
Management Manager and
is now the Client Manager
– Walmart COE.
Started at Nielsen in 2010
as an analyst in Marketing
Effectiveness. Analyst
and Project Lead across
two capabilities, then
promoted to Manager.
She is currently in the Buy
Proven Leaders Rotational
Program.
ANDRES
FUENTES-AFFLICK
SASHA
MATTHEWS
KATIE
TRETTER
KATIE
GOTTRON

2. WHAT IT TAKES
DESIRED MAJORS
Bachelor’s Degree in an analytically
or human insights focused field
including but not limited to:
• Economics
• Psychology
• Marketing
• Engineering
• Mathematics
• Statistics
• Similar business or liberal arts
degree
BENEFICIAL COURSEWORK
• Business or market research
courses
• Excel or statistical applications
(SPSS, R, Stata, etc)
QUALIFICATIONS
• Minimum overall GPA of 3.2
• Ability to critically think
• Leadership experience in college
extra-curricular
• Passion for market research and
understanding consumers
• Past internship or CPG experience
GRADUATION DATE
• December 2015 or July 2016
WHERE ARE THE OPPORTUNITIES
CONSUMERIZATION
Connecting with consumers to meet their needs. Identify and build a custom view of
our client’s most profitable consumers so we can help them innovate, communicate,
and activate with those consumers in mind.
SALES EFFECTIVENESS
Analyze data on what influences a consumer’s purchase decision and dig deep into
shopper behavior to help understand the why behind the buy so our clients can
enhance their marketing approach & guide their pricing & promotional strategies.
MARKETING EFFECTIVENESS
You’ll help advertisers drive efficient and effective marketing efforts-measuring
and optimizing performance for better returns. Analyze how to maximize ad
inventory, and grow revenue by helping our clients reach the right audiences.
WHAT IT’S ALL ABOUT
As an Analyst, you’ll be analyzing consumer data to deliver insights and
recommendations to help drive outcomes for clients. You’ll be assigned to focus
on one of our key practices: Consumerization, Sales Effectiveness, Marketing
Effectiveness, Innovation, or Client Engagement.
INNOVATION
End-to-end process of developing, optimizing, and validating new products. You’ll
influence which new products are brought to market and help clients have more
successful product launches by understanding consumers’ needs.
CLIENT ENGAGEMENT
Part of the Nielsen ‘one voice’ client team providing day-to-day support and driving
strategic initiatives on-site or remotely. You’ll partner with our clients to
understand, consult, and analyze their needs, and manage client relationships.
Atlanta, GA
Cincinnati, OH
Parsippany, NJ
New York City, NY
Wilton, CT
Boston/Waltham, MA
Rochester, NY
Chicago, IL
San Francisco, CA
Schaumburg, IL
Minneapolis, MN
Consumerization Sales Effectiveness Marketing Effectiveness Innovation Client Engagement
MORE INFORMATION AND APPLICATION PROCESS
If you’d like to have the opportunity to share why YOU should be part of our next class, please contact your career
center for information about our on-campus interviews. To learn more about Nielsen and our Professional Services
Analytics Experience, here are some ways to get plugged in:
@NielsenCareers
#NielsenOnCampus
facebook.com/NielsenUniversityRecruitingnielsen.com/oncampus