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Broadcast Journalism: Starting from Scratch

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Don Goble
Don Goble

Fall 2012 JEA/NSPA National Journalism Convention presentation. If you are looking to start a scholastic broadcast program from scratch, or reinvent a program you have taken over, this session provided insight, tips and tricks to help schools incorporate video and broadcast journalism into their curriculum.

Education
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Broadcast Journalism Matt Rasgorshek Westside High School Don Goble Ladue Horton Watkins Omaha, Nebraska High School Starting from Scratch WTV mrasgorshek@gmail.com St. Louis, MO LHS-TV & Films @Matt_Raz dgoble@ladueschools.net 2840 @dgoble2001
Goals for this Session Build some common language Teach you new methods or validate what you are already doing Presentation will be uploaded to my SlideShare account for review http://www.slideshare.net/dgoble
Set Expectations Goals and purpose of your program Who do you want to be? What do you want to do? What kind of television or film program do you want? all online? TV presence? straight news? variety show? Master 1 skill at a time
Brand an image Publication name = LHS-TV  partner with print for 1 media source? Logo/shirts/posters/word of mouth Builds TEAM mentality Great way to recruit kids
Publish your work SchoolTube.com “The work the kids do extends well beyond the walls in which they produce it.” YouTube.com Online site/blogs Social Media
Work on your own & with students Model what you want and how you want it done “Professional Shoots” If you don’t know, learn with your students! Builds community
Master one skill at a time It’s all storytelling News features PSA’s Music Videos Sports Videos
Be Deadline Driven Students will work up to the deadline – whenever you set it! Set the deadline days before you need to actually meet it Tell students it takes that many classes to package the show Follow through and don’t air or upload late assignments
Funding Administrative support Grants Free resources Prove your worth! Tell POSITIVE stories/minimize controversy to begin
Tell positive stories about the people Highlight unique students, teachers, counselors, principals, etc… “If you want to work on negative news stories, you’ll have ample opportunity when you work for FOX News.”
Contests are NOT the gauge for success Contests get exposure for students work, and it sounds good to administrators, but... Contests can be very political Can dictate your curriculum, but... Can provide staff pride
How do we gauge success? By the number of organizations we can help By telling powerful stories By having thousands of hits on SchoolTube for our student videos By the number of the students who major in broadcast or film in college, and the schools they get accepted.
How do we gauge success? By saying- “are we proud of our work?” INTRINSIC MOTIVATION  Example – student tells me they are finished versus, “I think I’m done Mr. Goble, can you look at it?”  The “I think I’m done” saying means they have only just begun!
Equipment How to decide what and how much gear to buy?  You don’t need great equipment to tell a great story  B&H photo  Used equipment  Green Screen  Donations from parents or local news stations Canon Vixia $299 Lavalier Mic $199 Tripod $49.94 & Headphones! 14
Resources * Where to find resources for Broadcast Journalism skills?  writing jeadigitalmedia.org  videography JEADM guide  editing SchoolTube.com  workflow  permissions scholasticbroadcasting.com Video Coach $35.95 15
Resources * Where to find resources for Broadcast Journalism skills?  writing jeadigitalmedia.org  videography JEADM guide  editing SchoolTube.com  workflow  permissions scholasticbroadcasting.com Video Coach $35.95 15
Know Your Rights  SPLC.org  The Center provides free legal advice and information as well as low-cost educational materials for student journalists on a wide variety of legal topics, including Copyright. 16
Q &A Contact Information: Contact Information: Don Goble Matt Rasgorshek Ladue Horton Watkins High School Westside High School St. Louis, MO Omaha, NE email: dgoble@ladueschools.net email: mrasgorshek@gmail.com phone: 314-983-5765 phone: 402.343.2714 http://www.schooltube.com/channel/dgoble http://www.westsidewired.org http://www.schooltube.com/channel/LadueSchoolDistrict http://about.me/dongoble http://www.hectv.org/programs/series/i-am-ladue

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Broadcast Journalism: Starting from Scratch

  • 1. Broadcast Journalism Matt Rasgorshek Westside High School Don Goble Ladue Horton Watkins Omaha, Nebraska High School Starting from Scratch WTV mrasgorshek@gmail.com St. Louis, MO LHS-TV & Films @Matt_Raz dgoble@ladueschools.net 2840 @dgoble2001
  • 2. Goals for this Session Build some common language Teach you new methods or validate what you are already doing Presentation will be uploaded to my SlideShare account for review http://www.slideshare.net/dgoble
  • 3. Set Expectations Goals and purpose of your program Who do you want to be? What do you want to do? What kind of television or film program do you want? all online? TV presence? straight news? variety show? Master 1 skill at a time
  • 4. Brand an image Publication name = LHS-TV  partner with print for 1 media source? Logo/shirts/posters/word of mouth Builds TEAM mentality Great way to recruit kids
  • 5. Publish your work SchoolTube.com “The work the kids do extends well beyond the walls in which they produce it.” YouTube.com Online site/blogs Social Media
  • 6. Work on your own & with students Model what you want and how you want it done “Professional Shoots” If you don’t know, learn with your students! Builds community
  • 7. Master one skill at a time It’s all storytelling News features PSA’s Music Videos Sports Videos
  • 8. Be Deadline Driven Students will work up to the deadline – whenever you set it! Set the deadline days before you need to actually meet it Tell students it takes that many classes to package the show Follow through and don’t air or upload late assignments
  • 9. Funding Administrative support Grants Free resources Prove your worth! Tell POSITIVE stories/minimize controversy to begin
  • 10. Tell positive stories about the people Highlight unique students, teachers, counselors, principals, etc… “If you want to work on negative news stories, you’ll have ample opportunity when you work for FOX News.”
  • 11. Contests are NOT the gauge for success Contests get exposure for students work, and it sounds good to administrators, but... Contests can be very political Can dictate your curriculum, but... Can provide staff pride
  • 12. How do we gauge success? By the number of organizations we can help By telling powerful stories By having thousands of hits on SchoolTube for our student videos By the number of the students who major in broadcast or film in college, and the schools they get accepted.
  • 13. How do we gauge success? By saying- “are we proud of our work?” INTRINSIC MOTIVATION  Example – student tells me they are finished versus, “I think I’m done Mr. Goble, can you look at it?”  The “I think I’m done” saying means they have only just begun!
  • 14. Equipment How to decide what and how much gear to buy?  You don’t need great equipment to tell a great story  B&H photo  Used equipment  Green Screen  Donations from parents or local news stations Canon Vixia $299 Lavalier Mic $199 Tripod $49.94 & Headphones! 14
  • 15. Resources * Where to find resources for Broadcast Journalism skills?  writing jeadigitalmedia.org  videography JEADM guide  editing SchoolTube.com  workflow  permissions scholasticbroadcasting.com Video Coach $35.95 15
  • 16. Resources * Where to find resources for Broadcast Journalism skills?  writing jeadigitalmedia.org  videography JEADM guide  editing SchoolTube.com  workflow  permissions scholasticbroadcasting.com Video Coach $35.95 15
  • 17. Know Your Rights  SPLC.org  The Center provides free legal advice and information as well as low-cost educational materials for student journalists on a wide variety of legal topics, including Copyright. 16
  • 18. Q &A Contact Information: Contact Information: Don Goble Matt Rasgorshek Ladue Horton Watkins High School Westside High School St. Louis, MO Omaha, NE email: dgoble@ladueschools.net email: mrasgorshek@gmail.com phone: 314-983-5765 phone: 402.343.2714 http://www.schooltube.com/channel/dgoble http://www.westsidewired.org http://www.schooltube.com/channel/LadueSchoolDistrict http://about.me/dongoble http://www.hectv.org/programs/series/i-am-ladue

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