Broadcast Journalism     Matt Rasgorshek                         Westside High School                                     ...
Goals for this SessionBuild some common languageTeach you new methods or validatewhat you are already doingPresentation wi...
Set ExpectationsGoals and purpose of your programWho do you want to be?What do you want to do?What kind of television ...
Brand an imagePublication name = LHS-TV  partner with print for 1 media   source?Logo/shirts/posters/word of mouthBuil...
Publish your workSchoolTube.com “The work the kids do extends well beyond the walls in which they produce it.”YouTube.co...
Work on your own & with students  Model what you want and how you   want it done  “Professional Shoots”  If you don’t k...
Master one skill at a timeIt’s all storytelling    News features    PSA’s    Music Videos    Sports Videos
Be Deadline DrivenStudents will work up to the deadline – whenever you set it!Set the deadline days before you need to a...
FundingAdministrative supportGrantsFree resourcesProve your worth!Tell POSITIVE stories/minimize controversy to begin
Tell positive stories about the peopleHighlight unique students, teachers,  counselors, principals, etc…“If you want to ...
Contests are NOT the gauge for successContests get exposure for students  work, and it sounds good to  administrators, bu...
How do we gauge success?By the number of organizations we can helpBy telling powerful storiesBy having thousands of hit...
How do we gauge success?By saying- “are we proud of our work?”INTRINSIC MOTIVATION  Example – student tells me they are...
EquipmentHow to decide what and how much gear to buy?  You don’t need great equipment to tell a great story  B&H photo ...
Resources* Where to find resources for Broadcast Journalism skills?   writing                     jeadigitalmedia.org   v...
Resources* Where to find resources for Broadcast Journalism skills?   writing                     jeadigitalmedia.org   v...
Know Your Rights SPLC.org The Center provides free legal advice  and information as well as low-cost  educational materi...
Q &AContact Information:                                    Contact Information:Don Goble                                 ...
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Broadcast Journalism: Starting from Scratch

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Fall 2012 JEA/NSPA National Journalism Convention presentation. If you are looking to start a scholastic broadcast program from scratch, or reinvent a program you have taken over, this session provided insight, tips and tricks to help schools incorporate video and broadcast journalism into their curriculum.

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  • Broadcast Journalism: Starting from Scratch

    1. 1. Broadcast Journalism Matt Rasgorshek Westside High School Don Goble Ladue Horton Watkins Omaha, Nebraska High School Starting from Scratch WTV mrasgorshek@gmail.com St. Louis, MO LHS-TV & Films @Matt_Raz dgoble@ladueschools.net 2840 @dgoble2001
    2. 2. Goals for this SessionBuild some common languageTeach you new methods or validatewhat you are already doingPresentation will be uploaded tomy SlideShare account for reviewhttp://www.slideshare.net/dgoble
    3. 3. Set ExpectationsGoals and purpose of your programWho do you want to be?What do you want to do?What kind of television or film program do you want? all online? TV presence? straight news? variety show?Master 1 skill at a time
    4. 4. Brand an imagePublication name = LHS-TV  partner with print for 1 media source?Logo/shirts/posters/word of mouthBuilds TEAM mentalityGreat way to recruit kids
    5. 5. Publish your workSchoolTube.com “The work the kids do extends well beyond the walls in which they produce it.”YouTube.comOnline site/blogsSocial Media
    6. 6. Work on your own & with students Model what you want and how you want it done “Professional Shoots” If you don’t know, learn with your students! Builds community
    7. 7. Master one skill at a timeIt’s all storytelling News features PSA’s Music Videos Sports Videos
    8. 8. Be Deadline DrivenStudents will work up to the deadline – whenever you set it!Set the deadline days before you need to actually meet itTell students it takes that many classes to package the showFollow through and don’t air or upload late assignments
    9. 9. FundingAdministrative supportGrantsFree resourcesProve your worth!Tell POSITIVE stories/minimize controversy to begin
    10. 10. Tell positive stories about the peopleHighlight unique students, teachers, counselors, principals, etc…“If you want to work on negative news stories, you’ll have ample opportunity when you work for FOX News.”
    11. 11. Contests are NOT the gauge for successContests get exposure for students work, and it sounds good to administrators, but...Contests can be very politicalCan dictate your curriculum, but...Can provide staff pride
    12. 12. How do we gauge success?By the number of organizations we can helpBy telling powerful storiesBy having thousands of hits on SchoolTube for our student videosBy the number of the students who major in broadcast or film in college, and the schools they get accepted.
    13. 13. How do we gauge success?By saying- “are we proud of our work?”INTRINSIC MOTIVATION  Example – student tells me they are finished versus, “I think I’m done Mr. Goble, can you look at it?”  The “I think I’m done” saying means they have only just begun!
    14. 14. EquipmentHow to decide what and how much gear to buy?  You don’t need great equipment to tell a great story  B&H photo  Used equipment  Green Screen  Donations from parents or local news stations Canon Vixia $299 Lavalier Mic $199 Tripod $49.94 & Headphones! 14
    15. 15. Resources* Where to find resources for Broadcast Journalism skills?  writing jeadigitalmedia.org  videography JEADM guide  editing SchoolTube.com  workflow  permissions scholasticbroadcasting.com Video Coach $35.95 15
    16. 16. Resources* Where to find resources for Broadcast Journalism skills?  writing jeadigitalmedia.org  videography JEADM guide  editing SchoolTube.com  workflow  permissions scholasticbroadcasting.com Video Coach $35.95 15
    17. 17. Know Your Rights SPLC.org The Center provides free legal advice and information as well as low-cost educational materials for student journalists on a wide variety of legal topics, including Copyright. 16
    18. 18. Q &AContact Information: Contact Information:Don Goble Matt RasgorshekLadue Horton Watkins High School Westside High SchoolSt. Louis, MO Omaha, NEemail: dgoble@ladueschools.net email: mrasgorshek@gmail.comphone: 314-983-5765 phone: 402.343.2714http://www.schooltube.com/channel/dgoble http://www.westsidewired.orghttp://www.schooltube.com/channel/LadueSchoolDistricthttp://about.me/dongoblehttp://www.hectv.org/programs/series/i-am-ladue

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