Social Media <br />Best Practices and Your Guide to Getting Started – Tips and Tricks from the Tarheel State<br />Dr. Ron ...
About Us<br />About Ron:<br />Prior career as DavidsonCollege swim coach<br />Davidson College<br />Has 3 dogs<br />
About Us<br />About Nathan<br />Elon University ‘09<br />Integrated StrategicMarketing/CorporateCommunications<br />LOVES ...
Goals<br />Understand why social media is a win with your organization<br />Overview of the services used in NC<br />Tips ...
Video: Is Social Media a Fad?<br />
NO<br />
BENEFITS<br />FREE & more efficient<br />Dynamic communication<br />Stronger brand/increased awareness<br />Fun<br />Perfe...
NCAAHPERD Social Media:<br /><ul><li>news and info
events
advocacy
member interviews
photos
friends/stay-in-touch
Instant point-of-contact
worldwide collaboration
scholarly research
advocacy
vendor recruiting
news and info
feature stories/member submissions
polls/interactivity (maps)
group discussion</li></li></ul><li>Social Media Surprises<br />Don’t have to be an expert<br />Few skills required<br />10...
FACEBOOK<br />Are YOU a fan?!facebook.com/ncaahperd<br />
FACEBOOK<br />Start here first<br />Few skills requiredMAIN FEATURES<br />Status updates <br />Group wall<br />Events<br /...
Not Just for Younger Folks<br />41% of NCAAHPERD’s<br />fans are 35 or older<br />
Facebook Page<br />
Customer Service<br />
Friends/Events/Promotion<br />
Fans can see one another<br />
Events “App”<br />
Creative Opportunity<br />Featured Teacher<br /><ul><li>Photos on Facebook
Story on blog
Status update
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Social Media for AHPERD Organizations

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Is your AHPERD organization interested in social media but not sure where to start? If so, this presentation is for you!

Learn tips and tricks about Facebook, Twitter, and more, from NCAAHPERD's Communications and Membership Coordinator Nathan Acosta.

You'll learn how NCAAHPERD engages its 2,500+ members online, while creating a greater brand awareness and encouraging greater membership at the same time.

ABOUT US

Established in 1921, the North Carolina Alliance for Athletics, Health, Physical Education, Recreation, and Dance (NCAAHPERD) is a professional organization and advocacy group for North Carolina's more than 3,000 educators in motion.


IsPOD: FIGHTING CHILDHOOD OBESITY

In 2007, NCAAHPERD launched In-School Prevention of Obesity and Disease (IsPOD) , a multi-faceted system designed to combat the surge in childhood obesity while raising awareness about the importance of quality physical education. IsPOD is supported via a $3.6 million grant from the Kate B. Reynolds Charitable Trust and grants from the NC Health and Wellness Trust Fund and the Blue Cross Blue Shield Foundation of North Carolina.


FOR MORE INFORMATION

Visit http://www.ncaahperd.org and http://www.ispod.info. Contact us via email at info@ncaahperd.org or call 888-840-6500.

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  • Watch some or all of the 4 minute video on YouTube that shows the massive influence of social media.
  • (Social media is NOT a fad)
  • FREEvs. direct marketing, “old-fashioned” communications
  • Start here firstYour members are already on Facebook and know how to use it.Some of the most effective without the technical If you have a Facebook profile, you are probably already a fan of something yourselfNo high skill required.
  • Social Media for AHPERD Organizations

    1. 1. Social Media <br />Best Practices and Your Guide to Getting Started – Tips and Tricks from the Tarheel State<br />Dr. Ron Morrow, Executive Director<br />Nathan Acosta, Communications and Membership Coordinator Date<br />
    2. 2. About Us<br />About Ron:<br />Prior career as DavidsonCollege swim coach<br />Davidson College<br />Has 3 dogs<br />
    3. 3. About Us<br />About Nathan<br />Elon University ‘09<br />Integrated StrategicMarketing/CorporateCommunications<br />LOVES to travel<br />
    4. 4. Goals<br />Understand why social media is a win with your organization<br />Overview of the services used in NC<br />Tips and Tricks<br />
    5. 5. Video: Is Social Media a Fad?<br />
    6. 6. NO<br />
    7. 7. BENEFITS<br />FREE & more efficient<br />Dynamic communication<br />Stronger brand/increased awareness<br />Fun<br />Perfectly integrated into your existing communication channels<br />
    8. 8. NCAAHPERD Social Media:<br /><ul><li>news and info
    9. 9. events
    10. 10. advocacy
    11. 11. member interviews
    12. 12. photos
    13. 13. friends/stay-in-touch
    14. 14. Instant point-of-contact
    15. 15. worldwide collaboration
    16. 16. scholarly research
    17. 17. advocacy
    18. 18. vendor recruiting
    19. 19. news and info
    20. 20. feature stories/member submissions
    21. 21. polls/interactivity (maps)
    22. 22. group discussion</li></li></ul><li>Social Media Surprises<br />Don’t have to be an expert<br />Few skills required<br />100% free<br />Biggest investment is your time<br />Very insightful<br />Changes often and there are always new uses!<br />
    23. 23. FACEBOOK<br />Are YOU a fan?!facebook.com/ncaahperd<br />
    24. 24. FACEBOOK<br />Start here first<br />Few skills requiredMAIN FEATURES<br />Status updates <br />Group wall<br />Events<br />Photo album<br />Wide variety of other applications/highly customizeable<br />
    25. 25. Not Just for Younger Folks<br />41% of NCAAHPERD’s<br />fans are 35 or older<br />
    26. 26. Facebook Page<br />
    27. 27. Customer Service<br />
    28. 28. Friends/Events/Promotion<br />
    29. 29. Fans can see one another<br />
    30. 30. Events “App”<br />
    31. 31.
    32. 32.
    33. 33. Creative Opportunity<br />Featured Teacher<br /><ul><li>Photos on Facebook
    34. 34. Story on blog
    35. 35. Status update
    36. 36. Leads To:
    37. 37. Connected Community
    38. 38. Year-round recognition
    39. 39. Engaged members
    40. 40. External press?</li></li></ul><li>TWITTER<br />Follow us @NCAAHPERD<br />twitter.com/ncaahperd<br />
    41. 41. Twitter<br />140 character messages<br />“birds chirping”<br />LIFE (links, info, fun, events)<br />Permission based<br />Relationship building & brand monitoring<br />Mobile updates<br />Many apps/extensions<br />
    42. 42. Example of a Tweet<br />
    43. 43. Layout<br />
    44. 44. Examples<br />Retweeting =<br />Free press!<br />Ex: 144<br />Joe: 4<br />nPlay 256<br />NASPE 393<br />AAHPERD +126<br /> 923<br />
    45. 45. The Twitter Community<br />ASK<br />Search for specific topic & get live results<br />LISTEN<br />to physical educators from all over the world<br />SHARE<br />“Retweet” your favorite tweets to your own subscribers<br />ncaahperd.org/socialmedia.html<br />
    46. 46. YOUTUBE<br />Broadcasting Educators in Motion<br />youtube.com/ncaahperd<br />
    47. 47. YouTube Channel<br />
    48. 48.
    49. 49. YouTube<br />Very involving<br />You don’t have to be a videographer to make quality content your members will enjoy watching<br />
    50. 50. Blog<br />Subscribe today!<br />ncaahperdblog.wordpress.com<br />
    51. 51. Day-to-day Communication<br />
    52. 52. Interactive Features<br />
    53. 53. Easy Navigation<br />View posts by categories:<br /><ul><li>Administrative
    54. 54. Advocacy/Legislation
    55. 55. At School
    56. 56. Awareness
    57. 57. Conventions
    58. 58. Get Involved
    59. 59. High School
    60. 60. K-8
    61. 61. IsPOD
    62. 62. Leadership/Staff
    63. 63. On themove
    64. 64. PEA/Associations
    65. 65. Professional Development</li></ul>Experience for yourself at:http://ncaahperdblog.wordpress.com/<br />
    66. 66. Questions?<br /><ul><li>Demo time –</li></ul>nathan@ncaahperd.org<br />

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