Gustavo Machado Kimberly Vickrey GR 500 4 Graduate Seminar i Miami University of Art & Design MFA in Graphic Design

FACTS Thirty percent of world population ( 2 billion people) go hungry daily 1.5 billion of humans live on less than $2 per day 35,000 children die each day of malnourishment and preventable diseases More than 50 million people are infected with HIV/AIDS

FACTS

Thirty percent of world population ( 2 billion people) go hungry daily

1.5 billion of humans live on less than $2 per day

35,000 children die each day of malnourishment and preventable diseases

More than 50 million people are infected with HIV/AIDS

FACTS U.S spends $500 billion on arms annually Energy consumption is 38 times more per capita compared to India Every minute, one person is murdered, one dies in armed conflict and another commits suicide

FACTS

U.S spends $500 billion on arms annually

Energy consumption is 38 times more per capita compared to India

Every minute, one person is murdered, one dies in armed conflict and another commits suicide

FACTS Globalization isn’t helping. In fact it is promoting unequal distribution of wealth, health and knowledge, resulting in widening gaps between the haves and have-nots

FACTS

Globalization isn’t helping. In fact it is promoting unequal distribution of wealth, health and knowledge, resulting in widening gaps between the haves and have-nots

QUOTES “ Massive Change is not about the world of design; it’s about the design of the world .” “ For most of us, design is invisible . Until it fails .” In fact, the secret ambition of design is to become invisible , to be taken up into the culture, absorbed into the background. The highest order of success in design is to achieve ubiquity , to become banal .” (Bruce Mau)

QUOTES

“ Massive Change is not about the world of design; it’s about the design of the world .”

“ For most of us, design is invisible . Until it fails .”

In fact, the secret ambition of design is to become invisible , to be taken up into the culture, absorbed into the background. The highest order of success in design is to achieve ubiquity , to become banal .” (Bruce Mau)

QUOTES “ Question everything. Ask why . Question answers. Assume nothing . Especially as you consider design’s role in shaping the world.” (Robert L. Peters) “ Just look at the Web designers , they can single-handedly reach the world...” (Tibor Kalman)

QUOTES

“ Question everything. Ask why . Question answers. Assume nothing . Especially as you consider design’s role in shaping the world.” (Robert L. Peters)

“ Just look at the Web designers , they can single-handedly reach the world...” (Tibor Kalman)

QUOTES “ Every juncture of information creation, storage, retrieval, distribution and use entails design. If we think about this, it is clear that there should be no profession in higher demand than that of the designer: the potential applications of design skills, and the need for those skills to distinguish and empower any given information commodity, are overwhelming .” (Clement Mok)

QUOTES

“ Every juncture of information creation, storage, retrieval, distribution and use entails design. If we think about this, it is clear that there should be no profession in higher demand than that of the designer: the potential applications of design skills, and the need for those skills to distinguish and empower any given information commodity, are overwhelming .” (Clement Mok)

QUOTES “ Each of us needs to begin practicing with real projects. Find a problem in your community that you care about, pick a cause: education, health, environment, politics, religion, art. Then use your skills to help that cause reach a small or a large goal: design posters, design events, give lectures. Many designers are unaware of the power of the skills they sell: true understanding comes from personal experience. Like any successful project, both sides will win.” (Clement Mok)

QUOTES

“ Each of us needs to begin practicing with real projects. Find a problem in your community that you care about, pick a cause: education, health, environment, politics, religion, art. Then use your skills to help that cause reach a small or a large goal: design posters, design events, give lectures. Many designers are unaware of the power of the skills they sell: true understanding comes from personal experience. Like any successful project, both sides will win.” (Clement Mok)

QUOTES “ Designers help to wield power to change , modify, eliminate, or evolve totally new patterns. Have we educated our clients, our sales force, the public? Have designers attempted to stand for integrity and a better way? Have we try to push forward, not only in the marketplace, but by considering the needs of people?” (Victor Papanek) “ To understand the substance of style we must accept the subjectivity and variety of aesthetic value .” (Virginia Postrel)

QUOTES

“ Designers help to wield power to change , modify, eliminate, or evolve totally new patterns. Have we educated our clients, our sales force, the public? Have designers attempted to stand for integrity and a better way? Have we try to push forward, not only in the marketplace, but by considering the needs of people?” (Victor Papanek)

“ To understand the substance of style we must accept the subjectivity and variety of aesthetic value .” (Virginia Postrel)

QUOTES “ One of the first things we have to do to correct these perceptions is to connect our work, our skills and our abilities to the challenges that are truly valuable, from an economic, social, cultural perspective. In other words, not just focus on the æsthetic value with which we want to imbue all our work, but look at the larger task at hand, and then figure out what we can bring to it. ” (Clement Mok)

QUOTES

“ One of the first things we have to do to correct these perceptions is to connect our work, our skills and our abilities to the challenges that are truly valuable, from an economic, social, cultural perspective. In other words, not just focus on the æsthetic value with which we want to imbue all our work, but look at the larger task at hand, and then figure out what we can bring to it. ” (Clement Mok)

POSSIBILITIES Become a world citizen Assume responsibility for elevating those less fortunate Help to raise awareness of critical issues Act collectively Give a fraction of our time and talent to combat injustice, ignorance, exploitation, hunger and war

POSSIBILITIES

Become a world citizen

Assume responsibility for elevating those less fortunate

Help to raise awareness of critical issues

Act collectively

Give a fraction of our time and talent to combat injustice, ignorance, exploitation, hunger and war

ORGANIZATIONS Design Altruism Project http://design-altruism-project.org Designers without Borders http://www. designerswithoutborders .org Design for Development http://www. designfordevelopment .org Design for Social Impact http://www.dfsi.org

ORGANIZATIONS

Design Altruism Project http://design-altruism-project.org

Designers without Borders http://www. designerswithoutborders .org

Design for Development http://www. designfordevelopment .org

Design for Social Impact http://www.dfsi.org

ORGANIZATIONS Design for the World http://www. designfortheworld .org Eco Design Foundation http://www. edf . edu .au New Economics Foundation http://www.neweconomics.org The Graphic Imperative (Posters for Peace, Social Justice, and the Environment http://www.thegraphicimperative.org

ORGANIZATIONS

Design for the World http://www. designfortheworld .org

Eco Design Foundation http://www. edf . edu .au

New Economics Foundation http://www.neweconomics.org

The Graphic Imperative (Posters for Peace, Social Justice, and the Environment http://www.thegraphicimperative.org

WORKS CITED Hall, Peter. Tibor Kalman: Perverse Optimist. New York: Princeton Archictectural Press, 1998. Mau, Bruce. Massive Change. London: Phaidon Press, 2004. Mok, Clement. Time for Change. Clement Mok. May 2003. Clement Mok. 16 June 2006 < http://www.clementmok.com/musings/detail.asp?ItemID=12 >

WORKS CITED

Hall, Peter. Tibor Kalman: Perverse Optimist. New York: Princeton Archictectural Press, 1998.

Mau, Bruce. Massive Change. London: Phaidon Press, 2004.

Mok, Clement. Time for Change. Clement Mok. May 2003. Clement Mok. 16 June 2006 < http://www.clementmok.com/musings/detail.asp?ItemID=12 >

WORKS CITED P apanek , Victor . Design for the Real World. Chicago: Academy Chicago Publishers, 1984. Peters, Robert. “Question Everything.” HOW magazine Aug. 2003: 136 Postrel, Virginia. The Substance of Style. New York: Harper Collins Publishers, 2003.

WORKS CITED

P apanek , Victor . Design for the Real World. Chicago: Academy Chicago Publishers, 1984.

Peters, Robert. “Question Everything.” HOW magazine Aug. 2003: 136

Postrel, Virginia. The Substance of Style. New York: Harper Collins Publishers, 2003.