A short introduction to using Twitter to build relationships.

1. BUILDING RELATIONSHIPS
Via Twitter
© 2012 Maverick Learning Designs

2. Your Objectives
• Your objectives are to…
• Build relationships that will generate…
• Sales leads
• Job leads
• Other opportunities to get good stuff
• Opportunities to give
© 2012 Maverick Learning Designs

3. Your Objectives
• Your objectives are to…
• Build relationships that will generate…
• Sales leads
• Job leads
• Other opportunities to get good stuff
• Opportunities to give
• Increase your Google “ranking” so that your stuff will appear when
others “google” you.
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4. A Grain of Salt
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5. A Grain of Salt
• Take all advice about social media with a generous
handful of salt.
• Few opinions of self-proclaimed experts are grounded in solid
research.
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6. Tweet
• Tweet up to 140 characters, including links.
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7. Tweet
• Use Tweet Speak to conserve characters.
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8. Tweet
• Use hashtags, e.g. #chocolate, so your Tweets will appear
when other users search using those tags.
• Viewers of your Tweets may decide to follow you.
• If they also ReTweet your Tweet, their followers may follow
you, too!
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9. Tweet
• Use hashtags, e.g. #chocolate, so your Tweets will appear
when other users search using those tags.
• Viewers of your Tweets may decide to follow you.
• If they also ReTweet your Tweet, their followers may follow
you, too!
• Include hashtags in the body of your Tweet, or at the end.
• There is no limit as to the number of tags. Characters in your tags
do, however, count against your allowance of 140 characters.
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10. Shorten Your Links
• When your Tweet will include a link, the characters in the
.url will take up many of your 140 allowed characters.
• You can get and substitute a shortened version of a link
by using services like bit.ly.
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11. Shorten Your Links: Example
• Here’s an example of a Tweet including a shortened link
obtained using bit.ly.
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12. What to Tweet
• Here are some things to Tweet.
• Questions
• Requests (e.g. for sales or job leads)
• Opinions
• Links to interesting pages
• Your blog posts
• Your Digg submissions
• Your SlideShare projects
• Your YouTube movies
• New Pinterest Boards and Pins
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13. @Mentions
• Including another Tweeter’s user name preceded by @ in
your Tweet (@jpsousa) is considered a “mention,”
provided that it does not appear at the start of your Tweet.
© 2012 Maverick Learning Designs

14. @Mentions
• Including another Tweeter’s user name preceded by @ in
your Tweet (@jpsousa) is considered a “mention,”
provided that it does not appear at the start of your Tweet.
• Mentions appear on the timeline of the mentioned user,
whether or not they are following you.
© 2012 Maverick Learning Designs

15. @Mentions
• Including another Tweeter’s user name preceded by @ in
your Tweet (@jpsousa) is considered a “mention,”
provided that it does not appear at the start of your Tweet.
• Mentions appear on the timeline of the mentioned user,
whether or not they are following you.
• Past mentions of you are viewable via the @Connect
button at the top of the Twitter window.
© 2012 Maverick Learning Designs

16. @Replies
• When you reply to a Tweet, the user name of the user to
whom you are replying is automatically inserted at the
start of your Tweet, e.g. @qtarantino.
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17. @Replies
• When you reply to a Tweet, the user name of the user to
whom you are replying is automatically inserted at the
start of your Tweet, e.g. @qtarantino.
• Your reply will appear on the timeline of the user to whom
you are replying.
© 2012 Maverick Learning Designs

18. @Replies
• When you reply to a Tweet, the user name of the user to
whom you are replying is automatically inserted at the
start of your Tweet, e.g. @qtarantino.
• Your reply will appear on the timeline of the user to whom
you are replying.
• It will not appear on the timelines of your
Followers, except in the case where one of your followers
is also a follower of the user to whom you are replying.
© 2012 Maverick Learning Designs

19. Get Notified
• You control via Settings the e-mail notifications you receive.
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20. Send All Your Tweets to Facebook?
• You have the option to authorize Twitter to send all your
Tweets to your Facebook timeline.
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21. Send All Your Tweets to LinkedIn?
• You have the option to authorize Twitter to turn all your
Tweets into LinkedIn Updates..
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22. Include a Good Headshot in Your Profile
Some substitute their logo for a photo.
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23. Get Introduced
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24. Bring LinkedIn Contacts into Twitter
• Follow these 11 easy steps to bring your LinkedIn
Connections into Twitter as “follow-ees”…
If you don’t already have a Gmail account, create one;
you’ll need it, as you’ll see shortly. It’s free and you’ll
need it sooner or later anyway.
© 2012 Maverick Learning Designs

25. Export IN Contacts to Gmail (1-2)
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26. Export IN Contacts to Gmail (3-4)
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27. Export IN Contacts to Gmail (3-4)
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28. Import .csv Data into G-mail (5-6)
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29. Import .csv Data into G-mail (5-7)
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30. Import Gmail Contacts into Twitter (8-9)
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31. Import Gmail Contacts into Twitter (10)
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32. Import Gmail Contacts into Twitter (11)
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33. What to do with Those Uploaded Names?
After bringing in your LinkedIn contacts,
decide which ones to follow…
…and invite others to become Tweeters, too!
© 2012 Maverick Learning Designs

34. Winning Followers
• People will tend to follow you when you:
• Follow them.
• Tweet Direct to them.
• Reply to their Tweets.
• ReTweet their Tweets.
• Mention them in your Tweets.
© 2012 Maverick Learning Designs

35. Advance by ReTweeting (1)
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36. Advance by ReTweeting (2)
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37. Advance by ReTweeting (3)
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38. Sometimes Followers Just Show Up
Don’t forget to start following them!
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39. Following Companies
• Follow companies where you want to work or with whom
you’d like to do business.
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40. Mind Your Twetiquette
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41. Protect Your “Brand” by…
• Ensuring that nothing—including your Tweets—that
appears when you are “googled” shows you in an
unfavorable light.
• “Listen” for mentions of your name or that of your
business using Twilert.
• Google Alerts do not pick up mentions inside Tweets.
© 2012 Maverick Learning Designs

42. “Listening Posts”
• Google Alerts won’t pick up mentions of you or your
business in Tweets, so set up alerts using Twilert.
© 2012 Maverick Learning Designs

43. Comments or Questions?
• Dennis Fahey
• Maverick Learning Designs
• @dennisafahey
• dennisafahey@maverickld.com
• Learningmaverick.com (WordPress)
• 720/951-5440
Suggestions for additional content will be warmly welcomed!
© 2012 Maverick Learning Designs