10 Ways to Build Business Using Social Media<br />Welcome!<br />Please join us at www.facebook.com/SocialMyMarketing<br />...
What is social media?<br />    Social media is the use of web-based and mobile technologies to turn communication into int...
Why do we want to be part of it?<br />96% people born in the 80s and 90s use social media <br />Establish yourself as an e...
#1 - The Top 3 Social Media Sites<br />www.SocialMyMarketing.com<br />
More than 600 million active users<br />Growing about 1 million per day<br />More than 50% log on daily<br />Fastest growi...
More than 100 Million Members<br />Largest professional online networking community<br />There is a premium membership - d...
www.SocialMyMarketing.com<br />
More than 200 Million Members<br />Target specific individuals for adding friends <br />Interact and engage – retweet othe...
#2 – Three Platforms on Facebook<br />Personal Profile<br />Business or Professional Page<br />Group<br />www.SocialMyMark...
#2 – Three Platforms on Facebook<br />Personal Profile:  A personal profile is linked to an individual person.  Even if th...
#2 – Three Platforms on Facebook<br />Page:  A business or professional page, formerly referred to as a fan page, can be s...
#2 – Three Platforms on Facebook<br />Group:  Establishing a group for your organization allows a group of members to inte...
#3 – Brand your Facebook Page<br />www.SocialMyMarketing.com<br />
#4 – Social Media Efficiency<br />Notification Settings<br />Group friend lists<br />Cross-link social sites <br />Faceboo...
#5 – Social Media Manager<br />Create social media profiles<br />Help build connections<br />Post updates for you<br />Pro...
Example: time of day posts will be done
Have consistent messaging with other marketing efforts</li></ul>www.SocialMyMarketing.com<br />
Special Webinar OfferWe are here to help!<br />Option #1: DIY Social Marketing Training<br />We teach you how!<br />	If yo...
#6 – Optimize Social Media Sites<br />Routinely clean up  your Facebook “wall”<br />www.SocialMyMarketing.com<br />
#7 – Build Interest<br />Promotions (contests) <br />Check promotion guidelines<br />Like box on website<br />Links on web...
#8 – Make a Plan<br />Ideas of what to share <br />Comment on  others pages<br />Tag others in post - @<br />Be consistent...
#9 – Social Media Policy<br />Section in Employee Handbook<br />Examples<br />Policy for supervisors to not “friend” subor...
#10 – Be Creative!Social Media is Social<br />Offer variety to your updates<br />Promote others – tag them, write on their...
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10 ways to build business with social media webinar

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10 ways to build business with social media webinar

  1. 1. 10 Ways to Build Business Using Social Media<br />Welcome!<br />Please join us at www.facebook.com/SocialMyMarketing<br />and introduce yourself. <br />Start social networking now! <br />www.SocialMyMarketing.com<br />
  2. 2. What is social media?<br /> Social media is the use of web-based and mobile technologies to turn communication into interactive dialogue. (Wikipedia)<br />www.SocialMyMarketing.com<br />
  3. 3. Why do we want to be part of it?<br />96% people born in the 80s and 90s use social media <br />Establish yourself as an expert in your industry<br />Connect with others<br />Give valuable information<br />Be a resource<br /> *It’s here but don’t put all your efforts into social media<br />www.SocialMyMarketing.com<br />
  4. 4. #1 - The Top 3 Social Media Sites<br />www.SocialMyMarketing.com<br />
  5. 5. More than 600 million active users<br />Growing about 1 million per day<br />More than 50% log on daily<br />Fastest growing demographic is females age 55-65<br />Average Facebook members are on 55 minutes/day <br />This is not a passing fad!<br />www.SocialMyMarketing.com<br />
  6. 6. More than 100 Million Members<br />Largest professional online networking community<br />There is a premium membership - do not need it.<br />Average household income $109,000 (linkedin.com)<br />45% members are the decision maker<br />Can export emails to database<br />Recommendations – best source for online reviews<br />Search engine traffic<br />www.SocialMyMarketing.com<br />
  7. 7. www.SocialMyMarketing.com<br />
  8. 8. More than 200 Million Members<br />Target specific individuals for adding friends <br />Interact and engage – retweet others<br />Create lists for specific demographic<br />www.SocialMyMarketing.com<br />
  9. 9. #2 – Three Platforms on Facebook<br />Personal Profile<br />Business or Professional Page<br />Group<br />www.SocialMyMarketing.com<br />
  10. 10. #2 – Three Platforms on Facebook<br />Personal Profile: A personal profile is linked to an individual person. Even if the primary reason you are joining Facebook is to gain visibility for your company, it is important keep an updated personal profile. <br />Build relationships with fellow executives and potential clients. <br />Not the place to sell products or services and company promotion should be limited. <br />www.SocialMyMarketing.com<br />
  11. 11. #2 – Three Platforms on Facebook<br />Page: A business or professional page, formerly referred to as a fan page, can be set up for a business or an organization. <br />The public can openly view the page <br />Link this page to a website, newsletter, or other marketing efforts. <br />Event announcements<br />Post updates, promotions, and announcements to your page to keep your growing database informed. <br />www.SocialMyMarketing.com<br />
  12. 12. #2 – Three Platforms on Facebook<br />Group: Establishing a group for your organization allows a group of members to interact. <br />Send a Facebook message to all your group members<br />Oversee a discussion <br />Public or private<br />www.SocialMyMarketing.com<br />
  13. 13. #3 – Brand your Facebook Page<br />www.SocialMyMarketing.com<br />
  14. 14. #4 – Social Media Efficiency<br />Notification Settings<br />Group friend lists<br />Cross-link social sites <br />Facebook posts -> Twitter -> LinkedIn<br />Tools such as Hootsuite or ping.fm<br />www.SocialMyMarketing.com<br />
  15. 15. #5 – Social Media Manager<br />Create social media profiles<br />Help build connections<br />Post updates for you<br />Promote service, product or campaigns<br /><ul><li>Be sure there is clear definition of what they will do for you.
  16. 16. Example: time of day posts will be done
  17. 17. Have consistent messaging with other marketing efforts</li></ul>www.SocialMyMarketing.com<br />
  18. 18. Special Webinar OfferWe are here to help!<br />Option #1: DIY Social Marketing Training<br />We teach you how!<br /> If you want to learn how to do your social media marketing yourself (do-it-yourself) and need some help understanding what to do, we are sure to have classes for you!<br />Option#2: Launch Your Facebook Presence<br />We do it for you<br />Package includes:<br />Setting up a Facebook Page for your business or productAdding your company and contact informationUpload your logo or photo graphic file to page (provided by client) 20 posts over one month to establish a pattern to get you started<br />www.SocialMyMarketing.com<br />
  19. 19. #6 – Optimize Social Media Sites<br />Routinely clean up your Facebook “wall”<br />www.SocialMyMarketing.com<br />
  20. 20. #7 – Build Interest<br />Promotions (contests) <br />Check promotion guidelines<br />Like box on website<br />Links on website<br />Cross promote on social media sites<br />Add to promotional materials<br />www.SocialMyMarketing.com<br />
  21. 21. #8 – Make a Plan<br />Ideas of what to share <br />Comment on others pages<br />Tag others in post - @<br />Be consistent. <br />Figure out what works well for you. <br />Weekly? Daily? 3 times a week?<br />Build connections<br />Promote events<br />www.SocialMyMarketing.com<br />
  22. 22. #9 – Social Media Policy<br />Section in Employee Handbook<br />Examples<br />Policy for supervisors to not “friend” subordinates <br />Policy regarding guidelines for postings on company social sites<br />You cannot regulate what <br />employee’s post on their <br />personal page<br />www.SocialMyMarketing.com<br />
  23. 23. #10 – Be Creative!Social Media is Social<br />Offer variety to your updates<br />Promote others – tag them, write on their “wall”<br />Personal touch – “Great seeing you at Greeters. Look forward to getting to know more about your business soon!”<br />www.SocialMyMarketing.com<br />
  24. 24. Special Webinar OfferWe are here to help!<br />Go to http://socialmymarketing.com/10waysoffer/ <br />Option #1: DIY Social Marketing Training<br />We teach you how!<br />If you want to learn how to do your social media marketing yourself (do-it-yourself) and need some help understanding what to do, we are sure to have classes for you!<br />Regular Price $250 Special Webinar Price $187*<br />Option#2: Launch Your Facebook Presence<br />We do it for you<br />Package includes:<br />Setting up a Facebook Page for your business or productAdding your company and contact informationUpload your logo or photo graphic file to page (provided by client) 20 posts over one month to establish a pattern to get you started<br />Regular Price $300 Special Webinar Price $150*<br />www.SocialMyMarketing.com<br />
  25. 25. We are here to help!<br />Website: www.SocialMyMarketing.com<br />Facebook: www.facebook.com/SocialMyMarketing<br />Twitter: twitter.com/SocialMyMarket<br />LinkedIn: www.linkedin.com/in/denisebeins<br />Email: Denise@SocialMyMarketing.com<br />www.SocialMyMarketing.com<br />
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