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10 ways to build business with social media webinar

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  • 1. 10 Ways to Build Business Using Social Media
    Welcome!
    Please join us at www.facebook.com/SocialMyMarketing
    and introduce yourself.
    Start social networking now!
    www.SocialMyMarketing.com
  • 2. What is social media?
    Social media is the use of web-based and mobile technologies to turn communication into interactive dialogue. (Wikipedia)
    www.SocialMyMarketing.com
  • 3. Why do we want to be part of it?
    96% people born in the 80s and 90s use social media
    Establish yourself as an expert in your industry
    Connect with others
    Give valuable information
    Be a resource
    *It’s here but don’t put all your efforts into social media
    www.SocialMyMarketing.com
  • 4. #1 - The Top 3 Social Media Sites
    www.SocialMyMarketing.com
  • 5. More than 600 million active users
    Growing about 1 million per day
    More than 50% log on daily
    Fastest growing demographic is females age 55-65
    Average Facebook members are on 55 minutes/day
    This is not a passing fad!
    www.SocialMyMarketing.com
  • 6. More than 100 Million Members
    Largest professional online networking community
    There is a premium membership - do not need it.
    Average household income $109,000 (linkedin.com)
    45% members are the decision maker
    Can export emails to database
    Recommendations – best source for online reviews
    Search engine traffic
    www.SocialMyMarketing.com
  • 7. www.SocialMyMarketing.com
  • 8. More than 200 Million Members
    Target specific individuals for adding friends
    Interact and engage – retweet others
    Create lists for specific demographic
    www.SocialMyMarketing.com
  • 9. #2 – Three Platforms on Facebook
    Personal Profile
    Business or Professional Page
    Group
    www.SocialMyMarketing.com
  • 10. #2 – Three Platforms on Facebook
    Personal Profile: A personal profile is linked to an individual person. Even if the primary reason you are joining Facebook is to gain visibility for your company, it is important keep an updated personal profile.
    Build relationships with fellow executives and potential clients.
    Not the place to sell products or services and company promotion should be limited.
    www.SocialMyMarketing.com
  • 11. #2 – Three Platforms on Facebook
    Page: A business or professional page, formerly referred to as a fan page, can be set up for a business or an organization.
    The public can openly view the page
    Link this page to a website, newsletter, or other marketing efforts.
    Event announcements
    Post updates, promotions, and announcements to your page to keep your growing database informed.
    www.SocialMyMarketing.com
  • 12. #2 – Three Platforms on Facebook
    Group: Establishing a group for your organization allows a group of members to interact.
    Send a Facebook message to all your group members
    Oversee a discussion
    Public or private
    www.SocialMyMarketing.com
  • 13. #3 – Brand your Facebook Page
    www.SocialMyMarketing.com
  • 14. #4 – Social Media Efficiency
    Notification Settings
    Group friend lists
    Cross-link social sites
    Facebook posts -> Twitter -> LinkedIn
    Tools such as Hootsuite or ping.fm
    www.SocialMyMarketing.com
  • 15. #5 – Social Media Manager
    Create social media profiles
    Help build connections
    Post updates for you
    Promote service, product or campaigns
    • Be sure there is clear definition of what they will do for you.
    • 16. Example: time of day posts will be done
    • 17. Have consistent messaging with other marketing efforts
    www.SocialMyMarketing.com
  • 18. Special Webinar OfferWe are here to help!
    Option #1: DIY Social Marketing Training
    We teach you how!
    If you want to learn how to do your social media marketing yourself (do-it-yourself) and need some help understanding what to do, we are sure to have classes for you!
    Option#2: Launch Your Facebook Presence
    We do it for you
    Package includes:
    Setting up a Facebook Page for your business or productAdding your company and contact informationUpload your logo or photo graphic file to page (provided by client) 20 posts over one month to establish a pattern to get you started
    www.SocialMyMarketing.com
  • 19. #6 – Optimize Social Media Sites
    Routinely clean up your Facebook “wall”
    www.SocialMyMarketing.com
  • 20. #7 – Build Interest
    Promotions (contests)
    Check promotion guidelines
    Like box on website
    Links on website
    Cross promote on social media sites
    Add to promotional materials
    www.SocialMyMarketing.com
  • 21. #8 – Make a Plan
    Ideas of what to share
    Comment on others pages
    Tag others in post - @
    Be consistent.
    Figure out what works well for you.
    Weekly? Daily? 3 times a week?
    Build connections
    Promote events
    www.SocialMyMarketing.com
  • 22. #9 – Social Media Policy
    Section in Employee Handbook
    Examples
    Policy for supervisors to not “friend” subordinates
    Policy regarding guidelines for postings on company social sites
    You cannot regulate what
    employee’s post on their
    personal page
    www.SocialMyMarketing.com
  • 23. #10 – Be Creative!Social Media is Social
    Offer variety to your updates
    Promote others – tag them, write on their “wall”
    Personal touch – “Great seeing you at Greeters. Look forward to getting to know more about your business soon!”
    www.SocialMyMarketing.com
  • 24. Special Webinar OfferWe are here to help!
    Go to http://socialmymarketing.com/10waysoffer/
    Option #1: DIY Social Marketing Training
    We teach you how!
    If you want to learn how to do your social media marketing yourself (do-it-yourself) and need some help understanding what to do, we are sure to have classes for you!
    Regular Price $250 Special Webinar Price $187*
    Option#2: Launch Your Facebook Presence
    We do it for you
    Package includes:
    Setting up a Facebook Page for your business or productAdding your company and contact informationUpload your logo or photo graphic file to page (provided by client) 20 posts over one month to establish a pattern to get you started
    Regular Price $300 Special Webinar Price $150*
    www.SocialMyMarketing.com
  • 25. We are here to help!
    Website: www.SocialMyMarketing.com
    Facebook: www.facebook.com/SocialMyMarketing
    Twitter: twitter.com/SocialMyMarket
    LinkedIn: www.linkedin.com/in/denisebeins
    Email: Denise@SocialMyMarketing.com
    www.SocialMyMarketing.com