Presentation on MIcrosoft's Software + Services vision inclding the "glimpse ahead" on productivity and the role of cloud computing in the future.

1. Heads in the Cloud, Feet on the Ground Peter de Haas Online Strategy Manager peter.dehaas@microsoft.com

2. Historic Computing Transformations 1980s 1990s Today 1970s 2009+ Monolithic Client-Server Web SOA Cloud Computing and Services

3. New aspects in Cloud Computing Source: Above the Clouds: A Berkeley View of Cloud Computing

4. Economies of scale Economies of skill

6. Choice Matters “…larger companies…can be expected to pursue a hybrid approach for many years, supplying some hardware and software requirements themselves and purchasing others over the grid. One of the key challenges for corporate IT departments, in fact, lies in making the right decisions about what to hold on to and what to let go.” - Nick Carr, ‘The Big Switch”

8. Complete control

9. Complete responsibility

10. Static capabilities

11. Upfront capital costs for the infrastructure

12. Renting machines, connectivity, software

13. Less control

14. Fewer responsibilities

15. Lower capital costs

16. More flexible

17. Pay for fixed capacity, even if idle

18. Shared, multi-tenant infrastructure

19. Virtualized & dynamic

20. Scalable & available

21. Abstracted from the infrastructure

22. Higher-level services

25. Choice and Flexibility SERVER CLOUD COMMUNICATIONS COLLABORATION BUSINESS APPS STORAGE Active Directory AD/Live ID IDENTITY PLATFORM CLIENT

26. Web Applications

27. San Antonio Data Center

28. Live Services Online Services 3rd Party Apps & Solutions Microsoft Dynamics CRM Services Microsoft SharePoint Services Building Block Services Datacenters Networks

29. Business Productivity Online Services (BPOS) Bedrijfssoftware, aangeboden als een pakket van online services, gehost door Microsoft, als abonnement verkocht met partners

30. Microsoft Online Today Business Productivity Online Suite Reference Customers

36. Heads in the Cloud, Feet on the Ground Application runs on-premise Buy my own hardware, and manage my own data center Application runs at a hoster Pay someone to host my application using hardware that I specify Application runs using cloud services Pay someone to host my application without specifying the hardware (they promise to be “infinitely” scalable) Application is supplied by a vendor Pay for someone’s hosted application. Don’t care about the hardware, as long as it works. Control High Low Economy of Scale Low High

37. © 2009 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

38. Meer informatie Microsoft Software + Services Microsoft Online Services Microsoft Windows Azure Videos How Microsoft Defines Cloud Computing Inside Microsoft’s Datacenter Microsoft’s Global Datacenter Strategy Microsoft Chicago Datacenter (toen nog in aanbouw) Blog Peterdehaas.net