WHAT IS TOURISM? Tourism comprises the activities of persons traveling to and staying in places outside their usual environment for not more than one consecutive year for the purpose of leisure, business and other purposes. What are different categories of Tourism? Leisure Cultural Natural Based Scientific/Educational Business Traveler Service
2 TYPES OF BUSINESS MODELS FOR TRAVEL & TOURISM INDUSTRY
Pursuit of profit in distribution of products which comprise a trip (commission income)
Gaining profit by creating value in total with original ideas/Arrangement added to combination of tour products (value added income)
2 TYPES OF BUSINESS MODELS FOR TRAVEL & TOURISM
WORLD TRAVEL AND TOURISM IN 2007
In 2007, the Travel & Tourism Industry around the
world is expected to:
Generate US$7 billion of economic activity, 13.2 trillion by 2017
10.4% of the total global Gross Domestic Product
231,222,000 jobs representing 8.3% of total employment
WORLD TRAVEL & TOURISM IN INDIA
THE TOURISM MARKET
Sectors volatility- world event
Changing consumer expectations and travel
Public policy influence
Changing distribution systems
TOURISM INDUSTRY-Service Providers
Hotels / Motels / Lodges
Restaurants / Food Services
Nightlife / Entertainment
Branding Promotion Marketing Investment Air connectivity RESPECTIVE ROLES Government sector
TOURISM FACTS & ANALYSIS
Total Domestic Tourists In 2005 – 3471116.
Total Foreign Tourists In 2005 – 36842.
Tourists Mostly Visit Assam, Sikkim & Meghalaya.
Tourisms potentials has not resulted in adequate footfalls.
INTERNATIONAL ECONOMIC GROWTH
Countries with the largest projected Travel & Tourism Demand in 2006: (US$ Million)
United States 1,652,646
United Kingdom 328,298
ADVENTURE TOURISM IN INDIA
India Offers a wide range of adventure sports for tourists.
Trekking and Skiing in the Himalayas
White Water Rafting on the Ganges and Beas
Camel and Jeep safaris in the deserts of
Paragliding in Himachal, Water sports in Goa
Scuba Diving in Lakshadweep and Andaman
The perennial challenge of the Himalayas for
ADVENTURE TOURISM IN INDIA
NEW PRODUCTS FOR ADVENTURE BUNGY JUMPING
Types Of Adventures
U TOURIST EARNINGS
CONTRIBUTION OF TRAVEL & TOURISM TO THE WORLD ECONOMY.
In 2004 Travel and Tourism directly accounted for 1.5 trillion USD in Gross Domestic Product and 74 million jobs.
Indirectly Travel and Tourism accounts for 4.22 trillion USD (10%) of the world’s GDP and 215 million jobs (8%) of the world’s employment.
FUTURISTIC APPROACH 1 2 3 4
STEPS THAT WILL DRIVE BETTER PERFORMANCE …
Governments continuation of liberalization policies to attract FDI.
Making TOURISM a priority sector.
Improve inter-state and inter-country communication.
Major investment in general and tourism infrastructure.
Reduction in government barriers to start and operate business.
FACTORS TO DRIVE FUTURE GROWTH AND PERFORMANCE
IMPEDIMENTS TO TOURISM
Lack of basic Infrastructure such as connectivity, Transport facilities, Good Hotels & Tourist Resorts.
Inadequate community participation & private sector initiative & investments.
GOVERNMENT ROLE IN TOURISM INDUSTRY
Government stated priority for tourism industry
Reduction of expenditure tax on travel agencies
Government classifies hotel to be the
PROCESS OF TOURISM IN INDIA SUPPLIERS Consumer satisfaction
DISTRIBUTION OF VALUE
LESSONS FROM VALUE CHAIN
In long haul destinations, airport determines as much as 60% of total package cost.
Hotels account for as much as 25% of total package costs.
In emerging destination gaps:
Local Value added
TOURISM INDUSTRY’S LINK WITH HOTEL INDUSTRY
HOTELS DRIVING TOURISM GROWTH
Protect & enhance biodiversity
Responsible sourcing of materials
Fair trade & equity
Protect culture heritage
Long term vision &
WHAT IS ECOTOURISM? Responsible travel to natural areas that conserves the environment & improves the well being of local people.
THE TRANSFORMATION OF TOURISM
More reflexive tourists
New frontiers=> new market segments :
ecotourism, adventure tourism…
“ Places” as products: cities, theme
Tourism as Consumerism
Americanization no longer =
modernization and shifting frontier
Epicenters of ‘post-nationalism’
Shopping Malls with planes
THE NEW CULTURE OF AIRPORTS Working at airport cafe Shopping at SCHIPOL Airport, Amsterdam Denver Airport: A locational theme
COLLAPSING GLOBAL TRAVEL SPACES
The end of territorial distance
Consumerism, rather than mobility
Travel spaces become places
Eg: Consuming places
SOTC AROUND THE WORLD
India's Leading Outbound Tour operator.
World Famous Tours is the flagship brand.
Escorted over 3,00,000 travelers across the globe,
for more than 50 years to various destinations.
We ensures -You and your family travels safe,
sure and secure with the finest Indian families.
Wide distribution network of 130 sales
outlets and 3500 travel agents across India
Ask anyone who’s traveled with us and they will confirm that SOTC lives its promise of expect more. ABOUT SOTC …
On Your SOTC World Famous Tours Everything Is Organized: Exciting Sightseeing . Enjoy delicious Indian Meals a choice of vegetarian, non vegetarian & jain menus Travel with the Finest Indian families . Stay at the finest hotels all over the world . Our Professional & experienced Tour Managers to take care you on tour .
SOTC - Voted the Best Outbound Tour Operator in India by the Galileo Express Travel & Tourism Awards Committee. . “ Best Outbound Tour Operator” – 2004, 2005 & 2006 “ Best Inbound Tour Operator” - 2003, 2004, 2005 & 2006
5 days Scenic Swiss Coast Saver Tour Price For departure during Oct.2007 to Apr. 2008 & July 2008 to Sept. 2008 Boarding From Adult in Twin Room Child with Bed Child without Bed Mumbai / Delhi Rs. 29,900 + US $ 349 Rs. 20,900 + US $ 349 Rs. 20,900 + US $ 249 Chennai / Bangalore Rs. 37,400 + US $ 349 Rs. 26,400 + US $ 349 Rs. 26,400 + US $ 249