TRAVEL AND ADVENTURE TOURISM

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WE WILL DISCUSS……. What is Tourism? 2 types of models for business travel and tourism World Travel and Tourism in India Adventure Tourism in India Types of Adventures The tourism market New Products of Tourism industry Service providers

What is Tourism?

2 types of models for business travel

and tourism

World Travel and Tourism in India

Adventure Tourism in India

Types of Adventures

The tourism market

New Products of Tourism industry

Service providers

Cont… Facts and analysis Contribution to the world economy Futuristic Approach

Facts and analysis

Contribution to the world economy

Futuristic Approach

WHAT IS TOURISM? Tourism comprises the activities of persons traveling to and staying in places outside their usual environment for not more than one consecutive year for the purpose of leisure, business and other purposes. What are different categories of Tourism? Leisure Cultural Natural Based Scientific/Educational Business Traveler Service

2 TYPES OF BUSINESS MODELS FOR TRAVEL & TOURISM INDUSTRY Pursuit of profit in distribution of products which comprise a trip (commission income) Gaining profit by creating value in total with original ideas/Arrangement added to combination of tour products (value added income) 2 TYPES OF BUSINESS MODELS FOR TRAVEL & TOURISM

Pursuit of profit in distribution of products which comprise a trip (commission income)

Gaining profit by creating value in total with original ideas/Arrangement added to combination of tour products (value added income)

WORLD TRAVEL AND TOURISM IN 2007 In 2007, the Travel & Tourism Industry around the world is expected to: Generate US$7 billion of economic activity, 13.2 trillion by 2017 10.4% of the total global Gross Domestic Product 231,222,000 jobs representing 8.3% of total employment WORLD TRAVEL & TOURISM IN INDIA

In 2007, the Travel & Tourism Industry around the

world is expected to:

Generate US$7 billion of economic activity, 13.2 trillion by 2017

10.4% of the total global Gross Domestic Product

231,222,000 jobs representing 8.3% of total employment

THE TOURISM MARKET Sectors volatility- world event Changing consumer expectations and travel Technology implications Public policy influence Infrastructure dependency Environmental implications Changing distribution systems Competitive landscape

Sectors volatility- world event

Changing consumer expectations and travel

Technology implications

Public policy influence

Infrastructure dependency

Environmental implications

Changing distribution systems

Competitive landscape

TOURISM INDUSTRY-Service Providers ORIGIN Travel Agencies Outbound Operators Information Services TRAVEL Cruise Lines Airlines Rail Bus Boat DESTINATION Inbound Operators Tour Buses Hotels / Motels / Lodges Tour Guides Restaurants / Food Services Nightlife / Entertainment

ORIGIN

Travel Agencies

Outbound Operators

Information Services

TRAVEL

Cruise Lines

Airlines

Rail

Bus

Boat

DESTINATION

Inbound Operators

Tour Buses

Hotels / Motels / Lodges

Tour Guides

Restaurants / Food Services

Nightlife / Entertainment

Branding Promotion Marketing Investment Air connectivity RESPECTIVE ROLES Government sector Private sector service delivery to tourists New product Offering Development of resorts& amusement parks Physical Infrastructure- Road Regulatory Framework incentives security

Private sector

service delivery

to tourists

New product

Offering

Development of

resorts& amusement

parks

Physical

Infrastructure-

Road

Regulatory

Framework

incentives

security

TOURISM FACTS & ANALYSIS Total Domestic Tourists In 2005 – 3471116. Total Foreign Tourists In 2005 – 36842. Tourists Mostly Visit Assam, Sikkim & Meghalaya. Tourisms potentials has not resulted in adequate footfalls.

TOURISM FACTS & ANALYSIS

Total Domestic Tourists In 2005 – 3471116.

Total Foreign Tourists In 2005 – 36842.

Tourists Mostly Visit Assam, Sikkim & Meghalaya.

Tourisms potentials has not resulted in adequate footfalls.

INTERNATIONAL ECONOMIC GROWTH Countries with the largest projected Travel & Tourism Demand in 2006: (US$ Million) United States 1,652,646 Japan 522,894 German 412,607 China 353,672 France 336,535 United Kingdom 328,298 Spain 251,972 Italy 246,927 Canada 189,082 Mexico 140,450

Countries with the largest projected Travel & Tourism Demand in 2006: (US$ Million)

United States 1,652,646

Japan 522,894

German 412,607

China 353,672

France 336,535

United Kingdom 328,298

Spain 251,972

Italy 246,927

Canada 189,082

Mexico 140,450

ADVENTURE TOURISM IN INDIA India Offers a wide range of adventure sports for tourists. Trekking and Skiing in the Himalayas White Water Rafting on the Ganges and Beas Camel and Jeep safaris in the deserts of Rajasthan Paragliding in Himachal, Water sports in Goa Scuba Diving in Lakshadweep and Andaman The perennial challenge of the Himalayas for mountaineers ADVENTURE TOURISM IN INDIA

India Offers a wide range of adventure sports for tourists.

Trekking and Skiing in the Himalayas

White Water Rafting on the Ganges and Beas

Camel and Jeep safaris in the deserts of

Rajasthan

Paragliding in Himachal, Water sports in Goa

Scuba Diving in Lakshadweep and Andaman

The perennial challenge of the Himalayas for

mountaineers

NEW PRODUCTS FOR ADVENTURE BUNGY JUMPING

CANOPY WALKING

Types Of Adventures

TOURIST ARRIVALS

U TOURIST EARNINGS

CONTRIBUTION OF TRAVEL & TOURISM TO THE WORLD ECONOMY. In 2004 Travel and Tourism directly accounted for 1.5 trillion USD in Gross Domestic Product and 74 million jobs. Indirectly Travel and Tourism accounts for 4.22 trillion USD (10%) of the world’s GDP and 215 million jobs (8%) of the world’s employment.

In 2004 Travel and Tourism directly accounted for 1.5 trillion USD in Gross Domestic Product and 74 million jobs.

Indirectly Travel and Tourism accounts for 4.22 trillion USD (10%) of the world’s GDP and 215 million jobs (8%) of the world’s employment.

FUTURISTIC APPROACH 1 2 3 4

STEPS THAT WILL DRIVE BETTER PERFORMANCE … Governments continuation of liberalization policies to attract FDI. Making TOURISM a priority sector. Improve inter-state and inter-country communication. Major investment in general and tourism infrastructure. Reduction in government barriers to start and operate business.

Governments continuation of liberalization policies to attract FDI.

Making TOURISM a priority sector.

Improve inter-state and inter-country communication.

Major investment in general and tourism infrastructure.

Reduction in government barriers to start and operate business.

FACTORS TO DRIVE FUTURE GROWTH AND PERFORMANCE

IMPEDIMENTS TO TOURISM DEVELOPMENT Lack of basic Infrastructure such as connectivity, Transport facilities, Good Hotels & Tourist Resorts. Inadequate community participation & private sector initiative & investments.

IMPEDIMENTS TO TOURISM

DEVELOPMENT

Lack of basic Infrastructure such as connectivity, Transport facilities, Good Hotels & Tourist Resorts.

Inadequate community participation & private sector initiative & investments.

UPCOMING ANALYSIS

GOVERNMENT ROLE IN TOURISM INDUSTRY Government stated priority for tourism industry Roads Airports Convention centers Reduction of expenditure tax on travel agencies Government classifies hotel to be the infrastructure

Government stated priority for tourism industry

Roads

Airports

Convention centers

Reduction of expenditure tax on travel agencies

Government classifies hotel to be the

infrastructure

PROCESS OF TOURISM IN INDIA SUPPLIERS Consumer satisfaction

DISTRIBUTION OF VALUE

LESSONS FROM VALUE CHAIN In long haul destinations, airport determines as much as 60% of total package cost. Hotels account for as much as 25% of total package costs. In emerging destination gaps: Marketing Tour Operators Local Value added Product Development Competition Policy

In long haul destinations, airport determines as much as 60% of total package cost.

Hotels account for as much as 25% of total package costs.

In emerging destination gaps:

Marketing

Tour Operators

Local Value added

Product Development

Competition Policy

TOURISM INDUSTRY’S LINK WITH HOTEL INDUSTRY

HOTELS DRIVING TOURISM GROWTH

ENVIRONMENT Protect & enhance biodiversity Zero waste Pollution reduction Responsible sourcing of materials PEOPLE Cultural sensitivity Health &safety Accessibility Visitors education Relaxation &fun COMMUNITY Fair trade & equity Protect culture heritage INFRASTRUCTURE Innovative designs Adaptation to climate Changes Integrated transportation Economic Value Benefits to Local economy Responsible marketing Long term vision & commitment Returns to shareholders SUSTAINABLE TOURISM

ENVIRONMENT

Protect & enhance biodiversity

Zero waste

Pollution reduction

Responsible sourcing of materials

PEOPLE

Cultural sensitivity

Health &safety

Accessibility

Visitors education

Relaxation &fun

COMMUNITY

Fair trade & equity

Protect culture heritage

INFRASTRUCTURE

Innovative designs

Adaptation to

climate Changes

Integrated

transportation

Economic

Value

Benefits to

Local economy

Responsible marketing

Long term vision &

commitment

Returns to

shareholders

WHAT IS ECOTOURISM? Responsible travel to natural areas that conserves the environment & improves the well being of local people.

THE TRANSFORMATION OF TOURISM More reflexive tourists New frontiers=> new market segments : ecotourism, adventure tourism… “ Places” as products: cities, theme marks Tourism as Consumerism Americanization no longer = modernization and shifting frontier

More reflexive tourists

New frontiers=> new market segments :

ecotourism, adventure tourism…

“ Places” as products: cities, theme

marks

Tourism as Consumerism

Americanization no longer =

modernization and shifting frontier

Epicenters of ‘post-nationalism’ Shopping Malls with planes Themed Airports Airport Cities Growth Poles THE NEW CULTURE OF AIRPORTS Working at airport cafe Shopping at SCHIPOL Airport, Amsterdam Denver Airport: A locational theme

Epicenters of ‘post-nationalism’

Shopping Malls with planes

Themed Airports

Airport Cities

Growth Poles

COLLAPSING GLOBAL TRAVEL SPACES The end of territorial distance Consumerism, rather than mobility drives tourism Travel spaces become places Eg: Consuming places

The end of territorial distance

Consumerism, rather than mobility

drives tourism

Travel spaces become places

Eg: Consuming places

SOTC AROUND THE WORLD

India's Leading Outbound Tour operator. World Famous Tours is the flagship brand. Escorted over 3,00,000 travelers across the globe, for more than 50 years to various destinations. We ensures -You and your family travels safe, sure and secure with the finest Indian families. Wide distribution network of 130 sales outlets and 3500 travel agents across India Ask anyone who’s traveled with us and they will confirm that SOTC lives its promise of expect more. ABOUT SOTC …

India's Leading Outbound Tour operator.

World Famous Tours is the flagship brand.

Escorted over 3,00,000 travelers across the globe,

for more than 50 years to various destinations.

We ensures -You and your family travels safe,

sure and secure with the finest Indian families.

Wide distribution network of 130 sales

outlets and 3500 travel agents across India

On Your SOTC World Famous Tours Everything Is Organized: Exciting Sightseeing . Enjoy delicious Indian Meals a choice of vegetarian, non vegetarian & jain menus Travel with the Finest Indian families . Stay at the finest hotels all over the world . Our Professional & experienced Tour Managers to take care you on tour .

SOTC - Voted the Best Outbound Tour Operator in India by the Galileo Express Travel & Tourism Awards Committee. . “ Best Outbound Tour Operator” – 2004, 2005 & 2006 “ Best Inbound Tour Operator” - 2003, 2004, 2005 & 2006

Rs. 34,500 Rs. 47,000 Rs. 66,800 'Europe Cost Saver' By SOTC

5 days Scenic Swiss Coast Saver Tour Price For departure during Oct.2007 to Apr. 2008 & July 2008 to Sept. 2008 Boarding From Adult in Twin Room Child with Bed Child without Bed Mumbai / Delhi Rs. 29,900 + US $ 349 Rs. 20,900 + US $ 349 Rs. 20,900 + US $ 249 Chennai / Bangalore Rs. 37,400 + US $ 349 Rs. 26,400 + US $ 349 Rs. 26,400 + US $ 249

SOTC INDIA