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CHAPTER 1
Themeaning and Importance of Tourism
WHAT IS “TOURISM”?
 Tourism comprises the activities of persons traveling to
and staying in places outside their usual environment for
not more than one consecutive year for leisure, business
and other purposes. - UNWTO
 The sum of the phenomena and relationships arising from
the travel and stay of non-residents, in so far as they do
not lead to permanent residence and are not connected
to any earning activity. - Hunziker and Krapf
 Tourism is the temporary short-term movement of people
to destinations outside the places where they noramlly
live and work and their activities during their stay at these
destinations. - Tourism Society of Britain
MEANING OF TOURIST
A tourist is a person who, visits a country other than
that in which he usually resides for a period of at least 24
hours. - League of Nations, 1937
Visitor is any person visiting a country other than
that of earning money. - United Nations Conference on International
Travel and Tourism,1963
Two classes of visitors:
1. Tourists - temporary visitors staying at least 24 hours,
whose purpose could be leisure, business, family, mission
and meeting.
2. Excursionists - temporary visitors staying less than 24
hours in the destination visited and not making an overnight
stay, including cruise travellers but excluding travellers in
transit.
1. Distance
 The difference between local travel or traveling within a person's
home community and non-local travel or traveling away from
home.
 It EXCLUDES commuting to and from work and change in
residence.
 A measure that has been used to distinguish travel away from
home is the distance traveled on a trip.
 Trip is defined as “each time a person goes to a place at least 100
miles (160.934 km) away from home and returns.”
2. Length of Stay at Destination
 The definition of tourists and excursionists as proposed by the
WTO (World Tourism Organization) is largely teased on length of
stay.
 Tourist and excursionist
ELEMENTS OF TOURISM
3. Residence of the Traveler
 The residence or origin of the traveler is the third basic element
of travel. For business and research purposes, it is important to
know where people live.
4. Purpose of Travel
 Visiting friends and relatives
 Conventions, seminars and meetings
 Business
 Outdoor recreation
 Entertainment
 Personal
 Others
NATURE OF A TOUR
 Domestic Tourism
 Refers to travel taken exclusively within the national boundaries
of the traveller's country.
 International Tourism
 involves the movement of people across international
boundaries.
Package Tour
1. Inclusive tour
 is an arrangement in which transport and accommodation is
bought by the tourist at an all-inclusive price and the price of the
individual elements cannot be determined by the purchaser
himself.
What are the differences of
Domestic and International Tourism?
2. Independent Tour
 is one in which the tourist buys these facilities separately, either
making reservations in advance through a travel agent or en
route during his tour.
Tourists Purchasing Package Tours
1. Independent Inclusive Tour (IIT)
 is one which the tourist travels to his destination individually.
2. Group Inclusive Tour (GIT)
 travels in the company of other tourists.
THE TOURIST PRODUCT
 The tourist product consists of what the tourist buys.
 Tourist product is a combination of what the tourist does
at the destination and the services he uses during his stay.
Characteristics of a Tourist Product:
1. Tourist product is a service.
2. Largely psychological in its attraction.
3. Vary in standard and quality over time.
4. Supply of the product is fixed.
THE TOURIST DESTINATION
Tourist destination is a geographical unit which the
tourist visits and where he stays. It may be a village, a town,
a city, a district, a region, an island, a country or a continent.
Three Basic Factors of a Tourist Destination:
1. Attractions
a. Site Attraction - is one which the destination itself has appeal
b. Event Attraction - is one in which tourists are drawn to the
destination solely because of what is taking place there.
c. Natural Attraction - include mountains, beaches, climatic
features such as sunshine and pure air.
d. Man-made Attractions - include buildings of historical or
architectural interest such as Fort Santiago, holiday camps,
theme parks such as Disneyland.
2. Amenities or Facilities
 include accommodation, food, local transport and
communications and entertainment at the site.
3. Accessibility
 means having regular and convenience of transport in terms of
time/distance to the destination from the originating country at a
reasonable price.
TOURIST SERVICES
 The travel and stay of tourists give rise to a wide range of
services in the course of a holiday.
 The principal tourist services are supplied by passenger
transport which provides the means to reach the
destination as well as the movement at the destination.
 Distinctions in transport are between public and private,
domestic and international and among various modes -
land, sea and air.
 Accommodation, food and beverage, and entertainment
constitute the second group of tourist services.
 Hotels are of vital convern to a large proportion of
tourists.
 Food and beverage operations cut across all sectors of the
travel industry since eating is a necessity as well as a
pleasure for travelers.
 Entertainment combined with amusement and recreation
is the primary reason why millions of people travel.
 A third group of tourist services consists of those
provided by the travel agent and tour operator.
 Travel Agent
is the distributor of the product and provides an intermediary
function between the tourist and the providers of transport and
accommodation.
 Tour Operator
is the manufacturer of the product which combines the individual
components of a holiday into a product which is then sold directly to
the public or through travel agents.
CHARACTERISTICS OF TOURISM
1. The product is not bought to the customer; rather, the
consumer has to travel and go to the product to
purchase it.
2. The products of touris are not used up; thus, they do not
exhaust the country's natural resources.
3. Tourism is labor-intensive industry.
4. Tourism is people - oriented.
5. Tourism is multi-dimensional phenomenon.
6. The tourist industry is seasonal.
7. The industry is dynamic.
IMPORTANCE OF TOURISM
1. Contribution to the balance of payments
2. Dispersion of development
3. Effect on general economic development
4. Employment opportunities
5. Social benefits
6. Cultural enrichment
7. Educational significance
8. A vital force for peace
The meaning and Importance of Tourism

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The meaning and Importance of Tourism

  • 1. CHAPTER 1 Themeaning and Importance of Tourism
  • 2. WHAT IS “TOURISM”?  Tourism comprises the activities of persons traveling to and staying in places outside their usual environment for not more than one consecutive year for leisure, business and other purposes. - UNWTO  The sum of the phenomena and relationships arising from the travel and stay of non-residents, in so far as they do not lead to permanent residence and are not connected to any earning activity. - Hunziker and Krapf  Tourism is the temporary short-term movement of people to destinations outside the places where they noramlly live and work and their activities during their stay at these destinations. - Tourism Society of Britain
  • 3. MEANING OF TOURIST A tourist is a person who, visits a country other than that in which he usually resides for a period of at least 24 hours. - League of Nations, 1937 Visitor is any person visiting a country other than that of earning money. - United Nations Conference on International Travel and Tourism,1963 Two classes of visitors: 1. Tourists - temporary visitors staying at least 24 hours, whose purpose could be leisure, business, family, mission and meeting. 2. Excursionists - temporary visitors staying less than 24 hours in the destination visited and not making an overnight stay, including cruise travellers but excluding travellers in transit.
  • 4. 1. Distance  The difference between local travel or traveling within a person's home community and non-local travel or traveling away from home.  It EXCLUDES commuting to and from work and change in residence.  A measure that has been used to distinguish travel away from home is the distance traveled on a trip.  Trip is defined as “each time a person goes to a place at least 100 miles (160.934 km) away from home and returns.” 2. Length of Stay at Destination  The definition of tourists and excursionists as proposed by the WTO (World Tourism Organization) is largely teased on length of stay.  Tourist and excursionist ELEMENTS OF TOURISM
  • 5. 3. Residence of the Traveler  The residence or origin of the traveler is the third basic element of travel. For business and research purposes, it is important to know where people live. 4. Purpose of Travel  Visiting friends and relatives  Conventions, seminars and meetings  Business  Outdoor recreation  Entertainment  Personal  Others
  • 6. NATURE OF A TOUR  Domestic Tourism  Refers to travel taken exclusively within the national boundaries of the traveller's country.  International Tourism  involves the movement of people across international boundaries. Package Tour 1. Inclusive tour  is an arrangement in which transport and accommodation is bought by the tourist at an all-inclusive price and the price of the individual elements cannot be determined by the purchaser himself. What are the differences of Domestic and International Tourism?
  • 7. 2. Independent Tour  is one in which the tourist buys these facilities separately, either making reservations in advance through a travel agent or en route during his tour. Tourists Purchasing Package Tours 1. Independent Inclusive Tour (IIT)  is one which the tourist travels to his destination individually. 2. Group Inclusive Tour (GIT)  travels in the company of other tourists.
  • 8. THE TOURIST PRODUCT  The tourist product consists of what the tourist buys.  Tourist product is a combination of what the tourist does at the destination and the services he uses during his stay. Characteristics of a Tourist Product: 1. Tourist product is a service. 2. Largely psychological in its attraction. 3. Vary in standard and quality over time. 4. Supply of the product is fixed.
  • 9. THE TOURIST DESTINATION Tourist destination is a geographical unit which the tourist visits and where he stays. It may be a village, a town, a city, a district, a region, an island, a country or a continent. Three Basic Factors of a Tourist Destination: 1. Attractions a. Site Attraction - is one which the destination itself has appeal b. Event Attraction - is one in which tourists are drawn to the destination solely because of what is taking place there. c. Natural Attraction - include mountains, beaches, climatic features such as sunshine and pure air. d. Man-made Attractions - include buildings of historical or architectural interest such as Fort Santiago, holiday camps, theme parks such as Disneyland.
  • 10. 2. Amenities or Facilities  include accommodation, food, local transport and communications and entertainment at the site. 3. Accessibility  means having regular and convenience of transport in terms of time/distance to the destination from the originating country at a reasonable price.
  • 11. TOURIST SERVICES  The travel and stay of tourists give rise to a wide range of services in the course of a holiday.  The principal tourist services are supplied by passenger transport which provides the means to reach the destination as well as the movement at the destination.  Distinctions in transport are between public and private, domestic and international and among various modes - land, sea and air.  Accommodation, food and beverage, and entertainment constitute the second group of tourist services.  Hotels are of vital convern to a large proportion of tourists.
  • 12.  Food and beverage operations cut across all sectors of the travel industry since eating is a necessity as well as a pleasure for travelers.  Entertainment combined with amusement and recreation is the primary reason why millions of people travel.  A third group of tourist services consists of those provided by the travel agent and tour operator.  Travel Agent is the distributor of the product and provides an intermediary function between the tourist and the providers of transport and accommodation.  Tour Operator is the manufacturer of the product which combines the individual components of a holiday into a product which is then sold directly to the public or through travel agents.
  • 13. CHARACTERISTICS OF TOURISM 1. The product is not bought to the customer; rather, the consumer has to travel and go to the product to purchase it. 2. The products of touris are not used up; thus, they do not exhaust the country's natural resources. 3. Tourism is labor-intensive industry. 4. Tourism is people - oriented. 5. Tourism is multi-dimensional phenomenon. 6. The tourist industry is seasonal. 7. The industry is dynamic.
  • 14. IMPORTANCE OF TOURISM 1. Contribution to the balance of payments 2. Dispersion of development 3. Effect on general economic development 4. Employment opportunities 5. Social benefits 6. Cultural enrichment 7. Educational significance 8. A vital force for peace

Editor's Notes

  1. Based on our discussion last meeting. what is tourism?
  2. LEAGUE OF NATIONS...... -- This was held to include persons traveling for pleasure, domestic reasons or health, persons traveling to meetings or on business and persons visiting a country on a cruise vessel even if for less than 24 hours.
  3. LENGTH OF STAY AT DESTINATION.... -- Tourist stays at least 24hrs at the destination. -- Excursionist stays less than 24hrs at the destination. E.g. cruise ship passengers
  4. PURPOSE OF TRAVEL... -- Outdoor recreation - hunting, fishing, boating and camping -- Entertainment - sightseeing, theater, sports, concerts -- Personal - birthday, wedding, funeral, family gathering, medical -- Others - Educational tours, festivals
  5. Differences: 1.Destination Domestic Tourism: Local residents touring within the country without crossing the international borders. They travel different places of their own country. International Tourism: International visitors cross international boundaries of different countries for their visiting purpose. They travel foreign countries for pleasure, relaxation, adventure, business etc. 2. Nationality Domestic Tourism: Travelled by national citizens. International Tourism: Travelled by foreign citizens. 3. Legal Documents And Formalities Domestic Tourism: Domestic visitors do not require legal documents and other formalities. International Tourism: They need verified legal documents like passport, visa, traveller cheque, tour permit etc. They also need border formalities. 4. Income Domestic Tourism: It promotes local business but it does not generate additional revenue. It redistribute money within the country, International Tourism: It generates huge foreign income to the country. It also helps balance of payment. 5. Promotion And Management Domestic Tourism: It is simple to promote and manage domestic tourism. Marketing and promotional activities can be performed with less expenses. International Tourism: Marketing activities are costly and hard to promote and manage international tourism. 6. Benefit Domestic Tourism: It supports national unity and creates harmony. International Tourism: It supports to maintain international friendship.
  6. SERVICE.. -- it is an intangible item. it cannot be inspected by prospective purchasers before they buy as they can with a washing machine or other consumer goods. -- the purchase of a package tour involves a high degree of trust on the part of the buyer. PSYCHOLOGICAL.. --it is the temporary use of a strange environment plus the culture and heritage of the region and other intangible benefits such as atmosphere and hospitality. VARY.. -- a tour package cannot be consistently of equal standard. -- a bumpy flight can change an enjoyable experience into a nightmare; a good room in a hotel may be spoiled by poor food and a holiday at the seaside can be destroyed by a prolonged rainy spell. SUPPLY.. -- the number of hotel rooms available at a particular resort cannot be varied to meet the changing demands of tourists during a particular season. -- the unsold hotel room or aircraft seat cannot be stored for rarer sale as is the case with tangible products. -- great efforts are made to fill hotel rooms and aircraft by discounting the prices of these products at the last minute.
  7. SITE.. -- e.g. boracay, siargao, palawan, batanes, vigan EVENT.. -- e.g. festivals, concerts, weddings, seminars, conventions
  8. AMENITIES.. --however attractive a destination, its potential for tourism will be limited unless the basic amenities which a tourist requires are provided. --amenities will differ according to the attraction of the site. --amenity is itself the principal attraction as in the case when a revert hose is built to offer different kinds of entertainment in a previously undeveloped region. ACCESSIBILITY.. --if private transport is to be the means of access, tourism flow will depend upon adequate roads, gasoline stations and the like. --good railways and coach services, airport and seaports are designed to facilitate accessibility.
  9. HOTELS.. --however, many stay with friends and relatives, and in other private accommodations. --others provide their own accommodation in the form of caravans and tents.
  10. Other tourist services include currency, documentation, information, sightseeing and shopping.
  11. 2. The products of other industries have a limited life and at the end of it are either junked or replaced with new ones. 3. It requires more manpower than other industries. 4. It is primarily concerned with people. One of the most important motivations of tourists is to meet other people and see how other people live. 5. it is dependent on many and varied activities which are separate but interdepentdent. 6. During vacation seasons, millions of tourists travel which result in increased revenues for several tourism agencies but when vacations are over, these companies experience a big decline in dollars earned. 7. it is characterized by the changing ideas amd attitudes of its customers and therefore must be always prepared and willing to adjust to these changes.
  12. 1. Tourism can help correct the balance of payments deficit of many countries by earning the much needed foreign currency in international trade. 2. international tourist is the best means of spread wealth among countries thus, bringing the economic gap between the rich and poor nations. 3. expenditures by tourists can gave beneficial effects on all economic sector and lead to the development of different industries and other economic activities. 4. tourism is a source of employment. it is a service industry which could have a significant effect on those countries with surplus labor such as the Philippines. 5. social exchange takes place when tourists come in contact with the inhabitants of the places they visit. their social background and their presence affect the social structure and way of life of the local residents, vis-a-vis. 6. tourism emphasizes a sharing and appreciation of cultures rather than the lack of trust brought about by isolation. tourism contributes to the preservation and development of the world's cultural heritage. 7. Tourism enhances one's education. international conferences, seminars, and study trips help each year enable people of all nations to exchange ideas, propose solutions to problems and share their concerns. 8. tourism, properly designed and developed can help bridge the psychological and cultural distances that separate people of different races, colors, religions and stages of social and economic development.