Making Twitter Work for Us Using Twitter to Make Social Change * Lifetime guarantee included
Take me to the Social Web: Beth Kanter, Beth’s Blog What is your burning question about Twitter? Write it in 140 characters or less. http://beth.typepad.com/beths_blog/files/morning_icebreaker.pdf Twitter for Us - FCPCommunications.com Another option: Open twitter.com & just start typing
Personal thoughts and reflections that meet your goal?
Are you first? The only? The most trusted to share it?
Replies (@twittername) - this comes from listening to your followers (you have to follow back to see their tweets). The more personal the reply, the higher the impact.
Direct replies (d twittername) - this isn’t in the public timeline, but it helps build deeper bonds to talk directly to someone like this. This is helpful to answer people when it is a private matter or when you want to show concern (i.e. someone reports an accident, etc.)
New blog posts – yours & promote other people’s blog posts that are of interest
Announcements - if it is interesting, tweet it
Shout outs - @twittername rocks! Thanks for the great link: http://insertlink.com These make people feel great, too.
Twitter for Us - FCPCommunications.com Adapted from http://www.horsepigcow.com/2008/04/tweeting-for-companies-101/
“… I think the broader the focus of the tweets, the harder it gets. I sometimes find myself straying a bit beyond what I think is most valuable. I think folks who tweet anything and everything tend to water down their value. “