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New Media Institute Presentation
New Media Institute Presentation
New Media Institute Presentation
New Media Institute Presentation
New Media Institute Presentation
New Media Institute Presentation
New Media Institute Presentation
New Media Institute Presentation
New Media Institute Presentation
New Media Institute Presentation
New Media Institute Presentation
New Media Institute Presentation
New Media Institute Presentation
New Media Institute Presentation
New Media Institute Presentation
New Media Institute Presentation
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New Media Institute Presentation

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A presentation made to the 2008 New Media Institute fellows to help content makers understand social aspects of the web and how to approach user generated content.

A presentation made to the 2008 New Media Institute fellows to help content makers understand social aspects of the web and how to approach user generated content.

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Transcript

  • 1. Understanding the Web as a “ Social ” Tool TIME Dec, 2006
  • 2.
    • Web as a Tool for …
      • Transaction
      • Organization
      • Promotion
      • Communication
      • Socialization
    Intimacy
  • 3. Defining the "social" web: Technologies that facilitate both human communication and the interactive sharing of information through computer networks. - Dr. G. Kirwan, CyberPsychology Program IADT
  • 4.
      • E-mail
      • Mailing list / listservs / Discussion groups
      • Forums / Bulletin Board Systems (BBS) / Newsgroups
      • IRC / web-based chat
      • IM
    Blogs
      • Webpages / RSS feeds
    VoIP
      • Wikis/Collaborative Virtual Environments/
      • Communities of Practice
      • Social Networking Websites
      • Video conferencing / teleconferencing
      • SMS / MMS / Bluetooth
      • MUDs/MOOs/Online gaming & Communities
  • 5. WHY do YOU use the internet? ( motivation ) HOW do YOU use the internet? ( ability ) &
  • 6.
    • Email
      • (most common and accessible)
    • Instant messenger
      • (non-obtrusive, real-time communication for "free“)
    • Looking at things friends recommend
      • (photos, videos, websites, jokes, links, etc.)
    • Shopping and browsing
      • (when you know what you want to do)
    • Wimsy - surfing - curiosity - complaining
      • (when you don't know exactly what you want, but you have time to find it)
  • 7. Internet is authentically participatory … it never comes to you… you must always approach it with a plan - search it, find it, read it, source it, discover it, share it...
  • 8. … search , find … http://www.flock.com http://www.copernic.com … more personalized
  • 9. … read , source … http://www.pageflakes.com
  • 10. … discover , share … http://www.stumbleupon.com http://www.utterli.com
  • 11. Internet IS user generated … from early days of make-your-own webpage to the current phase of slick web 2.0 or 3.0 or 4.0 and cool mobile…
  • 12. http://www.mymorningjacket.com/gogo/video LINK: Example of authentically participatory, user generated content…
      • UGC + me, me, me
      • Viral marketing
  • 13. A social tool based on personal hierarchy "I get what I want" and/or "I get what I need" Maslow’s Hierarchy of Needs
  • 14. Sharing vs Marketing … you’ve built it, will they come?
    • “ Hey! Check out this link…”
      • how to get the word out about yourself and your creation
    • “ Long time listener, first time caller”
    • - user groups, message boards, niche groups, supporters
  • 15. http://tinyurl.com/3sgk8q LINK: Example of the power of sharing versus online marketing…
      • Tweet-ups
      • Google + SEO
  • 16. You are the content. Links of Interesting Web 2.0 sites

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