New Media Institute Presentation


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A presentation made to the 2008 New Media Institute fellows to help content makers understand social aspects of the web and how to approach user generated content.

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New Media Institute Presentation

  1. 1. Understanding the Web as a “ Social ” Tool TIME Dec, 2006
  2. 2. <ul><li>Web as a Tool for … </li></ul><ul><ul><li>Transaction </li></ul></ul><ul><ul><li>Organization </li></ul></ul><ul><ul><li>Promotion </li></ul></ul><ul><ul><li>Communication </li></ul></ul><ul><ul><li>Socialization </li></ul></ul>Intimacy
  3. 3. Defining the &quot;social&quot; web: Technologies that facilitate both human communication and the interactive sharing of information through computer networks. - Dr. G. Kirwan, CyberPsychology Program IADT
  4. 4. <ul><ul><li>E-mail </li></ul></ul><ul><ul><li>Mailing list / listservs / Discussion groups </li></ul></ul><ul><ul><li>Forums / Bulletin Board Systems (BBS) / Newsgroups </li></ul></ul><ul><ul><li>IRC / web-based chat </li></ul></ul><ul><ul><li>IM </li></ul></ul>Blogs <ul><ul><li>Webpages / RSS feeds </li></ul></ul>VoIP <ul><ul><li>Wikis/Collaborative Virtual Environments/ </li></ul></ul><ul><ul><li>Communities of Practice </li></ul></ul><ul><ul><li>Social Networking Websites </li></ul></ul><ul><ul><li>Video conferencing / teleconferencing </li></ul></ul><ul><ul><li>SMS / MMS / Bluetooth </li></ul></ul><ul><ul><li>MUDs/MOOs/Online gaming & Communities </li></ul></ul>
  5. 5. WHY do YOU use the internet? ( motivation ) HOW do YOU use the internet? ( ability ) &
  6. 6. <ul><li>Email </li></ul><ul><ul><li>(most common and accessible) </li></ul></ul><ul><li>Instant messenger </li></ul><ul><ul><li>(non-obtrusive, real-time communication for &quot;free“) </li></ul></ul><ul><li>Looking at things friends recommend </li></ul><ul><ul><li>(photos, videos, websites, jokes, links, etc.) </li></ul></ul><ul><li>Shopping and browsing </li></ul><ul><ul><li>(when you know what you want to do) </li></ul></ul><ul><li>Wimsy - surfing - curiosity - complaining </li></ul><ul><ul><li>(when you don't know exactly what you want, but you have time to find it) </li></ul></ul>
  7. 7. Internet is authentically participatory … it never comes to you… you must always approach it with a plan - search it, find it, read it, source it, discover it, share it...
  8. 8. … search , find … … more personalized
  9. 9. … read , source …
  10. 10. … discover , share …
  11. 11. Internet IS user generated … from early days of make-your-own webpage to the current phase of slick web 2.0 or 3.0 or 4.0 and cool mobile…
  12. 12. LINK: Example of authentically participatory, user generated content… <ul><ul><li>UGC + me, me, me </li></ul></ul><ul><ul><li>Viral marketing </li></ul></ul>
  13. 13. A social tool based on personal hierarchy &quot;I get what I want&quot; and/or &quot;I get what I need&quot; Maslow’s Hierarchy of Needs
  14. 14. Sharing vs Marketing … you’ve built it, will they come? <ul><li>“ Hey! Check out this link…” </li></ul><ul><ul><li>how to get the word out about yourself and your creation </li></ul></ul><ul><li>“ Long time listener, first time caller” </li></ul><ul><li>- user groups, message boards, niche groups, supporters </li></ul>
  15. 15. LINK: Example of the power of sharing versus online marketing… <ul><ul><li>Tweet-ups </li></ul></ul><ul><ul><li>Google + SEO </li></ul></ul>
  16. 16. You are the content. Links of Interesting Web 2.0 sites