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Understanding  the Web as a “ Social ” Tool   TIME Dec, 2006
<ul><li>Web as a Tool   for … </li></ul><ul><ul><li>Transaction </li></ul></ul><ul><ul><li>Organization </li></ul></ul><ul...
Defining the &quot;social&quot; web: Technologies that facilitate both   human  communication   and   the  interactive   s...
<ul><ul><li>E-mail </li></ul></ul><ul><ul><li>Mailing list / listservs / Discussion groups </li></ul></ul><ul><ul><li>Foru...
WHY  do  YOU  use the internet?  ( motivation ) HOW  do  YOU  use the internet? ( ability ) &
<ul><li>Email </li></ul><ul><ul><li>(most common and accessible) </li></ul></ul><ul><li>Instant messenger </li></ul><ul><u...
Internet  is   authentically   participatory   … it never comes to you…  you must always approach it with a  plan  -  sear...
… search ,  find … http://www.flock.com http://www.copernic.com …  more personalized
… read ,  source … http://www.pageflakes.com
… discover ,  share … http://www.stumbleupon.com http://www.utterli.com
Internet IS  user  generated … from early days of make-your-own webpage to the current phase of slick web 2.0 or 3.0 or 4....
http://www.mymorningjacket.com/gogo/video  LINK:  Example of authentically participatory, user generated content… <ul><ul>...
A social tool based on  personal  hierarchy &quot;I get what I want&quot; and/or &quot;I get what I need&quot; Maslow’s Hi...
Sharing  vs   Marketing …  you’ve built it, will they come? <ul><li>“ Hey! Check out this link…” </li></ul><ul><ul><li>how...
http://tinyurl.com/3sgk8q LINK:  Example of the power of sharing versus online marketing… <ul><ul><li>Tweet-ups </li></ul>...
You  are  the content.   Links of Interesting Web 2.0 sites
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New Media Institute Presentation

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A presentation made to the 2008 New Media Institute fellows to help content makers understand social aspects of the web and how to approach user generated content.

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Transcript of "New Media Institute Presentation"

  1. 1. Understanding the Web as a “ Social ” Tool TIME Dec, 2006
  2. 2. <ul><li>Web as a Tool for … </li></ul><ul><ul><li>Transaction </li></ul></ul><ul><ul><li>Organization </li></ul></ul><ul><ul><li>Promotion </li></ul></ul><ul><ul><li>Communication </li></ul></ul><ul><ul><li>Socialization </li></ul></ul>Intimacy
  3. 3. Defining the &quot;social&quot; web: Technologies that facilitate both human communication and the interactive sharing of information through computer networks. - Dr. G. Kirwan, CyberPsychology Program IADT
  4. 4. <ul><ul><li>E-mail </li></ul></ul><ul><ul><li>Mailing list / listservs / Discussion groups </li></ul></ul><ul><ul><li>Forums / Bulletin Board Systems (BBS) / Newsgroups </li></ul></ul><ul><ul><li>IRC / web-based chat </li></ul></ul><ul><ul><li>IM </li></ul></ul>Blogs <ul><ul><li>Webpages / RSS feeds </li></ul></ul>VoIP <ul><ul><li>Wikis/Collaborative Virtual Environments/ </li></ul></ul><ul><ul><li>Communities of Practice </li></ul></ul><ul><ul><li>Social Networking Websites </li></ul></ul><ul><ul><li>Video conferencing / teleconferencing </li></ul></ul><ul><ul><li>SMS / MMS / Bluetooth </li></ul></ul><ul><ul><li>MUDs/MOOs/Online gaming & Communities </li></ul></ul>
  5. 5. WHY do YOU use the internet? ( motivation ) HOW do YOU use the internet? ( ability ) &
  6. 6. <ul><li>Email </li></ul><ul><ul><li>(most common and accessible) </li></ul></ul><ul><li>Instant messenger </li></ul><ul><ul><li>(non-obtrusive, real-time communication for &quot;free“) </li></ul></ul><ul><li>Looking at things friends recommend </li></ul><ul><ul><li>(photos, videos, websites, jokes, links, etc.) </li></ul></ul><ul><li>Shopping and browsing </li></ul><ul><ul><li>(when you know what you want to do) </li></ul></ul><ul><li>Wimsy - surfing - curiosity - complaining </li></ul><ul><ul><li>(when you don't know exactly what you want, but you have time to find it) </li></ul></ul>
  7. 7. Internet is authentically participatory … it never comes to you… you must always approach it with a plan - search it, find it, read it, source it, discover it, share it...
  8. 8. … search , find … http://www.flock.com http://www.copernic.com … more personalized
  9. 9. … read , source … http://www.pageflakes.com
  10. 10. … discover , share … http://www.stumbleupon.com http://www.utterli.com
  11. 11. Internet IS user generated … from early days of make-your-own webpage to the current phase of slick web 2.0 or 3.0 or 4.0 and cool mobile…
  12. 12. http://www.mymorningjacket.com/gogo/video LINK: Example of authentically participatory, user generated content… <ul><ul><li>UGC + me, me, me </li></ul></ul><ul><ul><li>Viral marketing </li></ul></ul>
  13. 13. A social tool based on personal hierarchy &quot;I get what I want&quot; and/or &quot;I get what I need&quot; Maslow’s Hierarchy of Needs
  14. 14. Sharing vs Marketing … you’ve built it, will they come? <ul><li>“ Hey! Check out this link…” </li></ul><ul><ul><li>how to get the word out about yourself and your creation </li></ul></ul><ul><li>“ Long time listener, first time caller” </li></ul><ul><li>- user groups, message boards, niche groups, supporters </li></ul>
  15. 15. http://tinyurl.com/3sgk8q LINK: Example of the power of sharing versus online marketing… <ul><ul><li>Tweet-ups </li></ul></ul><ul><ul><li>Google + SEO </li></ul></ul>
  16. 16. You are the content. Links of Interesting Web 2.0 sites

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