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A presentation made to the 2008 New Media Institute fellows to help content makers understand social aspects of the web and how to approach user generated content.

A presentation made to the 2008 New Media Institute fellows to help content makers understand social aspects of the web and how to approach user generated content.

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New Media Institute Presentation Presentation Transcript

  • 1. Understanding the Web as a “ Social ” Tool TIME Dec, 2006
  • 2.
    • Web as a Tool for …
      • Transaction
      • Organization
      • Promotion
      • Communication
      • Socialization
    Intimacy
  • 3. Defining the "social" web: Technologies that facilitate both human communication and the interactive sharing of information through computer networks. - Dr. G. Kirwan, CyberPsychology Program IADT
  • 4.
      • E-mail
      • Mailing list / listservs / Discussion groups
      • Forums / Bulletin Board Systems (BBS) / Newsgroups
      • IRC / web-based chat
      • IM
    Blogs
      • Webpages / RSS feeds
    VoIP
      • Wikis/Collaborative Virtual Environments/
      • Communities of Practice
      • Social Networking Websites
      • Video conferencing / teleconferencing
      • SMS / MMS / Bluetooth
      • MUDs/MOOs/Online gaming & Communities
  • 5. WHY do YOU use the internet? ( motivation ) HOW do YOU use the internet? ( ability ) &
  • 6.
    • Email
      • (most common and accessible)
    • Instant messenger
      • (non-obtrusive, real-time communication for "free“)
    • Looking at things friends recommend
      • (photos, videos, websites, jokes, links, etc.)
    • Shopping and browsing
      • (when you know what you want to do)
    • Wimsy - surfing - curiosity - complaining
      • (when you don't know exactly what you want, but you have time to find it)
  • 7. Internet is authentically participatory … it never comes to you… you must always approach it with a plan - search it, find it, read it, source it, discover it, share it...
  • 8. … search , find … http://www.flock.com http://www.copernic.com … more personalized
  • 9. … read , source … http://www.pageflakes.com
  • 10. … discover , share … http://www.stumbleupon.com http://www.utterli.com
  • 11. Internet IS user generated … from early days of make-your-own webpage to the current phase of slick web 2.0 or 3.0 or 4.0 and cool mobile…
  • 12. http://www.mymorningjacket.com/gogo/video LINK: Example of authentically participatory, user generated content…
      • UGC + me, me, me
      • Viral marketing
  • 13. A social tool based on personal hierarchy "I get what I want" and/or "I get what I need" Maslow’s Hierarchy of Needs
  • 14. Sharing vs Marketing … you’ve built it, will they come?
    • “ Hey! Check out this link…”
      • how to get the word out about yourself and your creation
    • “ Long time listener, first time caller”
    • - user groups, message boards, niche groups, supporters
  • 15. http://tinyurl.com/3sgk8q LINK: Example of the power of sharing versus online marketing…
      • Tweet-ups
      • Google + SEO
  • 16. You are the content. Links of Interesting Web 2.0 sites